Penguine 2.0 Confusion
-
I am getting seriously confused over our rankings and am hoping someone can give me a bit of clarity.
When Penguin 2.0 hit last week we saw a drop of between 2 – 6 places on seven out of a set of around a dozen key phrases I monitor. We had been in the number 1 / 2 position for the majority of them over the last year – 18 months, and this drop has reduced our traffic by around 30 – 35%.
I have looked at our back link profile - http://www.opensiteexplorer.org/links?site=www.wombatwebdesign.com%2F, and I don’t think it is that bad. Being a web design company the vast majority, 80% of the links are from the footer of client sites. We have a small, 5% number of links from comments; a similar amount of dead links and the rest are made up of the usual, profile, directory and article links.
I was wondering if the way we link from client sites could be an issue, we link twice, once with the anchor text (Web Design Cumbria) and the second link is our company branding (Wombat Web Design, with the title tag – Web Design Cumbria). Could this be causing a problem?
If anyone could point me in the right direction I would be most grateful.
Thanks
Fraser
-
I am even more confused, we removed 90% of the anchor text links and we have just dropped again. Does anyone have any ideas what we are doing wrong?
Thanks
Fraser
-
I know! 24 hours does not seem about right with SEO and marketing!.
I would also look at this resource on how to balance anchor text. http://moz.com/blog/anchor-text-distribution-avoiding-over-optimization.
Good luck!!
-
Thanks for your help, I have had a look at our linking anchor text and it is some what keyword-rich. We are going to remove the majority of the keyword-rich links and just leave them with our branding to see if that makes a difference. I have always been careful with our link building, so I am fairly confident that not the issue, if things don't pick up I will look to either turn some of them to no-follow or have them only on the home page.
Content is defiantly the way to go, if only there were more hours in the day!
Thanks again.
Fraser
-
Footer links like that can end up hurting you. I have a web design and client site like you, but I do not put my link on all client sites. Nor do I use anchor text heavy links. Try building out some more links through guest blogging or promotional opportunities. This can help to balance out your link profile to seem less spammy
-
The links from your clients' sites could definitely be a problem, especially if you are using keyword-rich anchor text. Consider just using your brand name for the footer links, as that is relatively safe. Or consider just getting one or two links from your client sites from their homepage or "about" page.
-
I would nofollow your links.They're probably dragging you down because they're not natural.
This video is on topic from Matt Cutts himself http://www.youtube.com/watch?v=chuhSmwsL7s -
Did you look at your anchor text profiles for each word you´ve been degraded?. Ive seen that Penguin has good taste for overoptimization, especially on anchor text and low quality links.
I found this posts very helpful to overturned some Penguin attacks last year: Google Penguin AntiSpam. Another resource on strategies to combat the little penguin is right here.
You could also wait it out, maybe its not penguin, it just some SERP fluctuation. Good luck, hope the best!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are we confusing Google with our internal linking?
Hi all, We decided to give importance to one of our top pages as it has "keyword" in it's slug like website.com/keyword. So we internally linked even from different sub-domain pages more than homepage to rank for that "keyword". But this page didn't show up in Google results for that "keyword"; neither homepage, but our login page is ranking. We wonder why login page is ranking. Has our internal linking plan confused Google to ignore homepage to rank for that primary keyword? And generally do we need to internally link homepage more than anyother page? Thanks
Algorithm Updates | | vtmoz0 -
Recommended action for site hit by penguin ?
What is more advisable, though there surely could be debate on this? Back in '07 till sometime around a year ago it seems our site got hit by google's updates, no manual action though, and have seen in past few months disavowed what we could find as well as deleted a lot of links. We are also working on getting word out on the brand as well and trying to get on some business websites to have articles and offer some discounts. Our keyword rankings seem stuck in limbo the past year or so though. Some main keywords for example seem stuck around page 8 when they used to be on page 1. Question is, can what seems to be a penguin update be recovered from? Is Google likely to refresh the algorithm? Also could starting a new site be more worth the investment - starting fresh with natural links, etc And if googles system could pick up that the site is run from same ip, etc. would they care? Also the keyword competition one of Moz's tools said around 46% if that makes a difference for one of the main keywords. Thanks
Algorithm Updates | | xelaetaks0 -
Our organic search traffic went flat for 2 weeks Oct 2 - Oct 17\. It has since resumed to more normal numbers. Anyone have any idea why this would happen?
Does anyone have any insight as to why our organic search traffic would go to nearly nothing for roughly a 2 week span Oct 2 - Oct 17th? Our regular traffic remained fairly consistent so we were still being indexed. It has now resumed to more normal numbers but I cannot think of anything we did that would make this happen? We did make a 302 switch to be a 301 permanent redirect on our site in early August but that is all I can think of? Any insight or help would be appreciated!
Algorithm Updates | | mwuest0 -
Decline in ranking for a particular theme of keywords after Penguin 2.0
Hi everyone Last month we found on of our clients rankings were seeing significant declines in ranking (like from 3 to 28). This occurred around the time of the Penguin 2.0 update. After further investigation we found that only a collection of keywords were affected. If we were hit by the algorithm update we would expect to find all keywords declining. We have not been manually penalized and other keyword themes are seeing moderate day to day ranking improvements. I know that rankings jump from day to day but a sudden decline of around 20 places for a theme of keywords isn't what we would expect. Thanks all.
Algorithm Updates | | PeteW0 -
18 years later, Page Rank 6 Drops to 0, All +1s disappear, Scrapers outrank us
18 years ago I put up our first website at http://oz.vc/6 Traffic grew and our forums reached hundreds of thousands of posts, our website had a page rank of 6 and our forums and other content areas ranked 5-6, the others usually 4-6. Panda 2.2 came along and whacked it. No measures recommended by SEO experts and the Matt Cutts videos even made a dent, including some pretty severe measures that were supposed to make a difference. Bing and Yahoo traffic both grew since Panda 2.2 and only Google kept dropping every few updates without recovery. Several few weeks ago Google provides the ultimate whack. It seems every page other than the home page has either a PR of 0 or not generating any PR at all. Every +1 disappeared off of the site. Now three pages have +1 back and the entire guide section (hundreds of articles) are still missing all +1s. I discovered two scrapers, one of which was copying all of our forum posts and ranking a PR 2 for it (while we have a zero. They were taken down but I still can't imagine how this result could happen. I am going to have an RSS feed aggregator taken down that is ranking a 2 and knows we can't prevent them from taking our Wordress feeds and storing them (we use them for areas on the site.) How can Google provide us with a zero page rank and give obvious scrapers page rank? What should have been years worth of awesome rich added content and new features was wasted chasing Google ghosts. I've had two SEO people look at the site and none could point to any major issue that would explain what we've seen, especially the latest page rank death penalty. We haven't sold paid links. We have received no warnings from Google (nor should we have.) The large "thin" area you may see in a directory were removed entirely from Google (and made no difference and a drop in Google doing the "right" thing!) Most think we have been stuck for a very long time in the rare Google glitch. Would be interested in your insights.
Algorithm Updates | | seoagnostic0 -
That Penguin
Without trying to rub salt into the wounds of anyone hit hard, on the flip-side did anyone get some good news. We have one particular client that was effected in an immense positive way today, for the last four months we found it difficult to outrank one of their competitors ... but they have vanished of the face of the earth today, well Google's earth .. which meant our client moved up the SERP for a number of their key-phrases, which gave me a sense of immense delight. I could see exactly what they where doing, not so natural link building, creating a lot of sub-directories, naming each index file by the key phrase and linking all their internal links, while disturbing all their backlinks form the same source to each index page ... I wondered of they stayed under the radar cause each term was a sub-directory almost. No doubt they will be back, but not after a clean up and a restructure to their website Anyway I digress, anyone else seen any major improvements
Algorithm Updates | | Johnny4B3 -
Page rank of 2 with zero SEO and a 2 month old domain?
Hello, I helped work on a website for a friend. We used wordpress, a theme from elegant themes and wrote the content over 4 days. Zero back links, no seo, etc. Well, a little on page optimization and that's about it. Oh, we did ONE back link from a review site. The domain was brand new; never registered before. About a week after it started getting indexed, it jump from no page rank to a page rank of 1. About a week later, it jumped to a page rank of 2. Again, zero seo (aside from above stated). The site is: trade lines review dot com A page rank of 2 is nothing to write home about, but given the circumstances, how is this even possible? Thanks you!
Algorithm Updates | | Friedman0 -
Panda Update 2.5
All right mozers... What do you think? Apparently Google has just realized the next wave of "Panda" .... I'd love to hear your experiences with the new Panda Update. Have you experienced any decline in organic traffic?
Algorithm Updates | | NerdsOnCall0