How would you Improve this Page (to get conversions)?
-
I am looking for some help/advice/tips/suggestions on what you would do to improve this page in terms of getting customers to stay on the site or actually go a level down and place an order...
The page is : http://goo.gl/MIajx
I seem to be getting a decent amount of traffic, but it is not turning into orders... Any help would be greatly appreciated.
-
The colors are not really helping your site look professional and trustworthy.
Try to make the important parts of your website stand out more and make sure to direct your visitors to the important elements of the pages. I get more drawn to the left part of the website where you have the logo/slideshow then that i get drawn to clicking on your products. This is a definite conversion killer.
Look at a couple of good and authoritative looking webshops. Your products should stand out and the structure of your products should be clean.
The left area with the medals and brands should go to the right and your navigation should be on the left. The navigation should also look better. The grey doesn't really suit well with the rest of your website.
The product page has a table which doesn't make sense to me. But that could be because i am not a native english speaker and i know nothing about stackable storage bins.
Hope you think my advice was helpful. Let me know if you need more advice or help.
-
Check to see if your customers like the videos. Check in Youtube Analytics to see the stats and if people are indeed using your videos, watching them full length etc. If they are, it might make sense to include them somewhere on the page, as a video thumbnail and open a modal window with the video or something like that. You might then also want to look into doing a Video XML sitemap.
Looks great overall.
-
Looks much cleaner already
Shouldn't affect your rankings. If you want to keep the vids on the page, popular maneuver with ecommerce sites is to add content (and/or videos) into a drop down div. i.e. a hidden div that opens up when someone clicks "read more" or the like.
-
Thanks Oleg...
I have removed the videos from the sidebar and moved the text from the top of the page and put it into that sidebar....
Do you think moving that text and/or removing those videos will negatively affect my place in the Search engines?
-
Your color scheme is not doing you any favors. Red is supposed to make certain elements stand out, I feel like this whole page is yelling at me. Try to keep your color scheme to two/three colors + 1 call out color.
Suggest a few top sellers, preferably some that you carry in many sizes. As Kevin mentioned, filters would help people sort out exactly what they need.
The connect with us looks bad and is in a prime location. I'm sure this isn't your CTA for the page so I would move it towards the bottom of the page. Can use this place for the filters.
The "Plastic Storage Bins" sidebar just has the model number as a title and the price. Check your analytics to see how many people actually click on that. My guess is slim to none. Its non-descriptive and not relevant to the page. Instead, highlight 3 "top sellers" for the category they are currently viewing or something.
I would move the text below the products as they should be the main focus of the page.
The right sidebar videos are also out of place.. I highly doubt anyone would press play on one of three random videos that are 150px wide, with no titles.
There are many things you can do to improve this page.. main thing is that it is very busy and gives little direction to the visitor. Check out analytics and install something like inspectlet or clicktale to view how visitors interact with the page.
Cheers,Oleg
-
One suggestion is to include filtered/parametric search so the user can find what they want a bit faster.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to boost the number of visitors to a specific page
Hello, Payday loan consolidation, debt settlement, credit card settlement, and debt consolidation are just a few of the pages I have. While walking through the search console dashboard, I noticed that while the position is improving, but impressions and traffic are decreasing, indicating a significant disparity. Please advise on how to resolve the issue.
Link Building | | OVLG0 -
Page not Ranking I feel helpless!
Hi there 🙂 I have been working at SEO for quite some time and I am such a noob. I have even done an online course. I am at my wits end. My website is https://www.urbani.com.au. I changed to https about 1 month ago. I want to rank for "outdoor furniture perth". Recently my homepage has stopped ranking for this keyword, and a useless blog page started ranking instead (www.urbani.com.au/tag/outdoor-furniture-perth/), on page 5 of google. I got rid of that page and redirected it to my homepage. Do you know what the problem is? Why won't google rank my homepage for "outdoor furniture perth"? It is ranking for "outdoor wicker furniture perth", but for "outdoor furniture perth" it has disappeared from the face of this earth. Thank you so much, if I can get help for this it would save my business! Whitney
Link Building | | vhitnah0 -
Getting a sitewide links from one domain as oppsed to few links from certain pages, a good, bad or horrible idea?
Hello, I have a website that is performing really well in Google for country specific Real Estate Website. I have had this site for just about 2 years and I have 4600+ indexed pages, and about 50 of my main keywords appear in top 10 results on Google. I have now started a second site with a brand new domain, its only about 2 months old. This one is a Travel website and again its country specific (same country that real estate website is performing well in) and since its still building up the content and has barely a couple of backlinks, I am thinking of adding a linkback to it from my Real Estate Site. Is it a good idea to add a site wide link back from header section of the real estate website to my travel website? Both sites has same country and most of the keywords in both relate to this country. Or will I be better off adding a few text links from few pages with best Page Authority? Or - do you suggest that I do not link the two at all? Both sites are hosted on different servers, with different IP's and one is on windows server created in asp.net while another is a magento site. Any advidce / insight will be much appreciated and thank you in advance.
Link Building | | waituk_sanjeev0 -
External Anchor text page to target?
I have onpage optimised 4 pages on my website example.com/services/chosenkeyword-1 example.com/services/chosenkeyword-2 example.com/services/chosenkeyword-3 example.com/services/chosenkeyword-4 Should I built links with various anchor text to my home page or the exact internal page as above? Cheers.
Link Building | | Socialdude0 -
Make a new page or more links to existing page for 2nd keyword?
We have a page optimized for 'blue widgets'. We rank in organic spot #3 or 4 for that (moves around from week to week). Fairly happy with that. We have another derivative term 'blue widgets small' (example, but it's same format: <original phrase="">+ <single word="">) where we currently rank #6 organic in Google when people search on the 3 word phrase.</single></original> We'd like to rank higher than #6 for the 3 word phrase. Should we: (1) Build a bunch of links with anchor text equal to the 3 word phrase and point to the existing page (which is optimized on-page for the first 2 of the 3 words) or (2) Make a new page optimized for the 3 word phrase and then start building links to it with anchor text equal to the 3 words (and non-cannibalizing variants of the 3 words)? The 2 word phrase is pretty competitive and it has taken us months to get that page to be #3 or 4 organic for that phrase. The 3 word phrase is much less competitive and we don't think it would take that long to make a dedicated page rank higher than #6 for the 3 words. Suggestions? Thanks.
Link Building | | scanlin0 -
LINK BUILDING. IN MAIN PAGE OR INNER PAGES?
I have a question about Link Building. What´s best for SEO, putting the links in main page or using a Link page inside with all the links? I would also like to know what´s best for SEO follow or not follow links, and how they work? Thanks in advance. Maria Jesus
Link Building | | goperformancelabs0 -
Ever Get disillusioned with SEO
Many times now we have pushed certain keywords for homepage listings but we have found the traffic levels to be very poor and many cases first page listings turn out to be vanity. The frustrating thing is that sometimes we have to tell some of our SEO customers that in order to get a good market share for there industry they will always have to do google adwords. What are your thoughts on this . Thanks
Link Building | | onlinemediadirect0