Linking to Media Mentions
-
I'm doing SEO for a high-profile lawyer who has received numerous media mentions. My hope is that linking from her site to these media mentions will enable Google to make the connection. The difficulty is that their business name is their own name. I'm thinking this will make it harder for Google to make the connection. It's not appropriate to request links from the articles (they typically relate to murder trials). Any suggestions?
-
Have you heard the PT Barnum quote, "I don't care what you say about me, just spell my name right."? That's going to be a factor here. While the obvious ideal is to get a link from the article, as you mentioned it may not be appropriate and the client may not be comfortable with those types of requests. If the name is fairly unique, eg "Meiers and Young, LLP", then it's likely that Google can make an association over time using concepts like co-occurence. While that's not likely to be as strong as a link, it does likely provide some value in sending those citation signals to Google.
To make better use of that press, I would typically add a page such as www.client.com/press/ or www.client.com/in-the-news/ that lists those press mentions in reverse chronological order, and feel free to link directly to them if you think it actually provides value to potential clients viewing your site.
-
If they are mentioning your client’s business even without a link so you are getting the benefit of citation but as far as the links and SERP visibility is concern the idea is to be creative, launch something news worthy on your client’s website and then contact all the journalists to and then ask them the link on previous articles where your client is already available.
Obviously going directly to ask for a link will be inappropriate but making something up for journalists will allow them to take interest in you and then you can easily come to the point.
-
This should be a good credibility building third party source of google queries for interested parties thus no need to really link to them. Maybe you could comment on the articles if possible or encourage the lawyer to write articles in publications and link them as a contributor using Google + to both their website and the article in various publications.
-
If you link to those articles you are flowing pagerank to them, but you are not getting anything in return. The best would be to contact those article writers and ask for a link. Even if the articles are about murder trials, she is a lawyer, therefore related to murder trials. You can ask a backlink on the name or "lawyer" or whatever word refers to her and her job.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When we use 'link:' for who get the link, how come google show us the same domain as a link.
the search result show the domain of its own. what is is? and is it meaningful as a link?
Link Building | | onedaykorea0 -
Link building during link removal
We were advised by out outsourced link removal vendor not to build any links while they are removing links pointing to our site. I am worried that our site will lose significant traffic if we dont build any new links while waiting for them to remove links that caused our site to be penalized. What are your thoughts?
Link Building | | WizardOfMoz0 -
Are Directory Links a Good Source of Branded Links?
I am trying to increase the number of branded links for a few of my sites since the links are too heavily weighted on anchor text. If so, would you recommend a service like Directory Maximizer?
Link Building | | rise10 -
For a new site, does it matter which sites I get back links from first? I.e., are the first back links more important than later ones?
I've heard that when a site is new, the sources from which it gets its first back links are very important -- that the early links are more important for ranking than later links. Is this true. If so, what would be some good places to get these very first links? Thanks.
Link Building | | sigma3x0 -
Asking a repoter for a link.
A customer of mine had a new channel come to their place of business today in regards to valentines day (they are florists). They shot a video and wrote an article. Only problem is they only mentioned the business name and no link to the website. Has anyone had experience with reaching out to reporters and asking for a link in this type of a situation. Is a telephone call or email better?
Link Building | | waqid1 -
Link Exchange - Would this work?
Hi - So I recently thought of linkbuilding and the right way to do it. After trying a couple of methods I realized that good and trustworthy websites are hard to find, and even those ask you for some kind of payment. So my option would be to contact foreign SEO agency - that would logically have a big portfolio of websites from a lot of different domains and establish partnerships - find solutions. Giving that we are in different countries and we operate different websites we could really make a great job without paying attention to competition on the same nieche. This idea came to me a couple of minutes ago, and I though it would be great to ask your opinion, and who knows - maybe we can even have a partnership - especially since I believe SEOmozzers are the best 😄 What do you think?
Link Building | | A.Popoviciu0 -
Reciprocal Link Advice
My client site has a good one-way link from an authority site (in this case a member directory within the industry association). In order to use some data from the industry association on my client's site, the association has requested a link back to their site. Recognising that this will weaken the value of the one-way link, would it be make sense to no-follow the return link? But is there value in linking out to an authority site? What recommendations do you have for this situation? Thanks
Link Building | | bjalc20110 -
Article Links
I write and publish artcles. Typically I publish them on a few top article sites like EZineArticles. The articles then get picked up by other sites, often numbering in the hundreds. All of the articles are published with a link back to our website using a keyword. Are there any SEO risks in this type of link proliferation?
Link Building | | JimSkychief0