Optimal ratio of different categories of link
-
Hello, I know this probably depends on market sector, etc., but are there broad guidelines on the optimal ratio of different types of links - blogs, directory links, citations, etc.
I'm working for a tourism business and see nearly all of their links are from directories - both generic and tourism specific. I'm thinking about re-balancing that with guest blogs, PR work, etc.
-
I'm happy that helped you Luke
-
Thanks for the good advice there mememax!
-
Hi Luke, if you're looking for a 10%-30%-XX% ratio of links I think you won't ever find nothing regarding this.
Even if you'll find that I recommend you to not follow that guide just because: only google knows how much weight they give to each link and also because google can change their algo on a weekly or daily basis, but your seo strategy should be long term based.
So in that sense I strongly recommnend to be just natural. If your site is good you probably see it in blogs, directories, other sites, and also on comments, forums etc etc. Everything is good if it's balanced and natural. Try to avoid any kind of pattern and let things flow up trying to avoid huge unnatural increases.
Also you may consider seeing how your best competitors are doing and try to follow their same strategy.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Value of EDU Links?
Greetings: We are considering hiring a firm specializes in developing .EDU links. Is the ROI on EDU links better than non EDU backlinks from reputable domains? Will obtaining EDU links results in greater domain authority and improved ranking for search engine results? Thanks, Alan
Intermediate & Advanced SEO | | Kingalan10 -
How Many Links to Disavow at Once When Link Profile is Very Spammy?
We are using link detox (Link Research Tools) to evaluate our domain for bad links. We ran a Domain-wide Link Detox Risk report. The reports showed a "High Domain DETOX RISK" with the following results: -42% (292) of backlinks with a high or above average detox risk
Intermediate & Advanced SEO | | Kingalan1
-8% (52) of backlinks with an average of below above average detox risk
-12% (81) of backlinks with a low or very low detox risk
-38% (264) of backlinks were reported as disavowed. This look like a pretty bad link profile. Additionally, more than 500 of the 689 backlinks are "404 Not Found", "403 Forbidden", "410 Gone", "503 Service Unavailable". Is it safe to disavow these? Could Google be penalizing us for them> I would like to disavow the bad links, however my concern is that there are so few good links that removing bad links will kill link juice and really damage our ranking and traffic. The site still ranks for terms that are not very competitive. We receive about 230 organic visits a week. Assuming we need to disavow about 292 links, would it be safer to disavow 25 per month while we are building new links so we do not radically shift the link profile all at once? Also, many of the bad links are 404 errors or page not found errors. Would it be OK to run a disavow of these all at once? Any risk to that? Would we be better just to build links and leave the bad links ups? Alternatively, would disavowing the bad links potentially help our traffic? It just seems risky because the overwhelming majority of links are bad.0 -
Can I rank without links
Let's say I have great content. I have a great website design (easy to navigate for user) that answers their questions but I have no links. Can I still rank on on a keyword that has a difficulty score of 24. I imagine that I can that google can't penalise me for not having links. Does it mean that without links it will take longer to rank than with links but that google with rank me at some point ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Tags and Categories Ranking
Hello A few times I have come across tags and categories ranking for some relevant search terms. This seems strange as all category and tag pages would have 0 external links back to them - whereas pretty much every other page on the site would have external links. In most cases thy seem to rank along with the page, for example: for the search term "voiceover recording xxxxx" The voice over recording page will rank, followed by a similar tag page... If I make the tag links 'nofollow' would that help stop this? Cheers
Intermediate & Advanced SEO | | wearehappymedia0 -
27 of 127 Domains Agreed to Remove Bad Links, Is this an Unusually Low Ratio?
Hi MOZ Community: I hired an SEO firm to run a link audit, identify bad links, request that those links be removed and upload a disavow file to Google Webmaster tools for the domains that would not agree to remove their links. My SEO company after emailing the owners of the bad domains linking to us obtained the following results: NYCOfficeSpaceLeader Total for Removal: 125 (118) Found: 87 (84) Removed: 27 (27) Only a total of 27 domains out of 87 found domains have been removed so far. Seven additional domains have asked for a link removal ransom which we are refusing. Only getting 27 removed seems really low. Is this normal? Is there any way to increase this number? Will the disavow file have any effect and if so when? If Google does not actually remove the links, how can I determine when the disavow file has been processed. I feel a little silly having paid a lot of money and the only tangible effect to date is that links from 27 domains have been removed. Has it been a worthwhile investment for only having links from 27 domains removed? My company does not have an unlimited marketing budget so obviously there is some concern. At the same time the SEO firm seems professional. Thanks,
Intermediate & Advanced SEO | | Kingalan1
Alan0 -
Competing with Spammy Links
One of my client's leading competitors is well stacked in terms of rank/authority. PA: 61, DA: 53. However, in OSE I estimate that +/- of all links on the first page are from sites such as "http://www.shopp011.freedownloadhub.com/Link-Exchange/browse.php?id=17", "http://www.shopp002.freedownloadhub.com/Link-Exchange/browse.php?id=17", "http://www.shopp029.freedownloadhub.com/Link-Exchange/browse.php?id=17". Personally, I would consider this to be a little spammy. However, I admit that I could be wrong. What's the best approach when trying to take on a competitor like this? Wait it out and tell my client to keep blogging/selling as per the schedule until Google pics up on these links?
Intermediate & Advanced SEO | | ShippingContainer0 -
Best Link Solicitation Email Structure - Link Building
Hello, What is the best thing to say when soliciting a link for link building. Say you're contacting a site with a resource section where your competitors are listed. What would you say to be the most persuasive. Thanks.
Intermediate & Advanced SEO | | BobGW0 -
Too many links on home page?
I run a forum that currently has 351 links on its home page (and p.1, 2 etc.) due to all the tags that appear under feed items. Is it a viable solution to get this number down to simply nofollow all of these tag links? How else can I get this number of links down recorded by Google down, or is it not something I should be especially worried about?
Intermediate & Advanced SEO | | staingurus0