What is this new feature on Google?
-
Hey everyone,
I typed "Vancouver Colleges" into Google and this new feature came up which I have never seen. It displays popular schools.
Could someone tell me what this is called?
And how do I get our college on here?
Thank you!
-
Hi Adam,
No we are not the Brighton College in the UK, we are the one in Vancouver, BC, so I think you have our business info mixed up lol. Our website is http://www.brightoncollege.comand our google plus is here https://plus.google.com/100116630212547145177/posts . We are a private career college so 3 - 18 is definitly not our target LOL!
We do need more reviews though, i am waiting for the verification card from Google because I just merged the google local and google places accounts. So i was planning on getting more reviews after its verified.
Thanks for your advice! Feel free to add me as a friend here
-
I just had a look at your site, if you are the Brighton College in the UK this might help.
I just looked at your site and you cater to 3-18 year olds. In Vancouver they are using colleges in the American way meaning Universities. If you google London Colleges you get the same result universities and further education. At the top of the bar you can see it says Universities Mentioned on the Web, I wonder if that will affect you getting in the list?
I'm trying to get myself on it too but for hotels, so this question jumped out at me. If you google London Colleges and pick Birkbeck, it doesnt have any schema on its site , same with a couple of others, so that might not be a priority. Also the lowest there had around 47/45 page/domain authority, which means its doable for you.
If you look at their Google+ page they only have +2 to their page, which is very low and only 21 reviews. Maybe you could encourage more reviews?
Anyway good luck,
Adam
-
Someone on another site gave me this link http://www.google.ca/insidesearch/features/search/knowledge.html it explains just about everything. Thanks everyone for your help!
-
Then in that case using Dan's answer I found an example for you!!
might give you more ideas to copy..
-
Haha no worries!
-
cool, thanks dan. Sorry for hijacking your question Stephanie..
-
Yes, there is a great article by Google on their knowledge graph. They also wrote a good article about the use of knowledge graph in search.
In terms on getting on there- I'm not too sure, I haven't seen any studies or done any experiments. It has worked for clients when setting up Google+ pages and making sure they are clear and linked to the website. It also seems to help to have good schema mark up. For example, if you are a famous person you should have a good use of person schema, have a Google+ page and also make sure your Wikipedia is up to date and clearly defined.
-
Hey Dan,
That's cool, have you got a link to a decent article on the knowledge graph?
How hard is getting on the knowledge graph?
Adam
-
If you run Firebug on it they call it the appbar in the class. I googled AppBar and didnt get any results about it. I wonder if it's carried over from Google+?
I ran the same thing in the uk and it comes up for "london universities" as well as colleges but neither allows schools.
I was trying to think of another group of entities similar in nature like government departments etc.. but had no joy. not seen anything like that before. I wonder if you can replicate it for other entities..?
If you click on each of the colleges it brings up the search results for their name and because they are recognised its brings up their profile on the right hand side with their wikipedia page showing and some address details that it pulls form eleswhere. I'd guess if you could get one of those you would get on the appbar (or whatever its called) too..
But that's all guess work.. maybe someone else has a proper idea!
Adam
-
This is Google's new 'frequently mentioned on the web..' feature. They have been testing it for about 8 months or so now. It is based on their knowledge graph which is their database of pretty much every existing thing - people, places, films, music etc.
To get on there you should probably have a descriptive Google+ page and have good schema mark up on your website. This will help Google understand the connection between your college and Vancouver.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Number or percentage of new visitors impact Google rankings?
Hi all, Does the number/percentage of new visitors (from different IPs and countries) impact the Google rankings? If there are more number of new visitors, will Google favours the website in rankings considering the fact that new visitors are better than returning/same visitors? Thanks
Algorithm Updates | | vtmoz0 -
Does Google push down for not ranking top for branded keywords?
Hi all, Usually websites rank for their branded keywords. Some times third party websites takeover the websites for branded keywords. If there are more number of such queries where website is not ranking (top) for branded keywords, Google push down website in overall rankings? Any correlation? Thanks
Algorithm Updates | | vtmoz0 -
Anchor name URLs & anchor blocks: how Google sees them?
Hi guys, Anchor name URLs & anchor blocks: how Google sees them? As far as I know Google hasn't ever recommended anchor name URLs and anchor blocks, mostly when you have one page site, but I have ran into an organic result with an hyper-link to an anchor name URL. anchor name link There is a proper link and there aren't on the page and the code the words "Jump to". It means Google has put those words there and it has also taken the header of that block as anchor text. Why has Google placed that link? The query is "faqs umbrella company", so I thought that Google has seen "faqs umbrella company" like "what is the most popular faq about umbrella companies?" and therefore perhaps the correct answer could be "Is an umbrella company the only option I have? What are the alternatives?". Although, IMHO the most popular FAQ on Umbrella Companies should always be "what is an umbrella company". Unfortunately, that page is only worthy of third Google organic result page and there is no hint of rich snippet or any kind of conversational/KBT optimisation on its source code. no-rich-snippet Someone has any idea of why Google shows that link and if it's something that we can optimise in our pages? Cheers Pierpaolo IhwGwkb.jpg VWORt5F.jpg
Algorithm Updates | | madcow780 -
Can Google penalize a country keyword
Hello again guys Thank you for your previous help with www.kids-academy.co.uk - we are slowly getting there! I wanted to ask something I cannot seem to find an answer to, can Google penalize you by country? By this I mean; Search term
Algorithm Updates | | LeanneSEO
Nursery franchise UAE Page 1
Nursery franchise UK Nowhere to be found! The page in question (well a section of the site) has been optimised for UK, however, as they do have a sister site in the UAE, it mentions those areas too. The pages I have been working on are now ranking reasonably well to say there is a long way to go, but for long tailed keywords NOT including anything to do with the UK. There are no naughty backlinks with the anchor text to do with the UK, the server is hosted in the UK, it is a .co.uk URL (no geotagging but I would like to know if this is of any use with this type of URL, everything says no, but it cant harm can it?) - is it possible Google due to bad practices in the past have slapped a penalty on the specific keyword area? Not something I have come across previously but I am scratching my head over here! Time for a brew break 😄 Thanks in advance guys! Leanne1 -
New site or subdomain
what are pros and cons of launching a new product site as opposed to placing it under a subdomain of the company site? will the new site be placed in the google sandbox? the main goal is to provide credibility for the product, and by placing it under the company site that has been live for over 10 years. It is not a consumer product - more dealers. So people would be pushed to the site or find it through the brochure.
Algorithm Updates | | bakergraphix_yahoo.com0 -
Old website, new domain name
Hi, We have an old website which is currently being 301'ed to a new domain name / bespoke e commerce website as we're rebranding and having an increase in the range of products we will be selling. My question is can we keep the original e commerce website selling the original products under a new domain name and escape duplicate content issues with the product descriptions as we have copied & pasted product descriptions to the new website ? I'm looking to the future and building another domain name will help with future expansion plans / thoughts. Both websites are registered to us at the same business address if this helps. Please feel free to ask questions if I haven't worded this very well! Many thanks in advance.
Algorithm Updates | | OliverBainbridge0 -
New Google "Knowledge Graph"
So according to CNN an hour ago regarding new Google update: "With Knowledge Graph, which will begin rolling out to some users immediately, results will be arranged according to categories with which the search term has been associated" http://www.cnn.com/2012/05/16/tech/web/google-search-knowledge-graph/index.html?hpt=hp_t3 Does this mean we need to start optimizing for Categories as well as Keywords?
Algorithm Updates | | JFritton0 -
Best way to find new studies?
I'm wondering how sites break news without dedicating too much time researching. Are there any tools that you use? For example, if you wanted to be one of the first people to know when a celebrity was diagnosed with a health condition, how would you go about doing that?
Algorithm Updates | | nicole.healthline0