What is this new feature on Google?
-
Hey everyone,
I typed "Vancouver Colleges" into Google and this new feature came up which I have never seen. It displays popular schools.
Could someone tell me what this is called?
And how do I get our college on here?
Thank you!
-
Hi Adam,
No we are not the Brighton College in the UK, we are the one in Vancouver, BC, so I think you have our business info mixed up lol. Our website is http://www.brightoncollege.comand our google plus is here https://plus.google.com/100116630212547145177/posts . We are a private career college so 3 - 18 is definitly not our target LOL!
We do need more reviews though, i am waiting for the verification card from Google because I just merged the google local and google places accounts. So i was planning on getting more reviews after its verified.
Thanks for your advice! Feel free to add me as a friend here
-
I just had a look at your site, if you are the Brighton College in the UK this might help.
I just looked at your site and you cater to 3-18 year olds. In Vancouver they are using colleges in the American way meaning Universities. If you google London Colleges you get the same result universities and further education. At the top of the bar you can see it says Universities Mentioned on the Web, I wonder if that will affect you getting in the list?
I'm trying to get myself on it too but for hotels, so this question jumped out at me. If you google London Colleges and pick Birkbeck, it doesnt have any schema on its site , same with a couple of others, so that might not be a priority. Also the lowest there had around 47/45 page/domain authority, which means its doable for you.
If you look at their Google+ page they only have +2 to their page, which is very low and only 21 reviews. Maybe you could encourage more reviews?
Anyway good luck,
Adam
-
Someone on another site gave me this link http://www.google.ca/insidesearch/features/search/knowledge.html it explains just about everything. Thanks everyone for your help!
-
Then in that case using Dan's answer I found an example for you!!
might give you more ideas to copy..
-
Haha no worries!
-
cool, thanks dan. Sorry for hijacking your question Stephanie..
-
Yes, there is a great article by Google on their knowledge graph. They also wrote a good article about the use of knowledge graph in search.
In terms on getting on there- I'm not too sure, I haven't seen any studies or done any experiments. It has worked for clients when setting up Google+ pages and making sure they are clear and linked to the website. It also seems to help to have good schema mark up. For example, if you are a famous person you should have a good use of person schema, have a Google+ page and also make sure your Wikipedia is up to date and clearly defined.
-
Hey Dan,
That's cool, have you got a link to a decent article on the knowledge graph?
How hard is getting on the knowledge graph?
Adam
-
If you run Firebug on it they call it the appbar in the class. I googled AppBar and didnt get any results about it. I wonder if it's carried over from Google+?
I ran the same thing in the uk and it comes up for "london universities" as well as colleges but neither allows schools.
I was trying to think of another group of entities similar in nature like government departments etc.. but had no joy. not seen anything like that before. I wonder if you can replicate it for other entities..?
If you click on each of the colleges it brings up the search results for their name and because they are recognised its brings up their profile on the right hand side with their wikipedia page showing and some address details that it pulls form eleswhere. I'd guess if you could get one of those you would get on the appbar (or whatever its called) too..
But that's all guess work.. maybe someone else has a proper idea!
Adam
-
This is Google's new 'frequently mentioned on the web..' feature. They have been testing it for about 8 months or so now. It is based on their knowledge graph which is their database of pretty much every existing thing - people, places, films, music etc.
To get on there you should probably have a descriptive Google+ page and have good schema mark up on your website. This will help Google understand the connection between your college and Vancouver.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google inaccurate results: Common or error?
Hi all, While searching for our primary keyword, I can see 2 websites on second page results which are non-related to the keyword or industry but their company name is this keyword. Like if I want to rank and searching for "SEO", there are 2 websites which called "seo trucks" and "seo paints". I wonder how Google is ranking these websites for high competition keyword with 1 million searches per month. So the keyword in URL and this keyword mentioned across the website being their brand name taking over the other potential ranking factors like backlinks, relevant content, user clicks, etc..... Thanks
Algorithm Updates | | vtmoz0 -
Google "special" results for "top" products
Hi all, When we search for top tools or software like "top cms systems", we can see Google listing some companies in boxes. What these results are called? I know search snippets are different. Any idea on what basis Google is listing them? I couldn't able to give you screenshot as imgur failed to upload image. Thanks
Algorithm Updates | | vtmoz0 -
Where can I find a breakdown of google search volume by specific industry/vertical? For example, what % of people searching in google are looking for housing? Cars? Restaurants?
I"m looking for specific breakdowns of search volume in google by: #1 Vertical (Shopping/restaurants/Services etc). For example, how many people are searching in google for information pertaining to restaurants per month? Search volume for all of 2012, 2013, 2014? #2 More granular categories within verticals, people searching for: books,apartment rentals,cellphones) Is there a breakdown of google search somewhere online that gives this type of information? Thank you MOZ community, really appreciate it!
Algorithm Updates | | AppleSauceRules0 -
Thoughts on Google's Autocomplete hurting organic SEO?
A client sent over an article about how Google's Autocomplete eliminates your chance for clicks. Saying that if your competitor is higher than you, the user will bypass the page one organic rank and click on a specific business from the autocomplete which in turn presents an entire page one result for that business. So in a sense they are wondering why they're doing organic SEO if potential customers are just going to bypass the page one organic results. I would love to hear thoughts from like minded people on this as I have to start proving my case with articles, facts, data, and research.
Algorithm Updates | | MERGE-Chicago0 -
Google News Results
This is more of an observation than anything else. Has anyone noticed any strange results in Google News, in terms of very old content hitting page 1? My example is football, I support Newcastle so keep checking for the latest transfer failure or humiliation. First page for couple of days is showing old articles (April, May) from the same source rather than the usual spread of tabloid and broadsheet news.
Algorithm Updates | | MickEdwards0 -
Google doesnt index my Google+ Profile
Hey guys! I know it sounds like a novice question, but I have checked ALL THE BOXES THAT TELL GOOGLE TO INDEX MY GOOGLE+ PROFILE. It is Visible for search - 100%. It's been 3 weeks since I opened a Google+ profile and it still hasn't been indexed for its name. Any guesses what's going on? (It's not this name so don't try to google me)
Algorithm Updates | | Yoav_Vilner0 -
Changing Googles Sitelinks
Hi all, I know Google will only show sitelinks if the site is deemed authoritive and if it will help the user searching a keyword, but is there anyway to order or control which links appear in the sitelinks? I know you can demote a sitelink in Webmasters, but is this not shooting yourself in the foot? If I demote a link will Google replace it with the next link it thinks is worthwhile and be doing this eventually show the links you want to appear in your sitelinks? Thanx Gary
Algorithm Updates | | gazza7770 -
New Blog Post Ranking Fluctuation
I wrote a recent blog post on Friday. It was indexed and ranked on the first page on Monday. On Wednesday, it was nowhere to be found. I noticed that, after a few more recent posts, it was on page two of my blog. So I expanded my results so that it was back on my first page. Today, it is back on the first page - same spot as before. Was that my problem, or could it be something else I am unaware of?
Algorithm Updates | | BMac540