My landing page changed in google's serp. I used to have a product page now I have a pdf?
-
I have been optimizing this page for a few weeks now and and have seen our page for up from 23rd to 11th on the serp's. I come to work today and not only have I dropped to 15 but I've also had my relevant product page replaced by this page . Not to mention the second page is a pdf! I am not sure what happened here but any advice on how I could fix this would be great. My site is www.mynaturalmarket.com and the keyword I'm working on is Zyflamend.
-
We had a caching error and I think google pulled whatever it could. The webmaster fixed the error and we rebounded (mostly) in the serp's. Oddly we regained our spot for a different product (almost same name different version) but it's actually more relevant and converts better. so it all worked out in the end.
-
I'm glad that helped you, see you on top of the rankings
-
I don't know how I didn't think of nofollow, I generally try to avoid using them but this case is clearcut! Thanks that will be great.
-
hey Ken, yes I've used an advanced search but couldn't find any category for that product, just because that was in fact a product as you specified now) you can still maintain your pdf linked, what I recommend you is to be sure that the pdf won't cannibalize the kw for your page to rank, this by:
- modifying the title as be more descriptive
- using a link like more info on the product to link the pdf (no zyflamend kw on the anchor)
- maybe nofollowing the link to the pdf if you're goal is to not rank with the pdf
-
Are you using a personalized search because my unpersonalized shows it about 14 as does rank checker. Zyflamend is a product, but it's a product that falls under it's brand or condition specific. I removed the pdf link from the product page I'm hoping that will help.
-
I have been doing not any black hat or aggressive optimizations and I don't have any unnatural anchor text. The weird thing is that the only place that the pdf appears on my site is on the original page that isn't on the serps anymore. I also still rank 5th for zyflamend pm, Thats why I'm so confused.
-
Hi Ken, actually I still see the html page ranking over tghe pdf one however they're way down in the serps like position 51 and 52!
I think you should organize the categories pages vs the product ones and then try to use all the related content to boost your results. i don't know what zyflamend is but if it's a cateogry of products the ranking page should be a list page (like this one http://www.mynaturalmarket.com/Herbs-Botanicals.html) if it's a product then a product page. You should reflect that structure in your website, trying to avoid cannibalization through pages, for example avoid inserting category related keywords in your product page or they can cannibalize your list page. In that same way try to not optimize support material as pdfs are to cannibalize product page keywords. you both have zyflamend in the beginning of the title. You can try to cahnge the pdf titel as: additional information on zyflamend - research and bla bla bla... try to be descriptive since you don't want that page to rank.
Hope this may help youy!!
-
What kind of optimizing have you been doing? It could be possible that you over-optimized your anchor text for the keyword, causing your landing page to fall out of the SERPs, and Google is displaying the next relevant page on your site, which happens to be a PDF.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Landing Page Drop Out
Hi, If a product page drops out of organic ranking, but you've made no changes is there a good place to start in order to find out why? I feel like it's almost impossible? Thank you!
Intermediate & Advanced SEO | | BeckyKey1 -
SEO Impact & Google Impact On Removing Product From Category Page for Ecommerce Site
Hello Experts, For my Ecommerce site previously I was showing products at category pages i.e. first all subcategories name after that list all products of all subcateogries. That also approx per category 500 products via load more feature. My query is now I am planning to show products only at Product Listing Page and not on Category pages so what will be SEO impact and how google will treat this? Thanks!
Intermediate & Advanced SEO | | Johny123450 -
I think Google Analytics is mis-reporting organic landing pages.
I have multiple clients whose Google Analytics accounts are showing me that some of the top performing organic landing pages (in terms of highest conversion rates) look like this: /cart.php /quote /checkout.php /finishorder.php /login.php In some cases, these pages are blocked by Robots.txt. In other cases they are not even indexed at all in Google. These pages are clearly part of the conversion process. A couple of them are links sent out when a cart is abandoned, etc. - is it possible they actually came in organically but then re-entered via one of these links which is what Google is calling the organic landing page? How is it possible that these pages would be the top performing landing pages for organic visitors?
Intermediate & Advanced SEO | | FPD_NYC0 -
Google and PDF indexing
It was recently brought to my attention that one of the PDFs on our site wasn't showing up when looking for a particular phrase within the document. The user was trying to search only within our site. Once I removed the site restriction - I noticed that there was another site using the exact same PDF. It appears Google is indexing that PDF but not ours. The name, title, and content are the same. Is there any way to get around this? I find it interesting as we use GSA and within GSA it shows up for the phrase. I have to imagine Google is saying that it already has the PDF and therefore is ignoring our PDF. Any tricks to get around this? BTW - both sites rightfully should have the PDF. One is a client site and they are allowed to host the PDFs created for them. However, I'd like Mathematica to also be listed. Query: no site restriction (notice: Teach for america comes up #1 and Mathematica is not listed). https://www.google.com/search?as_q=&as_epq=HSAC_final_rpt_9_2013.pdf&as_oq=&as_eq=&as_nlo=&as_nhi=&lr=&cr=&as_qdr=all&as_sitesearch=&as_occt=any&safe=images&tbs=&as_filetype=pdf&as_rights=&gws_rd=ssl#q=HSAC_final_rpt_9_2013.pdf+"Teach+charlotte"+filetype:pdf&as_qdr=all&filter=0 Query: site restriction (notice that it doesn't find the phrase and redirects to any of the words) https://www.google.com/search?as_q=&as_epq=HSAC_final_rpt_9_2013.pdf&as_oq=&as_eq=&as_nlo=&as_nhi=&lr=&cr=&as_qdr=all&as_sitesearch=&as_occt=any&safe=images&tbs=&as_filetype=pdf&as_rights=&gws_rd=ssl#as_qdr=all&q="Teach+charlotte"+site:www.mathematica-mpr.com+filetype:pdf
Intermediate & Advanced SEO | | jpfleiderer0 -
Google is indexing the wrong pages
I have been having problems with Google indexing my website since mid May. I haven't made any changes to my website which is wordpress. I have a page with the title 'Peterborough Cathedral wedding', I search Google for 'wedding Peteborough Cathedral', this is not a competitive search phrase and I'd expect to find my blog post on page one. Instead, half way down page 4 I find Google has indexed www.weddingphotojournalist.co.uk/blog with the title 'wedding photojournalist | Portfolio', what google has indexed is a link to the blog post and not the blog post itself. I repeated this for several other blog posts and keywords and found similar results, most of which don't make any sense at all - A search for 'Menorca wedding photography' used to bring up one of my posts at the top of page one. Now it brings up a post titled 'La Mare wedding photography Jersey" which happens to have a link to the Menorca post at the bottom of the page. A search for 'Broadoaks country house weddng photography' brings up 'weddingphotojournalist | portfolio' which has a link to the Broadoaks post. a search for 'Blake Hall wedding photography' does exactly the same. In this case Google is linking to www.weddingphotojournalist.blog again, this is a page of recent blog posts. Could this be a problem with my sitemap? Or the Yoast SEO plugin? or a problem with my wordpress theme? Or is Google just a bit confused?
Intermediate & Advanced SEO | | weddingphotojournalist0 -
Canonical use when dynamically placing items on "all products" page
Hi all, We're trying to get our canonical situation straightened out. We have a section of our site with 100 product pages in it (in our case a city with hotels that we've reviewed), and we have a single page where we list them all out--an "all products" page called "all.html." However, because we have 100 and that's a lot for a user to see at once, we plan to first show only 50 on "all.html." When the user scrolls down to the bottom, we use AJAX to place another 50 on the page (these come from another page called "more.html" and are placed onto "all.html"). So, as you scroll down from the front end, you see "all.html" with 100 listings. We have other listings pages that are sorted and filtered subsets of this list with little or no unique content. Thus, we want to place a canonical on those pages. Question: Should the canonical point to "all.html"? Would spiders get confused, because they see that all.html is only half the listings? Is it dangerous to dynamically place content on a page that's used as a canonical? Is this a non-issue? Thanks, Tom
Intermediate & Advanced SEO | | TomNYC0 -
Page not appearing in SERPs
I have a regional site that does fairly well for most towns in the area (top 10-20). However, one place that has always done OK and has great content is not anywhere within the first 200. Everything looks OK, canonical link is correct, I can find the page if I search for exact text, there aren't any higher ranking duplicate pages. Any ideas what may have happened and how I can confirm a penalty for example. TIA,
Intermediate & Advanced SEO | | Cornwall
Chris0 -
Does Google crawl the pages which are generated via the site's search box queries?
For example, if I search for an 'x' item in a site's search box and if the site displays a list of results based on the query, would that page be crawled? I am asking this question because this would be a URL that is non existent on the site and hence am confused as to whether Google bots would be able to find it.
Intermediate & Advanced SEO | | pulseseo0