Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How Does Google's "index" find the location of pages in the "page directory" to return?
-
This is my understanding of how Google's search works, and I am unsure about one thing in specific:
- Google continuously crawls websites and stores each page it finds (let's call it "page directory")
- Google's "page directory" is a cache so it isn't the "live" version of the page
- Google has separate storage called "the index" which contains all the keywords searched. These keywords in "the index" point to the pages in the "page directory" that contain the same keywords.
- When someone searches a keyword, that keyword is accessed in the "index" and returns all relevant pages in the "page directory"
- These returned pages are given ranks based on the algorithm
The one part I'm unsure of is how Google's "index" knows the location of relevant pages in the "page directory". The keyword entries in the "index" point to the "page directory" somehow. I'm thinking each page has a url in the "page directory", and the entries in the "index" contain these urls. Since Google's "page directory" is a cache, would the urls be the same as the live website (and would the keywords in the "index" point to these urls)?
For example if webpage is found at wwww.website.com/page1, would the "page directory" store this page under that url in Google's cache?
The reason I want to discuss this is to know the effects of changing a pages url by understanding how the search process works better.
-
Yeah that makes sense. I also have a lot of experience with databases and the back ends of websites so I know your language.
I'm wondering how Google correlates the url with the page entries then. Maybe each page entry would have a url field so Google knows the location of the live version to constantly update that entry in the "page directory" database?
-
That is a question that no one here can answer. We cant speak for how Google does things internally.
but.... as a web / database programmer for 14+ years let me tell you how its "generally" done
Usually when you have to link to separate sets of data together (ie. database or tables) there is usually a unique_id created to link them which usually is never changed. So when a new record is created that record will live with that ID for its life, also known as a (unique identifier which tends to be an auto-incremented number that is dynamically generated and can not be repeated).
Since records tend to be linked this way, any other fields that exist in the record (firstName, lastName, Url, blah blah) then can be changed without the original ID being disturbed.
So to answer your question from my experience I would assume Google links from a unique identifier of some sort and not the URL directly.
Hope I didn't lose you, its my favorite subject...but no one here speaks that language to much
-
That makes sense, thanks for getting back to me so fast!
Perhaps you can help answer my next question. I have a client who used to host his domain at "www.oldurl.com", and has migrated his website to "www.newurl.com". He wants to use his old domain "www.oldurl.com", so he setup forwarding/masking so that when someone tries to access "www.oldurl.com" they are forwarded to "www.newurl.com" but the url shown to the user is "www.oldurl.com".
My client want his old url "www.oldurl.com" to be ranked in Google, but from what I understand his new url will be ranked. I know masking is really bad for SEO, and I want to educate my client as to why on the technical side. I have read Google see's all the content as duplicate with masking. Do you know the details as to why?
-
Hey Cesar,
Thanks for the links! Really useful info there.
Unfortunately they I couldn't find the answer I was looking for so I'll be more specific in what I'm asking.
From what I understand Google uses two database systems. One contains keywords and the other contains cached pages. How does a keyword entry point to a page entry? Does it use a unique id number, or does it use the url that page is using in the "live" vesion on the web?
-
Just because you create a new page and delete the old one, Google won't know immediately about it. So if Google crawls the new page before it's had a chance to crawl the old one, then it will indeed consider the new page to be duplicate content. Then when it tries to crawl the old page, it will discover that it no longer exists. However, as long as links to the old page exist, it will continue to try to crawl that page. Eventually it may de-index the old page if it keeps returning an error.
Bottom line, if you are moving content to a new URL, be sure to include a 301 redirect on the old page so that Google (and other search engines) know that the piece of content has moved. You can also do this with canonical tags, but 301s are more effective.
-
Thanks for the response and links Takeshi. Maybe I can rephrase the question to be more clear. Let's say a piece of content (or page) is at the url "www.oldurl.com/page". During a migration this same piece of content now at the url "www.newurl.com/page". The "www.oldurl.com" doesn't exist anymore so there isn't duplicate content in the live web.
Would Google create a new entry in it's "page directory" (what is the industry standard name for this directory?) and give it the url "www.newurl.com/page"?
If it does create a new entry, would Google keep the old entry "www.oldurl.com/page" although the old url doesn't exist in the "live" web anymore?
-
Wow you just asked questions that would require about 10,000,000,000 answers
Lets start here
- Video from the man himself Mr. Matt Cutts - Matt Cutts (Works for Google)
- Great Web 2.0 Page create from Google themself - (Google Them self)
- Older but still relevant description about how "backlinks" affect PR - (Google Them self)
-
This a pretty confusing question, and the terminology you use is different from industry standard. Check out these links for a quick overview of how Google works:
- http://www.google.com/insidesearch/howsearchworks/thestory/
- http://www.googleguide.com/google_works.html
If you are just worried about changing a page's url, just be sure to put in a 301 redirect from the old page to the new page. That way, even if Google has an older version of the page indexed, it will automatically redirect the user to the new page as well as help Google discover the new location of the page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My Website's Home Page is Missing on Google SERP
Hi All, I have a WordPress website which has about 10-12 pages in total. When I search for the brand name on Google Search, the home page URL isn't appearing on the result pages while the rest of the pages are appearing. There're no issues with the canonicalization or meta titles/descriptions as such. What could possibly the reason behind this aberration? Looking forward to your advice! Cheers
Technical SEO | | ugorayan0 -
Where did the "Location" go, on Google SERP?
In order to emulate different locations, I've always done a Google query, then used the "Location" button under "Search Tools" at the top of the SERP to define my preferred location. It seems to have disappeared in the past few days? Anyone know where it went, or if it's gone forever? Thanks!
Technical SEO | | measurableROI0 -
Getting high priority issue for our xxx.com and xxx.com/home as duplicate pages and duplicate page titles can't seem to find anything that needs to be corrected, what might I be missing?
I am getting high priority issue for our xxx.com and xxx.com/home as reporting both duplicate pages and duplicate page titles on crawl results, I can't seem to find anything that needs to be corrected, what am I be missing? Has anyone else had a similar issue, how was it corrected?
Technical SEO | | tgwebmaster0 -
How to check if an individual page is indexed by Google?
So my understanding is that you can use site: [page url without http] to check if a page is indexed by Google, is this 100% reliable though? Just recently Ive worked on a few pages that have not shown up when Ive checked them using site: but they do show up when using info: and also show their cached versions, also the rest of the site and pages above it (the url I was checking was quite deep) are indexed just fine. What does this mean? thank you p.s I do not have WMT or GA access for these sites
Technical SEO | | linklander0 -
How to stop my webmail pages not to be indexed on Google ??
when i did a search in google for Site:mywebsite.com , for a list of pages indexed. Surprisingly the following come up " Webmail - Login " Although this is associated with the domain , this is a completely different server , this the rackspace email server browser interface I am sure that there is nothing on the website that links or points to this.
Technical SEO | | UIPL
So why is Google indexing it ? & how do I get it out of there. I tried in webmaster tool but I could not , as it seems like a sub-domain. Any ideas ? Thanks Naresh Sadasivan0 -
How to determine which pages are not indexed
Is there a way to determine which pages of a website are not being indexed by the search engines? I know Google Webmasters has a sitemap area where it tells you how many urls have been submitted and how many are indexed out of those submitted. However, it doesn't necessarily show which urls aren't being indexed.
Technical SEO | | priceseo1 -
Google is indexing my directories
I'm sure this has been asked before, but I was looking at all of Google's results for my site and I found dozens of results for directories such as: Index of /scouting/blog/wp-includes/js/swfupload/plugins Obviously I don't want those indexed. How do I prevent Google from indexing those? Also, it only seems to be doing it with Wordpress, not any of the directories on my main site. (We have a wordpress blog, which is only a portion of the site)
Technical SEO | | UnderRugSwept0 -
What's the difference between a category page and a content page
Hello, Little confused on this matter. From a website architectural and content stand point, what is the difference between a category page and a content page? So lets say I was going to build a website around tea. My home page would be about tea. My category pages would be: White Tea, Black Tea, Oolong Team and British Tea correct? ( I Would write content for each of these topics on their respective category pages correct?) Then suppose I wrote articles on organic white tea, white tea recipes, how to brew white team etc...( Are these content pages?) Do I think link FROM my category page ( White Tea) to my ( Content pages ie; Organic White Tea, white tea receipes etc) or do I link from my content page to my category page? I hope this makes sense. Thanks, Bill
Technical SEO | | wparlaman0