PPC/Adwords in China
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I am trying to understand the challenges of running PPC in China. If anyone has any experience with adwords/Baidu/Alibaba I would really appreciate them sharing. I was having a hard time locating the specific polices in Adwords help. Any help is much appreciated.
Thanks!
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Were your ads in English or Mandarin for Adwords?
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There is an agency that specializes in PPC advertising on Baidu called adSage. Even if you're not looking for an agency, you could contact them and ask about the challenges of advertising in China.
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We have been targeting adwords at China for a while and seen some success. But getting into Baidu, we had to use a Chinese native to help us get in. If you try to contact them via the English site, they never respond.
Of course, you will want to have Mandarin/Cantonese landing pages/site depending on what part of China you are targeting.
I hope that helps a bit.
Jay
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