How would you promote a "Literary Contest"?

[YESdesign]

Let's say that you are organizing a "literary contest".

How to select the portals/websites where to ask you to insert the advertising/posts in order to promote the contest?

We are trying to do this:

1. Estimate the keyword volume with AdWords
2. Make a search with that keywords and filter by Authority domain (SEOmoz bar extension)
3. Manually select the portals (copy-paste in a spreadsheet)

What about Twitter and Facebook?

Do you have any advice?

Many Thanks!

[YESdesign]

Many thanks Kane, I've found very useful your links!

[KaneJamison]

So, I'm going to throw out some ideas for contest promotion that should apply broadly to what you're doing... First step is to figure out audience so you know where to target. There are a billion mommy blogs that will promote contests but if it's not the right audience for your contest than it's a waste of time.

Figuring out the audience will dictate where you go to promote the contest. I'd start out simple - Google "literary contests" and see what comes up - you might get a few places you can email and tell about the contest that would be willing to write about it, or share with their social media pages and newsletter. Then move on to similar queries like "list of literary contests", "writing contests", etc.

Your question mentions doing keyword research for kwd volume. I'm not sure how that would apply to contest promotion? Overall I think you have the right idea in manually doing research into different outlets.

A few other posts to help you out:

• http://www.linkspiel.com/2012/09/using-contest-to-build-link/
• http://moz.com/blog/running-giveaway-competitions-for-links-and-seo
• http://www.linkspiel.com/2011/10/linkbuilding-recommendations-when-using-contests/