Link Building
-
We have just recently launched a new website in Australia and as l am new to the SEO community, l was looking for a little advice on link building.
Where is best to start? There are not many authorative websites for our industry. Are there specific websites that are good to link to? Are there any good tools to assist with this?
Any help would be great. Thank you.
-
Thank you Tom
-
Thank you for that John. I've noticed that some of our competitors that rank high in the organic searches link with sites that have a high DA but low PA and visa versa. Which is better to target and what is classed as high?
-
Thank you Julian.
-
Hi Robert
Are there any broader fields that your industry could fall under?
It's perfectly fine to offer content on topics partially related to your site if they offer some great user value. For instance, your website may offer horse trailers (it just came into my head) - but your expertise may include small business management and how to manage accounts, logistics and how to ensure multiple deliveries reach their destination on time and so on. If you can write on these topics and offer a unique take on things, you could get other websites to link to you.
So you can think outside the box, as it were. Also, if you haven't claimed your local listings, that's a good place to start. Enter your URL to getlisted.org.
And I thoroughly recommend having a look at Jon Cooper's link building tactics. There's a great compendium here that you can filter on things like time and resource, as well as this series on the most creative link building examples you will find.
-
Hi Robert,
Firstly and most importantly ,do not get some automated tool to do this for you ,as tempting as it might be .. as reassuring as some of these software's sales pitch is, do not use them !!!!
Second thing, one good link (from an authority) is worth 20 low level links ... So focus on quality as opposed to quantity,
Build links that are related to your community, for example if you resell a service or products ,ask your supplier to link your website, try and get linked off any authorities within your industry (I know you mentioned there aren't that many but they would be worth a lot more than any low level links.)
Have quality content on your website (you never mentioned what type of website you built), have content that people would want to share, make it interesting, relevant, make it content people would want to share.
List your business on Google places, this will help immensely with local searches.
There are some high quality directories you can list your website on, they mostly charge, its really down to what you're budget is. It really depends on your business, but I and plenty have ranked websites well without having to pay a fortune out.
Start building your social presence, really important now, get people liking your content, get them building your links for you, try and build a community around your website ....
That should help you for a start, its not easy so don't expect it to be, but if you do it correctly at the beginning ... you should reap the rewards in the future (yes cliche but true).
Regards
John
-
Link building is changing / has changed. Google is getting tougher, so make sure you read recent advice as old advice could get you in trouble with google.
This is a good recent guide: http://moz.com/blog/link-building-101-the-almost-complete-link-guide-updated-for-post-penguin
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are These Links Junk?
I hired an SEO to create incoming links to me website insisting that only white hat techniques be used. The SEO was highly recommended by a family friend. In 3 months about 14 links to my site were obtained. The URLs for the domains where the links originate are below. I paid $8,000 for the services of the SEO provider to create the links over 4 months. When I looked at the links more carefully I noticed that the sites did not seem to have owners. That there was no phone number, physical address and scant information about ownership. I also noticed that most pages had outgoing links of a promotional nature. Also, that content created for me had grammatical and occasional spelling errors. The links did not look bad in terms of MOZ domain authority and MOZ page authority, but when I went subscribed to AHREFS a few days ago and evaluated the links, I noticed that the URL rating (somewhat equivalent to MOZ page authority) was really low. Furthermore, noticed that one of the domains solicits paid links from gambling sites. The SEO who sourced the links on my behalf says he will explain why I "have nothing to worry about". Dividing his monthly fee by the number of links and I paid $571 per link. Is it possible the the below domains could have pages that I would want links from? Would these links be potentially worth more than a few hundred dollars? O are these sites more like a cheap PBN or maybe "the hoth". If the links are in fact good I would be delighted. But if they are of poor quality could I legitimately ask for a refund? Also, are these domains so bad that it is imperative for me to get the links removed? <colgroup><col width="198"></colgroup>
Intermediate & Advanced SEO | | Kingalan1
| https://www.equities.com |
| http://www.realestaterama.com |
| https://moneyinc.com |
| https://homebusinessmag.com |
| http://digitalconnectmag.com |
| https://suburbanfinance.com/ |
| http://www.homebunch.com |
| http://inman.com |
| https://www.propertytalk.com/ |
| http://activerain.com |
| https://www.conservativedailynews.com/ |
| http://moneyforlunch.com/ |
| http://baltimorepostexaminer.com/ |
| https://www.tgdaily.com/ |
| |0 -
What is future of Link building ? Any link building experts Here ?
Hey Everyone, its Muhammad Umair Ghufran I have one question about Link Building ? As my Knowledge Google Love the Quality content but Link building rank some low quality website Right ? So, what is the future of link building ; please explain indeep with complete reference for better understanding Thanks Regards: Muhammad Umair Ghufran
Intermediate & Advanced SEO | | muhammadumairghufran0 -
Links: Links come from bizzare pages
Hi all, My question is related to links that I saw in Google Search Console. While looking at who is linking to my site, I saw that GSC has some links that are coming from third party websites but these third party webpages are not indexed and not even put up by their owners. It looks like the owner never created these pages, these pages are not indexed (when you do a site: search in Google) but the URL of these pages loads content in the browser. Example - www.samplesite1.com/fakefolder/fakeurl what exactly is this thing? To mention more details, the third party website in question is a Wordpress website and I guess is probably hijacked. But how does one even get these types pages/URLs up and running on someone else's website and then link out to other websites. I am concerned as the content that I am getting link from is adult content and I will have to do some link cleansing soon.
Intermediate & Advanced SEO | | Malika10 -
More bad links
Hi, After a recent disastrous dalliance with a rogue SEO company I disavowed quite a few domains (links he had gained) which I was receiving a penalty of about 23 places. I cleaned up the site and added meta descriptions where missing, and deleted duplicate titles and pages. This gained me another 5 places. In the meantime I have been getting a few links from wedding blogs, adobe forums and other relevant sites so was expecting an upward momentum. Since the high point of bottom of page 1 I have slowly slid back down to near the bottom of page two for my main keywords. Just checked my webmaster tools latest links and another 4 domains have appeared (gained by the dodgy SEO) : domain:erwinskee.blog.co.uk domain:grencholerz.blog.co.uk domain:valeriiees.blog.co.uk domain:gb.bizin.eu They all look bad so I am going to disavow. I expect to find an improvement when I disavow these new domains. As I have said, have started using the open site explorer tool to check my competitors backlinks and getting some low level links(I'm a wedding photographer) like forum comments and blog comments and good directories. I know there is much more than this to SEO and plan on raising my game as time progresses. I have also gained more links from the domains I disavowed on the 8th January mostly from www.friendfeed.com. will webmaster tools ignore any new links from previously disavowed domains? Like I have said I know there are better ways to get links, but are these links (forum comments, blog comments and respectable directories) one way of raising my rankings? To be honest that is all my competitors have got other than some of the top boys might have a photograph or two on another site with a link. No-one has a decent article or review anywhere (which is my next stage of getting links). Thanks! David.
Intermediate & Advanced SEO | | WallerD0 -
How to build links naturally?
Hi, I recently started a website on famous Photoshop images. These are available in the internet, but on different sources, so i gathered them all and made them available in my website. So my content is not unique but it was gathered from different sources and made available in one website. How can i get links naturally? Yes, it is a great content, but how people will know about my site so that they can reblog on their blogs? How can i make the users to reblog my content and get links naturally? Can anyone experienced help me?
Intermediate & Advanced SEO | | hari10 -
Site DA and squeeky clean link building
Hello, We've got a piece of useful content we're doing outreach for. No sites we have found are in our exact niche, but there are generally relevant sites we're targeting. What's a good rule of thumb for the minimum PR or DA we should go after to make sure our link building is squeaky clean for the future?
Intermediate & Advanced SEO | | BobGW0 -
Links directory: is it worth it?
Would there be any benefit or penalty for implementing a links directory with over 300 external links to websites that somtimes return the link? Or would it be more beneficial to simply ask for one way inbound links when gaining links? For example this section of this website: http://directory.flyawaysimulation.com/ This is their directory and most but not all of the sites in that directory link back to them. Your ideas, thoughts or suggestions are greatly appreciated.
Intermediate & Advanced SEO | | Peter2640 -
Footer Link
Hello, Some of my hosted clients don't mind if I put a footer link on the bottom of their website. I would like to put a footer link that looks like Seomoz's - http://imgur.com/GrC8y Basically it would look like so: "Powered by "my company name". The world's #1 "keyword" provider (LOGO goes here) Here are my questions: 1. Would this hurt or help my rankings? 2. Should the logo be hosted by my clients so that a different ip is hosting my logo (where my image name will get picked up)? Or is it best to host it myself? 3. If my company name and keyword are getting linked, is that one link too many? 4. Is it a good idea to use a different keyword so that other keywords get picked up by SERPs, or should I set myself up on one keyword ? Thank you so much! Shawn
Intermediate & Advanced SEO | | Shawn1240