Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How Does Google's "index" find the location of pages in the "page directory" to return?
-
This is my understanding of how Google's search works, and I am unsure about one thing in specific:
- Google continuously crawls websites and stores each page it finds (let's call it "page directory")
- Google's "page directory" is a cache so it isn't the "live" version of the page
- Google has separate storage called "the index" which contains all the keywords searched. These keywords in "the index" point to the pages in the "page directory" that contain the same keywords.
- When someone searches a keyword, that keyword is accessed in the "index" and returns all relevant pages in the "page directory"
- These returned pages are given ranks based on the algorithm
The one part I'm unsure of is how Google's "index" knows the location of relevant pages in the "page directory". The keyword entries in the "index" point to the "page directory" somehow. I'm thinking each page has a url in the "page directory", and the entries in the "index" contain these urls. Since Google's "page directory" is a cache, would the urls be the same as the live website (and would the keywords in the "index" point to these urls)?
For example if webpage is found at wwww.website.com/page1, would the "page directory" store this page under that url in Google's cache?
The reason I want to discuss this is to know the effects of changing a pages url by understanding how the search process works better.
-
Yeah that makes sense. I also have a lot of experience with databases and the back ends of websites so I know your language.
I'm wondering how Google correlates the url with the page entries then. Maybe each page entry would have a url field so Google knows the location of the live version to constantly update that entry in the "page directory" database?
-
That is a question that no one here can answer. We cant speak for how Google does things internally.
but.... as a web / database programmer for 14+ years let me tell you how its "generally" done
Usually when you have to link to separate sets of data together (ie. database or tables) there is usually a unique_id created to link them which usually is never changed. So when a new record is created that record will live with that ID for its life, also known as a (unique identifier which tends to be an auto-incremented number that is dynamically generated and can not be repeated).
Since records tend to be linked this way, any other fields that exist in the record (firstName, lastName, Url, blah blah) then can be changed without the original ID being disturbed.
So to answer your question from my experience I would assume Google links from a unique identifier of some sort and not the URL directly.
Hope I didn't lose you, its my favorite subject...but no one here speaks that language to much
-
That makes sense, thanks for getting back to me so fast!
Perhaps you can help answer my next question. I have a client who used to host his domain at "www.oldurl.com", and has migrated his website to "www.newurl.com". He wants to use his old domain "www.oldurl.com", so he setup forwarding/masking so that when someone tries to access "www.oldurl.com" they are forwarded to "www.newurl.com" but the url shown to the user is "www.oldurl.com".
My client want his old url "www.oldurl.com" to be ranked in Google, but from what I understand his new url will be ranked. I know masking is really bad for SEO, and I want to educate my client as to why on the technical side. I have read Google see's all the content as duplicate with masking. Do you know the details as to why?
-
Hey Cesar,
Thanks for the links! Really useful info there.
Unfortunately they I couldn't find the answer I was looking for so I'll be more specific in what I'm asking.
From what I understand Google uses two database systems. One contains keywords and the other contains cached pages. How does a keyword entry point to a page entry? Does it use a unique id number, or does it use the url that page is using in the "live" vesion on the web?
-
Just because you create a new page and delete the old one, Google won't know immediately about it. So if Google crawls the new page before it's had a chance to crawl the old one, then it will indeed consider the new page to be duplicate content. Then when it tries to crawl the old page, it will discover that it no longer exists. However, as long as links to the old page exist, it will continue to try to crawl that page. Eventually it may de-index the old page if it keeps returning an error.
Bottom line, if you are moving content to a new URL, be sure to include a 301 redirect on the old page so that Google (and other search engines) know that the piece of content has moved. You can also do this with canonical tags, but 301s are more effective.
-
Thanks for the response and links Takeshi. Maybe I can rephrase the question to be more clear. Let's say a piece of content (or page) is at the url "www.oldurl.com/page". During a migration this same piece of content now at the url "www.newurl.com/page". The "www.oldurl.com" doesn't exist anymore so there isn't duplicate content in the live web.
Would Google create a new entry in it's "page directory" (what is the industry standard name for this directory?) and give it the url "www.newurl.com/page"?
If it does create a new entry, would Google keep the old entry "www.oldurl.com/page" although the old url doesn't exist in the "live" web anymore?
-
Wow you just asked questions that would require about 10,000,000,000 answers
Lets start here
- Video from the man himself Mr. Matt Cutts - Matt Cutts (Works for Google)
- Great Web 2.0 Page create from Google themself - (Google Them self)
- Older but still relevant description about how "backlinks" affect PR - (Google Them self)
-
This a pretty confusing question, and the terminology you use is different from industry standard. Check out these links for a quick overview of how Google works:
- http://www.google.com/insidesearch/howsearchworks/thestory/
- http://www.googleguide.com/google_works.html
If you are just worried about changing a page's url, just be sure to put in a 301 redirect from the old page to the new page. That way, even if Google has an older version of the page indexed, it will automatically redirect the user to the new page as well as help Google discover the new location of the page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Removing a site from Google index with no index met tags
Hi there! I wanted to remove a duplicated site from the google index. I've read that you can do this by removing the URL from Google Search console and, although I can't find it in Google Search console, Google keeps on showing the site on SERPs. So I wanted to add a "no index" meta tag to the code of the site however I've only found out how to do this for individual pages, can you do the same for a entire site? How can I do it? Thank you for your help in advance! L
Technical SEO | | Chris_Wright1 -
Getting high priority issue for our xxx.com and xxx.com/home as duplicate pages and duplicate page titles can't seem to find anything that needs to be corrected, what might I be missing?
I am getting high priority issue for our xxx.com and xxx.com/home as reporting both duplicate pages and duplicate page titles on crawl results, I can't seem to find anything that needs to be corrected, what am I be missing? Has anyone else had a similar issue, how was it corrected?
Technical SEO | | tgwebmaster0 -
Why is Google Webmaster Tools showing 404 Page Not Found Errors for web pages that don't have anything to do with my site?
I am currently working on a small site with approx 50 web pages. In the crawl error section in WMT Google has highlighted over 10,000 page not found errors for pages that have nothing to do with my site. Anyone come across this before?
Technical SEO | | Pete40 -
Why do some URLs for a specific client have "/index.shtml"?
Reviewing our client's URLs for a 301 redirect strategy, we have noticed that many URLs have "/index.shtml." The part we don'd understand is these URLs aren't the homepage and they have multiple folders followed by "/index.shtml" Does anyone happen to know why this may be occurring? Is there any SEO value in keeping the "/index.shtml" in the URL?
Technical SEO | | FranFerrara0 -
Ecommerce website: Product page setup & SKU's
I manage an E-commerce website and we are looking to make some changes to our product pages to try and optimise them for search purposes and to try and improve the customer buying experience. This is where my head starts to hurt! Now, let's say I am selling a T shirt that comes in 4 sizes and 6 different colours. At the moment my website would have 24 products, each with pretty much the same content (maybe differing references to the colour & size). My idea is to change this and have 1 main product page for the T-shirt, but to have 24 product SKU's/variations that exist to give the exact product details. Some different ways I have been considering to do this: a) have drop-down fields on the product page that ask the customer to select their Tshirt size and colour. The image & price then changes on the page. b) All product 24 product SKUs sre listed under the main product with the 'Add to Cart' open next to each one. Each one would be clickable so a page it its own right. Would I need to set up a canonical links for each SKU that point to the top level product page? I'm obviously looking to minimise duplicate content but Im not exactly sure on how to set this up - its a big decision so I need to be 100% clear before signing off on anything. . Any other tips on how to do this or examples of good e-commerce websites that use product SKus well? Kind regards Tom
Technical SEO | | DHS_SH0 -
Why are Google search results different if you are log'd into Google or not?
I get different results when I'm log'd into my Google account associated with my website than if I'm not. The same country is occurring. So how can I rely on the google results I'm seeing? For instance my site is page 1 with the improvements I made based on SEOMOZ if I'm log'd in. Yet I'm not on the first 25 pages if I'm not logged in.
Technical SEO | | Romana0 -
Should we use "and" or "&"?
Our client has an ampersand in their brand name. The logo has "&", their url is spelled out. I'm trying to get them to standardize the use of the name for directories/listings. Should we use "and" or "&"?
Technical SEO | | vernonmack0 -
301 for "index.php" in Web.config?
Hi there, I'm trying to create a 301 redirect for the file "index.php" but I keep getting a "fail to redirect" message in Firefox whenever I insert it into the Web.config file. <location path="index.php"></location> Is there anyway around this? Thanks for any help According to Open Site Explorer, there are about 500 links to my index file but it only has a 302 status so will not be passing link juice.
Technical SEO | | tdsnet0