PPC/Adwords in China
-
I am trying to understand the challenges of running PPC in China. If anyone has any experience with adwords/Baidu/Alibaba I would really appreciate them sharing. I was having a hard time locating the specific polices in Adwords help. Any help is much appreciated.
Thanks!
-
Were your ads in English or Mandarin for Adwords?
-
There is an agency that specializes in PPC advertising on Baidu called adSage. Even if you're not looking for an agency, you could contact them and ask about the challenges of advertising in China.
-
We have been targeting adwords at China for a while and seen some success. But getting into Baidu, we had to use a Chinese native to help us get in. If you try to contact them via the English site, they never respond.
Of course, you will want to have Mandarin/Cantonese landing pages/site depending on what part of China you are targeting.
I hope that helps a bit.
Jay
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it possible to link two sites' Search Console to Adwords?
My company is a healthcare organization that has two brands, one that's our 'system' and is mainly adult health services and the other is pediatric only focused care. Both have separate websites. Our SEM is managed by an outside agency. We're in the process of linking our Google Search Consoles to the Adwords account. Our GSC has both of the sites as separate properties, but the Adwords account has all of the campaigns for both brands under one account. Is it possible to link both of the GSC properties in the Adwords account to be able to get accurate information for the Paid & Organic report in Adwords?
Paid Search Marketing | | Kyleroe950 -
Adwords coupons
I have a bunch of $300 free adwords spend coupons (must spend $100 & only new accounts) . If any body wants to become more of a t-marketer and play with ppc , Just comment in the post. I would also love to hear how people are using t-marketing to enhance seo.
Paid Search Marketing | | DavidKonigsberg0 -
Adwords enhanced campaigns - Specify alternate destination URLs
Morning Mozzers, I am setting up a new campaign for a client, they would like to target mobile devices which evidently i can no longer do with enhanced campaigns; however i have increased the Mobile bid as much as possible and set the default CPC low to try and minimise appearance in desktop search. The client has a desktop and a mobile version of the destination page but the site will not direct users to the correct page based on their device as they are two separate domains. As such i want to know if i can specify an alternate destination URL for an ad in Adwords based on if the click comes from a mobile or desktop device? The other option is to set all my Ads within the Adgroup to have mobile as the device preference and just use the mobile landing page, but not sure if there is a neater solution here? Thanks, Tom.
Paid Search Marketing | | Sarbs0 -
Suburb Specific on Adwords
I'm wondering if anyone can help me. I am in the process of setting up an adwords campaign that targets sepcific suburbs in a city. I want the ad copy to state "removalists in" with the specific suburb in the first line. e.g Removalists in Richmond Do l have to set up an separate campaign for each suburb l want to target or can l do this by having a campaign targeting all variations of the suburbs by phrase and then adjusting the ad copy so it changes for that relevant suburb search? Any advice would be a great help. Thanks
Paid Search Marketing | | RobSchofield0 -
Variations of keywords in Google Adwords
Hello. Is it worth running ads for both of the following keywords in Google Adwords (phrase match for both)? 1. "keyword one" 2. "keyword one nyc" If I don't run the second keyword, my ad will still be triggered by a search for "keyword one nyc." So is there a benefit to running both? By the way, the Google Adwords campaign is limited in geography to the NYC metropolitan area. Thank you!
Paid Search Marketing | | nyc-seo0 -
Google Adwords Conversion Tracking - Recording Wrong Page
Hi Guys I have a problem with my Google Adwords conversion tracking. Basically whenever I check to see which page it is recording, it shows me the incorrect one. Now I probably checked a thousand time now and the conversion tracking code is not on this specific page, but is on the one that I really want to track. I have also checked that the code is correct and that there is nothing missing. But strangely enough when I look at historical data, it does show that is was tracking conversions on the correct page, but for some reason the past couple of weeks it's reporting conversions from another page, which is the incorrect one. If somebody could please give me some insight as to what could maybe be the cause of this, I would appreciate it. Thank You Dave
Paid Search Marketing | | DavidZA10 -
Yahoo Showing Adwords URLS in Organic Results
a client is getting adwords campaign url's showing up high in the SERPs, like 2 spots under the original page. The actual unique page is number one, and number three is the same page except the url is pulled from and adwords click My guess is that yahoo is crawling adsense and mistakenly following it as a link. It's crazy that it ranks on the 3rd page though... At the same time I have recently seen 25 pages deindexed in Google! How could this happen - could these two be related. I read this forum post about similar things happening in yahoo to their site Could this be a duplicate content issue (copyscape is showing no duplicate content) or are my pages getting indexed for some other reason?
Paid Search Marketing | | imageworks-2612900 -
Adwords Quality Score and On-Page SEO
I'm trying to convince a large, multinational company that is very resistant to change, into making my on-page SEO changes. Compounding this resistance is the fact that the Analytics, SEO, PPC, and web dev departments are all under different people and they don't communicate very well. So, in order to get them to work together, I've decided to appeal to the places where they are sensitive; e.g., the PPC department where they surely have the desire to be more efficient with their budget. To appeal to this sensitivity, and with my goal of getting on-page changes done to help the SEO dept, I'm considering making the argument that my on-page changes will raise their quality score which will in turn lower the amount they are spending on PPC. Basically, is this a fair argument? Do you have an evidence to back this up? Best in the Midwest, Phil p.s. Hi, Joanna 😉
Paid Search Marketing | | PapaRelevance0