My landing page changed in google's serp. I used to have a product page now I have a pdf?
-
I have been optimizing this page for a few weeks now and and have seen our page for up from 23rd to 11th on the serp's. I come to work today and not only have I dropped to 15 but I've also had my relevant product page replaced by this page . Not to mention the second page is a pdf! I am not sure what happened here but any advice on how I could fix this would be great. My site is www.mynaturalmarket.com and the keyword I'm working on is Zyflamend.
-
We had a caching error and I think google pulled whatever it could. The webmaster fixed the error and we rebounded (mostly) in the serp's. Oddly we regained our spot for a different product (almost same name different version) but it's actually more relevant and converts better. so it all worked out in the end.
-
I'm glad that helped you, see you on top of the rankings
-
I don't know how I didn't think of nofollow, I generally try to avoid using them but this case is clearcut! Thanks that will be great.
-
hey Ken, yes I've used an advanced search but couldn't find any category for that product, just because that was in fact a product as you specified now) you can still maintain your pdf linked, what I recommend you is to be sure that the pdf won't cannibalize the kw for your page to rank, this by:
- modifying the title as be more descriptive
- using a link like more info on the product to link the pdf (no zyflamend kw on the anchor)
- maybe nofollowing the link to the pdf if you're goal is to not rank with the pdf
-
Are you using a personalized search because my unpersonalized shows it about 14 as does rank checker. Zyflamend is a product, but it's a product that falls under it's brand or condition specific. I removed the pdf link from the product page I'm hoping that will help.
-
I have been doing not any black hat or aggressive optimizations and I don't have any unnatural anchor text. The weird thing is that the only place that the pdf appears on my site is on the original page that isn't on the serps anymore. I also still rank 5th for zyflamend pm, Thats why I'm so confused.
-
Hi Ken, actually I still see the html page ranking over tghe pdf one however they're way down in the serps like position 51 and 52!
I think you should organize the categories pages vs the product ones and then try to use all the related content to boost your results. i don't know what zyflamend is but if it's a cateogry of products the ranking page should be a list page (like this one http://www.mynaturalmarket.com/Herbs-Botanicals.html) if it's a product then a product page. You should reflect that structure in your website, trying to avoid cannibalization through pages, for example avoid inserting category related keywords in your product page or they can cannibalize your list page. In that same way try to not optimize support material as pdfs are to cannibalize product page keywords. you both have zyflamend in the beginning of the title. You can try to cahnge the pdf titel as: additional information on zyflamend - research and bla bla bla... try to be descriptive since you don't want that page to rank.
Hope this may help youy!!
-
What kind of optimizing have you been doing? It could be possible that you over-optimized your anchor text for the keyword, causing your landing page to fall out of the SERPs, and Google is displaying the next relevant page on your site, which happens to be a PDF.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it good practice to use "SAVE $1000's" in SEO titles and Meta Descriptions?
Our company sells a product system that will permanently waterproof almost anything. We market it as a DIY system. I am working on SEO titles and descriptions. This topic came up for discussion, if using "SAVE $1000's.." would help or hurt. We are trying to create an effective call to action, but we are wondering if search engines see it as click bait. Can you
Intermediate & Advanced SEO | | tyler.louth0 -
Silly Question still - Because I am paying high to google adwords is it possible google can't rank me high in organic?
Hello All, My ecommerce site gone in penalty more than 3 years before and within 3 months I got message from google penalty removed. Since then till date my organic ranking is very worst. In this 3 years I improved my site onpage very great. If I compare my site with all other competitors who are ranking in top 10 then my onpage that includes all schema, reviews, sitemap, header tags, meta's etc, social media, site structure, most imp speed, google page speed insight score, pingdom, w3c errors, alexa rank, global rank, UI, offers, design, content, code to text raito, engagement rate, page views, time on site etc all my sites always good compare to competitors. They also have few backlinks I do have few backlinks only. I am doing very high google adwords and my conversion rate is very very good. But do you think because I am paying since last 3 year high to google because of that google have some setting or strategy that those who perform well in adwords so not to bring up in organic? Is it possible I can talk with google on this? If yes then what will be the medium of conversation? Pls give some valuable inputs I am performing very much in paid so user end site is very very well. Thanks!
Intermediate & Advanced SEO | | pragnesh96390 -
Unlimited Product Pages
While browsing through my Moz campaign, I noticed that my site is pulling up unlimited numbers of product pages even though no products appear on them. i.e. http://www.interstellarstore.com/star-trek-memorabilia?page=16 http://www.interstellarstore.com/star-trek-memorabilia?page=100 http://www.interstellarstore.com/star-trek-memorabilia?page=200 I have no ideal how to resolve this issue. I can't possible 301 an unlimited number of pages, and I can see this being a big SEO problem. Any thoughts?
Intermediate & Advanced SEO | | moon-boots0 -
Location Pages On Website vs Landing pages
We have been having a terrible time in the local search results for 20 + locations. I have Places set up and all, but we decided to create location pages on our sites for each location - brief description and content optimized for our main service. The path would be something like .com/location/example. One option that has came up in question is to create landing pages / "mini websites" that would probably be location-example.url.com. I believe that the latter option, mini sites for each location, would be a bad idea as those kinds of tactics were once spammy in the past. What are are your thoughts and and resources so I can convince my team on the best practice.
Intermediate & Advanced SEO | | KJ-Rodgers0 -
Google indexing pages from chrome history ?
We have pages that are not linked from site yet they are indexed in Google. It could be possible if Google got these pages from browser. Does Google takes data from chrome?
Intermediate & Advanced SEO | | vivekrathore0 -
Removing content from Google's Indexes
Hello Mozers My client asked a very good question today. I didn't know the answer, hence this question. When you submit a 'Removing content for legal reasons report': https://support.google.com/legal/contact/lr_legalother?product=websearch will the person(s) owning the website containing this inflammatory content recieve any communication from Google? My clients have already had the offending URL removed by a court order which was sent to the offending company. However now the site has been relocated and the same content is glaring out at them (and their potential clients) with the title "Solicitors from Hell + Brand name" immediately under their SERPs entry. **I'm going to follow the advice of the forum and try to get the url removed via Googles report system as well as the reargard action of increasing my clients SERPs entries via Social + Content. ** However, I need to be able to firmly tell my clients the implications of submitting a report. They are worried that if they rock the boat this URL (with open access for reporting of complaints) will simply get more inflammatory)! By rocking the boat, I mean, Google informing the owners of this "Solicitors from Hell" site that they have been reported for "hosting defamatory" content. I'm hoping that Google wouldn't inform such a site, and that the only indicator would be an absence of visits. Is this the case or am I being too optimistic?
Intermediate & Advanced SEO | | catherine-2793880 -
What NAP format do I use if the USPS can't even find my client's address?
My client has a site already listed on Google+Local under "5208 N 1st St". He has some other NAPs, e.g., YellowPages, under "5208 N First Street". The USPS finds neither of these, nor any variation that I can possibly think of! Which is better? Do I just take the one that Google has accepted and make all the others like it as best I can? And doesn't it matter that the USPS doesn't even recognize the thing? Or no? Local SEO wizards, thanks in advance for your guidance!
Intermediate & Advanced SEO | | rayvensoft0 -
My homepage doesn't rank anymore. It's been replaced by irrelevant subpages which rank around 100-200 instead of top 5.
Hey guys, I think I got some kind of penalty for my homepage. I was in top5 for my keywords. Then a few days ago, my homepage stopped ranking for anything except searching for my domain name in Google. sitename.com/widget-reviews/ previously ranked #3 for "widget reviews"
Intermediate & Advanced SEO | | wearetribe
but now....
sitename.com/widget-training-for-pet-cats/ is ranking #84 for widget reviews instead. Similarly across all my other keywords, irrelevant, wrong pages are ranking. Did I get some kind of penalty?0