Keyword research
-
i am trying to figure out what would be good keywords to optimize for an orthodontist.
i looked up the keywords "his city + orthodontist" or " his city + braces" and the google adword tool tells me there are no monthly searches for those terms.
i am not sure what i can optimize for if no one is searching for the most obvious keywords.
-
Another place to look is at the anchor text of the links pointing to your competitor's sites. Open Site Explorer's Anchor Text tag will give you that.
-
If you aren't sure about a couple of keywords, I would recommend running a small Adwords campaign to test them out. It is pretty easy to find $50 or $100 credits to start accounts with, and depending on how expensive the keywords are,that could be enough to make a decision. You can run the ads for any of the keywords you are testing and see which one brings the most traffic (and the highest quality traffic).
-
Hi a couple things to think about:
1. What would you or your customer search to find your company?
2. Locate your strongest competitors and see what keywords they're targeting by reading the home page, seeing what meta keywords they've set, look at their page titles.. a few good places to start.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
YouTube Keyword Research
MOZ has some really powerful tools available to us, but I was wondering if there are any tools for conducting keyword research for YouTube? Thanks!
Keyword Research | | Alaeddin1 -
What makes a keyword good?
Having taken a day-long course not long ago, I'm new to SEO and I'm struggling to decide which keywords to target. I work in a really niche area: we make booking engines that allow travel agencies to sell flights, hotels, cars and other travel services online. I know there are various tools on the web (and on Moz) which give you the average monthly searches and competition for each term but I still don't understand how to decide which ones to target. For example, the term 'travel systems' gets a high amount of search and the competition for it is high. However, Google brings back results about prams and buggies so I think I should avoid this one. Another is 'travel solutions' which gets a high amount of search and is low on competition. Google brings back results about travel agencies. This is more our area but our target audience is travel agencies so I'm not really sure I'd be attracting the right traffic? I'd be really grateful for any advice that you can give me.
Keyword Research | | noortomlinson0 -
Google Adword Keyword Planner
Previously I always utilsed the Google Adword Keyword Tool to provide traffic estimations in order to assist with my keyword research. I have recently revised these levels of traffic using the new Keyword Planner. Local Traffic results are approximately have fallen approximately 85%, I have anaylsed this over approximately 50 results. I am aware that the new Keyword Planner does not have a local traffic column anymore so I have utilised the location filter. I have the same problem in all my campaigns, in two different countries, please can someone advise why this is and how I can collect accurate keyword data. Kind regards
Keyword Research | | Arkix0 -
Keyword Research Local vs Organic
I am curious what tact people take when doing KWR for a local business where regional keywords are important, for example 'Dallas Family Dentist' vs just 'Family Dentist'? It can be challenging to consistently create content for these regional keywords without looking spammy or akward in the wording of titles and copy. Any advice on how you approach SEO research or content creation when these regional words are important?
Keyword Research | | AESEO0 -
What keywords does the competition have?
I know this might be a long shot. I've been working on my google rankings and am first for a few keywords but still seeing quite low traffic. Is there a tool that allows me to see what keywords my competition is receiving high levels of traffic from? Thanks Dan
Keyword Research | | DanFromUK0 -
Error Being Displayed While analyzing keyword Rankings
While searching for Rankings for a couple of NEW keywords I got this message : (Whoa! We're dusting off the cobwebs from your keyword history. Don't worry, your data is fine. Check back soon to see your updates.). I don't know what this means, can somebody please provide some info on this error message as to what it means
Keyword Research | | Arfath0 -
Does Bing/Yahoo have a keyword tool?
Just wondering if there is a Bing / Yahoo equivalent to this: https://adwords.google.com/select/KeywordToolExternal ?? Would be nice to compare the different search patterns between the two search engines, without just assuming that the relative search volume on google for certain keywords is the same bing/yahoo.
Keyword Research | | adriandg0 -
Why is Adwords Keyword Tool showing zero search volume for popular keywords?
When I try to ascertain search volume for the the words "pills" "drugs" and "medicine" it is showing "-" for all types of search volume, including phrase, exact, and broad. Why is this?
Keyword Research | | nicole.healthline0
