Micro-sites for Landing Pages?
-
We are working with a site that is difficult at best to update. The client intends to re-do the site in 18 months or so but needs to start generating more traffic (and sales) now. What are thoughts on creating landing pages as micro-sites that point to the current site conversion page as a stop gap? Beyond not sharing authority is there any known penalty? By the way they don't have tremendous ranking right now - often bottom of page two - and the micro-site won't duplicate any content.
-
Federico--sounds good. Maybe I was focus more on the issue of the websites were difficult to update--and this would provide an avenue to update. My recommendation was to create informational pages that would link into the parent site does add value--and would not be perceived as a doorway page.
If the page is low-quality and does not provide user value it could be classified as a doorway page.
Have a good one
-
Kevin, I think the question is what is the intent on those subdomains. As he points, he wants to generate more traffic, I inferred Google traffic by creating those subdomains, as such, those won't add anything to the main site besides the link to the main domain, which actually is a doorway page (correct me if I'm wrong).
-
So a site that has an informational blog with information/reviews and links to the parent site is worse than one hosted on another domain? Don't wholly agree (and I mention not advisable)...
According to Matt Cutts, a subdomain is roughly an equivalent to a directory. So I believe it is more of an issue of information architecture and gives an opportunity for informatics to create a workaround on the site that is difficult to update.
Subdomains are also viewed as internal links/not external links.
-
Actually it would be worse. As Doorway pages are pages that link to your domain from other domains. And subdomains are considered separate domains, therefore a page that its only purpose is to drive traffic to the main page is a doorway page, which is against google TOS.
-
Sorry, I wasn't clear. These pages would be on a sub-domain of their main site: landingpages.theirsite.com
But from Federico's answer that looks to make little difference.
-
I would advise against it. The potential downside would be great whereas the upside is neutral at best. Just create some informational content hooks on the current site and lead to the conversion pages (a subdomain would be better than the doorway page--but still not advisable).
-
Couldn't that be considered as doorway pages? There's a penalty on doorway pages.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Purchased domain with links - redirect page by page or entire domain?
Hi, I purchased an old domain with a lot of links that I'm redirecting to my site. I want all of their links to redirect to the same page on my site so I can approach this two different ways: Entire site
Technical SEO | | ninel_P
1.) RedirectMatch 301 ^(.*)$ http://www.xyz.com or Page by page
2). Redirect 301 /retiredpage.html http://www.xyz.com/newpage.html Is there a better option I should go with in regards to SEO effectiveness? Thanks in advance!0 -
Landing pages showing up as HTTPS when we haven't made the switch
Hi Moz Community, Recently our tech team has been taking steps to switch our site from http to https. The tech team has looked at all SEO redirect requirements and we're confident about this switch, we're not planning to roll anything out until a month from now. However, I recently noticed a few https versions of our landing pages showing up in search. We haven't pushed any changes out to production yet so this shouldn't be happening. Not all of the landing pages are https, only a select few and I can't see a pattern. This is messing up our GA and Search Console tracking since we haven't fully set up https tracking yet because we were not expecting some of these pages to change. HTTPS has always been supported on our site but never indexed so it's never shown up in the search results. I looked at our current site and it looks like landing page canonicals are already pointing to their https version, this may be the problem. Anyone have any other ideas?
Technical SEO | | znotes0 -
Indexed pages
Just started a site audit and trying to determine the number of pages on a client site and whether there are more pages being indexed than actually exist. I've used four tools and got four very different answers... Google Search Console: 237 indexed pages Google search using site command: 468 results MOZ site crawl: 1013 unique URLs Screaming Frog: 183 page titles, 187 URIs (note this is a free licence, but should cut off at 500) Can anyone shed any light on why they differ so much? And where lies the truth?
Technical SEO | | muzzmoz1 -
What is the best way to redirect visitors to certain pages of your site based on their location?
One website I manage wants to redirect users to state specific pages based on their location. What is the best way to accomplish this? For example a user enters the through site.com but they are in Colorado so we want to direct them to site.com/colorado.
Technical SEO | | Firestarter-SEO0 -
Is it detrimental to make a site wide change from .html to .shtml (all pages)?
We have an established website with decent domain authority. My developer inherited the site from another developer and is recommending that we convert all pages from the .html to the .shmtl From an SEO perspective, would this hurt us? Also, if this is not an issue, would updating the canonical help us, or does the canonical setting only deal with the "www." vs. "non-www"? Any insights will be appreciated greatly. Thanks!
Technical SEO | | BVREID0 -
New site: More pages for usability, or fewer more detailed pages for greater domain authority flow?
Ladies and gents! We're building a new site. We have a list of 28 professions, and we're wondering whether or not to include them all on one long and detailed page, or to keep them on their own separate pages. Thinking about the flow of domain authority - I could see 28 pages diluting it quite heavily - but at the same time, I think having the separate pages would be better for the user. What do you think?
Technical SEO | | Muhammad-Isap1 -
What's the difference between a category page and a content page
Hello, Little confused on this matter. From a website architectural and content stand point, what is the difference between a category page and a content page? So lets say I was going to build a website around tea. My home page would be about tea. My category pages would be: White Tea, Black Tea, Oolong Team and British Tea correct? ( I Would write content for each of these topics on their respective category pages correct?) Then suppose I wrote articles on organic white tea, white tea recipes, how to brew white team etc...( Are these content pages?) Do I think link FROM my category page ( White Tea) to my ( Content pages ie; Organic White Tea, white tea receipes etc) or do I link from my content page to my category page? I hope this makes sense. Thanks, Bill
Technical SEO | | wparlaman0 -
Site Relaunch
Hello, I recently launched my new site (Nov. 25, 2011) but still have the old site live because I still need old customer data from the old admin for customer service issues and I cannot delete the old front-end without deleting the old back-end!. I am seeing a lot of referrals coming from the old site IP address with many backlinks to the new site but dont know if this is actually hurting the new site due to duplicate content, ect .. Any input would be greatly aaaaaapreciated 😉 Thanks in advance, Byron-
Technical SEO | | k9byron0