How much does "overall site semantic theme" influence rankings?
-
OK.
I've optimized sites before that are dedicated to 1, 2 or 3 products and or services. These sites inherently talk about one main thing - so the semantics of the content across the whole site reflect this. I get these ranked well on a local level.
Now, take an e-commerce site - which I am working on - 2000 products, all of which are quite varied - cookware, diningware, art, decor, outdoor, appliances... there is a lot of different semantics throughout the site's different pages.
Does this influence the ranking possibilities?
Your opinion and time is appreciated. Thanks in advance.
-
I think that it is tough to answer the question posed in title of your post other than to say "a lot". But I don't think that having a tight "overall site semantic theme" and selling a lot of products are mutually exclusive.
For instance, Home Depot's Title Tag is "Home Improvement Made Easy with New Lower Prices", so that is a massive site where essentially everything is tailored towards fulfilling that one idea, which is extremely broad.
Drill down to product descriptions and they describe individual products and their usefulness in the context of the rest of the home/ other products that they sell.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Syntax: 'canonical' vs "canonical" (Apostrophes or Quotes) does it matter?
I have been working on a site and through all the tools (Screaming Frog & Moz Bar) I've used it recognizes the canonical, but does Google? This is the only site I've worked on that has apostrophes. rel='canonical' href='https://www.example.com'/> It's apostrophes vs quotes. Could this error in syntax be causing the canonical not to be recognized? rel="canonical"href="https://www.example.com"/>
Intermediate & Advanced SEO | | ccox10 -
Can an "Event" in Structured Data For Google Be A Webinar?
I have a client who is has structured data for live business webinars. Google's documentation seems to talk more about music and tickets than this kind of thing. At the same time, we get an error in search console for "Name" and location, which they list as "webinar." Should I removed this failed structured data attempt or is there a way to fix it? Thanks!
Intermediate & Advanced SEO | | 945010 -
Linking to one of my own sites, from my site
Hi experts, I own a site for castingjobs (Site1) and a site for selling paintings (Site2). In a long time, I've had a link at the bottom of Site1, linking to Site 2. (Basicaly: Partnerlink: Link site 2). Site1 is for me the the only important site, since it's where Im making my monthly revenue. I added the link like 5 years ago or so, to try to boost site 2. My question is:
Intermediate & Advanced SEO | | KasperGJ
1. Is it somehow bad for SEO for site 1, since the two sites have nothing to do with each other, they are basically just owned by me.
2. Would it make sense to link from Site 2 to Site 1 indstead?0 -
Google is alternating what link it likes to rank on wordpress site and
Hi there, I'm experiencing a problem where google is pick and choosing different links structures to rank my Wordpress site for my main keywords. The site had pretty good #1 rankings for a long time but recently I noticed Google is choosing to rank the page in one of two ways. Let me just say that the original way where it held good rankings looked like this for example: flowers.com/the-most-beautiful-wedding-bouquets/ this is just an example it' is not my site. And when google decides to switch it up it uses this link structure:flowers.com > weddings (this still points to this link flowers.com/the-most-beautiful-wedding-bouquets when I hover my mouse over it) however this link structure that never appeared before and now does, usually has much lower rankings. Please note it's not both link structures being ranked at the same time for the keywords. It's one or the other that google is currently alternating in ranking and I believe it's hurting the sites position.
Intermediate & Advanced SEO | | z8YX9F80
I'm not sure if this is a wordpress settings thats gone wrong or what the problem is but I do know when shows the expanded and descriptive link structure flowers.com/the-most-beautiful-wedding-bouquets the rankings are higher and in 2nd place. I'm hoping by rectifying this I can regain back my position. I'm very grateful for any insight you could offer on why this is happening and how I could fix it. Thank you. PS Wordpress site has several SEO plugins0 -
Significantly reducing number of pages (and overall content) on new site - is it a bad idea?
Hi Mozzers - I am looking at new site (not launched yet) - it contains significantly fewer pages than the previous site - 35 pages rather than 107 before - content on the remaining pages is plentiful but I am worried about the sudden loss of a significant "chunk" of the website - significantly cutting the size of a website must surely increase the risks of post-migration performance problems? Further info - the site has run an SEO contract with a large SEO firm for several years. They don't appear to have done anything beyond tinkering with homepage content - all the header and description tags are the same across the current website. 90% of site traffic currently arrives on the homepage. Content quality/volume isn't bad across most of the current site. Thanks in advance for your input!
Intermediate & Advanced SEO | | McTaggart0 -
Redirecting Pages from site A to site B
Hi, I have a client who have a solid, high ranking content based site (site A). They have now created an ecommerce site in addition (site B). To give site B a boost in terms of search engine visibility upon launch, they now wish to redirect approx 90% of site As pages to site B. What would be the implications of this? Apart from customers being automatically redirected from the page they thought they where landing on, how would google now view site A? What are your thoughts to thier idea. I am trying to talk them out of it as I think its a poor one.
Intermediate & Advanced SEO | | Webrevolve0 -
REPOST: How much does "overall site semantic theme" influence rankings?
Hello everyone on the new cool Moz! I've optimized sites before that are dedicated to 1, 2 or 3 products and or services. These sites inherently talk about one main thing - so the semantics of the content across the whole site reflect this. I get these ranked well on a local level. Now, take an e-commerce site - which I am working on - 2000 products, all of which are quite varied - cookware, diningware, art, decor, outdoor, appliances... there is a lot of different semantics throughout the site's different pages. Does this influence the ranking possibilities? Your opinion and time is appreciated. Thanks in advance.
Intermediate & Advanced SEO | | bjs20101 -
New Site Launch- Bad Rankings
So I am slightly stumped. I work on a few eCom sites and over the past few months we have been launching new products as well as some site updates/upgrades. The issue that I am having is this. Product that is actually new this season, as in we did not carry it before, is ranking fine...generally speaking we are top 3 in Google with Brand/Product name. However product that is not new, meaning it has a new color or graphic but has been in the catalog for years is not ranking. In Prior years the URL's ended with the product name, now however they have additional information added to the end for this season. Would not directing the old URL to the new URL effect the rankings of these pages? I am open to suggestions beyond redirecting as well. Thank you!
Intermediate & Advanced SEO | | K2_Sports0