How would you Improve this Page (to get conversions)?
-
I am looking for some help/advice/tips/suggestions on what you would do to improve this page in terms of getting customers to stay on the site or actually go a level down and place an order...
The page is : http://goo.gl/MIajx
I seem to be getting a decent amount of traffic, but it is not turning into orders... Any help would be greatly appreciated.
-
The colors are not really helping your site look professional and trustworthy.
Try to make the important parts of your website stand out more and make sure to direct your visitors to the important elements of the pages. I get more drawn to the left part of the website where you have the logo/slideshow then that i get drawn to clicking on your products. This is a definite conversion killer.
Look at a couple of good and authoritative looking webshops. Your products should stand out and the structure of your products should be clean.
The left area with the medals and brands should go to the right and your navigation should be on the left. The navigation should also look better. The grey doesn't really suit well with the rest of your website.
The product page has a table which doesn't make sense to me. But that could be because i am not a native english speaker and i know nothing about stackable storage bins.
Hope you think my advice was helpful. Let me know if you need more advice or help.
-
Check to see if your customers like the videos. Check in Youtube Analytics to see the stats and if people are indeed using your videos, watching them full length etc. If they are, it might make sense to include them somewhere on the page, as a video thumbnail and open a modal window with the video or something like that. You might then also want to look into doing a Video XML sitemap.
Looks great overall.
-
Looks much cleaner already
Shouldn't affect your rankings. If you want to keep the vids on the page, popular maneuver with ecommerce sites is to add content (and/or videos) into a drop down div. i.e. a hidden div that opens up when someone clicks "read more" or the like.
-
Thanks Oleg...
I have removed the videos from the sidebar and moved the text from the top of the page and put it into that sidebar....
Do you think moving that text and/or removing those videos will negatively affect my place in the Search engines?
-
Your color scheme is not doing you any favors. Red is supposed to make certain elements stand out, I feel like this whole page is yelling at me. Try to keep your color scheme to two/three colors + 1 call out color.
Suggest a few top sellers, preferably some that you carry in many sizes. As Kevin mentioned, filters would help people sort out exactly what they need.
The connect with us looks bad and is in a prime location. I'm sure this isn't your CTA for the page so I would move it towards the bottom of the page. Can use this place for the filters.
The "Plastic Storage Bins" sidebar just has the model number as a title and the price. Check your analytics to see how many people actually click on that. My guess is slim to none. Its non-descriptive and not relevant to the page. Instead, highlight 3 "top sellers" for the category they are currently viewing or something.
I would move the text below the products as they should be the main focus of the page.
The right sidebar videos are also out of place.. I highly doubt anyone would press play on one of three random videos that are 150px wide, with no titles.
There are many things you can do to improve this page.. main thing is that it is very busy and gives little direction to the visitor. Check out analytics and install something like inspectlet or clicktale to view how visitors interact with the page.
Cheers,Oleg
-
One suggestion is to include filtered/parametric search so the user can find what they want a bit faster.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I target two pages for the same keyword, but two different intents?
When people type in a certain keywords in my industry space (animated video), they usually have one of two intents: some want to see videos (for inspiration or entertainment or whatever) and some want to hire a company. We have pages that meet each intent. Some "Best of..." blog posts for the crowd that want to see videos (that might be top-of-the-funnel prospects, potentially) and a landing page for the buying-intent people. I'm seeing each ranking page as essentially two, kept in proper balance to meet search intent by click-throughs. So I'm betting that my landing page won't cannibalize the "best of..." page. Is that the right way to see it, or not?
Link Building | | Wagster0 -
How much time wait to do Link Building to a new page?
We launched a new page 2 weeks ago, and we want to know how much time should we wait to do Link Building and how many links should we try to generate to not get penalized by Google. Thanks! EDIT: Thanks to all for you answer! Very helpful!
Link Building | | carlostinca0 -
Inbound Links from Broken Pages
Hi all, We have a client who has a lot of inbound links from external pages that are broken/404. The 404 pages are EXTERNAL and linking to my client's pages, but their domain still has authority and their home page (and other pages) still load. My question is: what should we do about this? Do we detox those links, or are they still sending some juice given that they have domain authority, despite the fact that the pages linking to my client are broken? So in other words: - My client is: yyyy.com - They have a link from vvvv.com/services, which is a broken page - So what should we do about this? Thanks all! Gavin
Link Building | | strategemilabs0 -
Too many on page links
Hi i'm new to MOZ, after sacking my SEO consultant due to the penguin update. My site position isn't fantastic right now for my national and local search terms 😞 The first problem i have is tackling too many on page links. I understand it should be 100 or less, unless users would benefit more. Looking at my links i have up to 200 on page links (which i know are not beneficial or user friendly). If i give you an example this page has 208 links: http://www.drivejohnsons.co.uk/blog/page/3 Heres another one with 157 links: http://www.drivejohnsons.co.uk/author/admin/page/2 Here's one that isn't associated with my blog that has 188 links: http://www.drivejohnsons.co.uk/testimonials On average most pages excluding the blog have around 120 links per page and i know thats to do with my Nav Bar - which i will sort out. My question is: Because the majority of these high link pages are associated with my blog, will that affect my site SEO performance? If yes, does anyone have any suggestions as to how i can reduce the total links on each page within my blog? The more i blog, this number is only going to increase 😞 Im using wordpress. I was just wondering if any of these imports would help ? | Blogger | Install the Blogger importer to import posts, comments, and users from a Blogger blog. Blogroll | Install the blogroll importer to import links in OPML format. Categories and Tags Converter | Install the category/tag converter to convert existing categories to tags or tags to categories, selectively. LiveJournal | Install the LiveJournal importer to import posts from LiveJournal using their API. Movable Type and TypePad | Install the Movable Type importer to import posts and comments from a Movable Type or TypePad blog. RSS | Install the RSS importer to import posts from an RSS feed. Tumblr | Install the Tumblr importer to import posts & media from Tumblr using their API. WordPress | Install the WordPress importer to import posts, pages, comments, custom fields, categories, and tags from a WordPress export file. | If anyone can help, i would very grateful.
Link Building | | Anthony19820 -
2 links going to same domain but different pages
Hi, How is the link juice distributed when you have 2 links in the same article but they go to different pages on the same domain? I know some say if 2 links go to the same page in an article then only the first link passes juice. Would it be better to have 2 articles each having 1 link or 2 articles each having 2 links?
Link Building | | activitysuper0 -
Why does this page not rank?
Newbie here, to both SEO and SEOMOZ, but i'm quickly learning. Anyway, I just wanted some tips on how I can improve and help this page; http://www.buzzwords.ltd.uk/freelance_copywriting.htm rank for the keyword "freelance copywriting" Regards N.
Link Building | | Buzzwords0 -
Blog Commenting Question Off Page
While blog commenting, many people tend to use their 'anchor text' when asked to provide with their name. Hyperlinking anchor text inside the blog comment is perfectly understandable for me but using anchor text when asked to provide your name is something that I see as spam and something that totally confuses a normal user who reads the blog comment and sees a weird name in the name section. Search engines too must be perfectly aware of this and thus I am of the opinion that such anchor texts don't care much weightage in the eyes of search engine. However many of my fellow SEO colleagues tend to differ. They say you should use anchor text when asked to provide with a name. And I am totally against this form of promotion That's why I wish to ask the opinion of experts in SEO MOZ on this topic. Awaiting your feedbacks
Link Building | | pulseseo0 -
Creating profiles just to get a link is black hat?
Hi, i have a competitor that is creating profiles in sites that passes ranks in links and putting some links with good anchor text in the bio field. This can be considered a black hat seo? This competitor is getting good rank up with these pratices and i dont know if i can use these same sites too. link to profile: http://interact.webstandards.org/member/89166/ There are a lot of more sites with profiles with no content and just a link to the site. Thanks in advance, Denis
Link Building | | de.tierno1