Feeling "vision limited" in the linkbuilding process
-
Hi there! My client has a web about kitesurfing (he offers a bilingual kitesurf camp) and after thinking about linkbuilding actions I've come into conclusion that the only effective way of generating backlinks is make the sharing NATURAL via high quality CONTENT creation and distributing it through different digital channels as some of you told me before. The problem is that the website is much 1.0 (static) rather than 2.0 (there's no blog and there's neither time nor resources to mantain it). Therefore I feel I bit limited in the process.
Does anyone share my statament? Any advice?
Thanks in advance
-
I agree that it is really hard to convince people to generate content and even when you convince them they will usually fail to produce it.
Now.... keeping that in mind... can you understand why it is not a good idea to distribute you content to other websites? Especially if it is great content. Keep this very limited, very valuable and very hard to get resource to yourself so that you get all of the traffic, you get all of the links, you get all of the likes.
The people who will not produce the content just do not have the will to compete. So, if you can produce content, instead of doing SEO for people who don't have the will to compete start producing content for your own site and you might have great success.
-
Nice site, great product. You need to sell them on a blog though - it'll be one of the best marketing investments they make.
Something like a camp always has a story to tell, because there are always new people involved and things happening. Photos, updates, achievements - that all good stuff and use that for facebook as well, which will probably pick up engagement from those involved. That's the background chatter sorted.
Big content I'd be thinking about in depth guides for young people getting in to the sport. The team page suggests that they have the expertise on hand, so you need to start tapping in to that. Hmm.... "Actor by training, teacher by vocation, Nacho does it all: DJ, storyteller, avid Facebooker, videographer, karaoke king, and daydreamer… If Nacho’s around, fun is never far away." - Get that guy on video once a month answering a question,. Transcribe that, add in some diagrams and you have the start of some good content. If he won't do that get one of them in a google hangout and do it.
I think SEO is becomming more and more about how we interact with clients and get them on board. It's certainly out biggest challenge with ongoing clients at the moment, but that is the only way to it really to work. You could easily get some content outsourced for that topic, but if these guys are such experts then that is what needs to come across on the site. That way you'll not only be building great content to SEO benefit, but selling the product at the same time.
-
thanks Mike.
-
thanks Mat. here's the link:
-
You are running into the same issue every SEO and content marketing consultant has run into. We keep telling the people who are paying us that they need to generate content and they nod their heads vigorously, but when it is time to generate (or pay to generate) that content, all we hear are crickets. One of the biggest issues I ran into as a consultant was getting people to do literally anything. That is honestly a huge reason why I moved into an inhouse roll. I just got tired of waiting for content.
The only thing you can do is to hope that they are willing to outsource their content creation. Push comes to shove, you can always fire them. Many people don't realize that when you are constantly waiting for stuff from clients, you are wasting your time (and money.) You might as well just drop them as clients and find someone more willing to do what is required to succeed.
I hope that helps!
-
Weird co-incidence. I literally just submitted a YouMoz post about how we got a new sit on top kayaking site off the ground. You could probably follow a really similar process. Unfortunately it will probably take a few weeks for that to be approved for publication (assuming it is).
What I will say though is that these leisure niches can be quite hotly contended. To rank consistently you need a good site and that is usually going to mean time and resources. There are ways of making the most of both, but you still need to ask yourself what it is that makes that site deserve to rank over the competition.
Can you share the URL?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
In Google search console all of sudden a lot of backlinks have disappear at "Link To Your Site"
Hi after update in Google search console yesterday a lot of backlinks in "Link To Your Site" have disappear, before we had 43x domains now we have 12x domains linking to the site. I have checked the sites where we had link do-follow before and they are OK. Can you please tell me the reason what has gone wrong. And also please guide me in fixing the issue , Hope to hear from you soon..! URL: https://www.finanstopp.no/
Link Building | | heleneolsen3 -
International linkbuilding for an national company
Hi guys, Just wondering, what’s you take on doing international linkbuilding for an national company? In Holland there are very few websites / blogs / information platforms about certain niches. Let’s take SEO for example. There are a few marketing websites, a few SEO related websites but at an certain point my attention goes to what’s happening in America (on Moz for example). I think writing an YouMoz post is a great way to add something to the community. If that would reward an backlink, I’m all motivated to start writing! But does this help our rankings for Dutch query’s? I can see a lot of examples in which “the place to be” isn’t a Dutch website, but some big ass international forum / website etc. I would love to hear all of your opinions!
Link Building | | Bob_van_Biezen0 -
Asking a site to remove a "nofollow" on a link to our client
Hello, We created a good infographic for a client of ours and a large tech site (DA 86) picked up and ran a story on it. We didn't contact this company asking them to feature it, they have just picked it up through other shares around the Web. I understand that, at the end of the day, it's their prerogative whether to "nofollow" their links or not, but surely they should be giving our client some credit as they have clearly deemed the graphic newsworthy and felt that it would appeal to their readership. I've emailed said tech site, but to no avail. Does anyone have any advice on this? Or is it just a case of they can do what the heck they want? I know that our client will still benefit from the additional referral traffic, but a follow link would have been nicer! Cheers, Lewis
Link Building | | PeaSoupDigital1 -
Linkbuilding backlinks list to linkpartnes embed in website?
We do backlinking for clients. And for this we also create a backlink page for linkingpartners (afcorse not all link have a backlink). For easy maintaince it would be handy if we can create a page on our server that is embed on the website of our clients. Is it possible to do this so there is no negative SEO? (google will rate this page and the content perfectly) best regards, Vincent
Link Building | | Aquaster1 -
How can I find all my "nofollow" back links?
I have reason to believe we're being penalized for having to many links with keyword anchor text, and these links are typically no follow. I wouldn't normally think a nofollow link could do this but I've exhausted all other options. Any idea how I can find these links?
Link Building | | absoauto0 -
Bloggers "no_follow"
Hi Guy's, We have been sending bloggers products to review and in return we ask for a link back to our website to the relevant product. As I now understand it, Google is no longer giving this any weight & bloggers are being advised to use the "no follow" tag. So have I understood the new rules correctly? If so is it worth us continuing to send bloggers products to review? Thanks Daniel
Link Building | | LushDuck0 -
Wikihow Linkbuilding
My question is simple. How does a Mega Site like WikiHow does it link building ? Just curios ... might learn a bit or two about SEO 🙂
Link Building | | iamnew0 -
"Diverse" Links from same IP address worth the work?
Hi folks, This is my first posting, so please be nice with me 🙂 I have completed an all-new website (www.buy-hosting.net) , however the domain is bought and already exists since 2 years, but has no inbound links though. Now I start building links. I have some clients of my web design business, I could bring in links to my new site on their sites from different domains, some established and years old. However, they all are hosted at the same IP address. Is it a good idea for link diversity to post links on their site to my new one? I remember a thing, that only 1 link will be counted, originating from the same IP address. Is this worth the work of asking clients, posting links, etc.? Or is it even dangerous to my new site? Also, any other ideas about how to start link building are welcome. Is there a comprahensive list, something like a "startes guide with practical ideas" to link building? Thank you and kind regards
Link Building | | ie4mac0