Title Element Too Long; Should I remove site name even if keyword(s)?
-
Hi all
I have numerous pages (37) with a title element that is too long.
Over by 24 is the worst. Here's an examplehttp://cycling-jersey-collection.com/browse-collection/de-nardi-colpack-serhiy-honchar-ukrainian-national-champion-santini-jersey/
Now, the easy route would be to remove "- Cycling Jersey Collection" (the name of the site) which would solve all of these too long warnings.
However, given I want to rank well (and I do) for "cycle jersey collection" would removing these hurt my ranking position?
Thanks
andy
-
Yes before sept 2012 it was beneficial to have a keyword rich domain, but not anymore. In fact a domain like yours which is keyword rich, super long, and with two hyphens might be a red flag to google. If you are serious about this website I would change the domain name, it is horrible.
Read these:
http://www.seomoz.org/blog/googles-emd-algo-update-early-data
http://searchengineland.com/google-emd-update-research-and-thoughts-137340
-
Thanks for your helpful pointers Julian.
I'm not a marketing man, and sitting back and looking at the domain, you are right in terms of the name - it's not exactly snappy. I did consider "Jersey Vault" or something along those lines but assumed having some keywords in the domain name would be more useful than a "brand" from an SEO point of view.
Most of my visitors come from google/bing having searched for something rather specific, so I am assuming they will not really care that much about the brand - assuming the website is displaying some nice photos of the jersey that they are interested in?
But trying to build a following/community - the brand will of course be more important. That's something I have to work on once I have got more content onto the website.
Andy
-
Good point Chris. Thanks
-
ok - thanks
-
Thinking in terms of this specific title, I'd remove:
De , national, collection
Another thing to think about: if a word in your title isn't important enough to use in the item's description in the body of the page, it's nowhere near not important enough to use in your title.
-
BRAND Name in title tag is not compulsory to put all the pages. This is the perception of people that brand name should come in title tag, but this is not good & moreover your brand name keywords itself. So, kindly avoid
-
Firstly, the name of the site is:
cycling-jersey-collection.com or cycling-jersey-collection, it isn't cycling jersey collection. That is just keywords you want to rank for.
Having cycling jersey collection on every page is not useful, I doubt you will ever build a brand with the domain cycling-jersey-collection.com - 25 characters including two hyphens is horrible.
Only one page of your site will rank best for "cycling jersey collection" so just put it in one title tag.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Main Site and eCommerce Site URLs for SEO
My client currently has a main website on a url and an eCommerce site on a subdomain. The eCommerce site is currently not mobile friendly, has images that are too small and are problematic - and I believe it negates some of the SEO work we do for them. I had to turn off Google Shopping ads because the quality score was so low. That being said, they are rebuilding a shopping cart on a new platform that will be mobile friendly BUT the images are going to be tiny until they slowly replace images over several months. Would you keep the shopping cart on a subdomain, or make it part of the main website URL? Can it negatively impact the progress we have made on the main site SEO.
Technical SEO | | jerrico10 -
Removing images from site and Image Sitemap SEO advice
Hello again, I have received an update request where they want me to remove images from this site (as of now its a bunch of thumbnails) current page design: http://1stimpressions.com/portfolio/car-wraps/ and turn it into a new design which utilized a slider (such as this): http://1stimpressions.com/portfolio/ They don't want the thumbnails on the page anymore. My question is since my site has a image sitemap that has been indexed will removing all the images hurt my SEO greatly? What would the recommended steps to take to reduce any SEO damage be, if so? Thank you again for your help, always great and very helpful feedback! 🙂 cheers!
Technical SEO | | allstatetransmission0 -
Mobile site ranking instead of/as well as desktop site in desktop SERPS
I have just noticed that the mobile version of my site is sometimes ranking in the desktop serps either instead of as well as the desktop site. It is not something that I have noticed in the past as it doesn't happen with the keywords that I track, which are highly competitive. It is happening for results that include our brand name, e.g '[brand name][search term]'. The mobile site is served with mobile optimised content from another URL. e.g wwww.domain.com/productpage redirects to m.domain.com/productpage for mobile. Sometimes I am only seen the mobile URL in the desktop SERPS, other times I am seeing both the desktop and mobile URL for the same product. My understanding is that the mobile URL should not be ranking at all in desktop SERPS, could we be being penalised for either bad redirects or duplicate content? Any ideas as to how I could further diagnose and solve the problem if you do believe that it could be harming rankings?
Technical SEO | | pugh0 -
Site Categorization?
I know getting site categories to appear under the site are dependent on a lot of factors including site mapping. We have a site that does the categorization thing when you type in the sites url name however more people search for the name of the talent to find the site and the short url on the site is just his name, but shorter. However I was just wondering is their a way to optimize the site so that way we could get categorization to show up under the sites URL when they search for the talents full name I ask because the amount of people looking for the talents full name rather than the short name is a lot larger and I would like to see if we can take advantage of the real estate, but I honestly don't think there is a way, however I figured I would open it up to discussion to see if anyone has any ideas. Example: Site name is ABCD you type this into Google and you get ABCD.com about blog how to contact However the actual person whose site it is is ABCDEF and when you type that in you just get: ABCD.com without any of the categories appearing below the url. And that is what I'm asking about. Thanks as I can't seem to find a lot of information on this. However if there is another spot on the site talking about this please let me know I may just not be searching with the right terms.
Technical SEO | | KateGMaker0 -
What if my brand name is my keyword?
Referencing the new 'over optimization' penalties.. What if your company name was "Buy a Burrito" and your website website was buyaburrito.com (not a real site), and your main keyphrase was "buy a burrito". Will Google treat all Branded Terms as exact or phrase match keywords and penalize you?
Technical SEO | | daviddischler0 -
What would you do if a site's entire content is on a subdomain?
Scenario: There is a website called mydomain.com and it is a new domain with about 300 inbound links (some going to the product pages and categories), but they have some high trust links The website has categories a, b, c etc but they are all on a subdomain so instead of being mydomain.com/categoryA/productname the entire site's structure looks like subdomain.mydomain.com/categoryA/productname Would you go to the effort of 301ing the subdomain urls to the correct url structure of mydomain.com/category/product name, or would you leave it as it is? Just interested as to the extent of the issues this could cause in the future and if this is something worth resolving sooner than later.
Technical SEO | | Kerry220 -
Switching Site to a Domain Name that's in Use
I'm comfortable with the steps of moving a site to a new domain name as recommended by Google. However, in this case, the domain name I'm asked to move to is not really "new" ... meaning it's currently hosting a website and has been for a long time. So my question is, do I do this in steps and take the old website down first in order to "free up" the domain name in they eyes of search engines to avoid large numbers of 404s and then (in step 2) switch to the "new" domain in a few months? Thanks.
Technical SEO | | R2iSEO0 -
If I redirect my WordPress blog to my main site, will it help my main site's SEO?
I have separate sites for my blog and main website. I'd like to link them in a way that enables the blog to boost my main site's SEO. Is there an easy way to do this? Thanks in advance for any advice...
Technical SEO | | matt-145670