Link Building
-
We have just recently launched a new website in Australia and as l am new to the SEO community, l was looking for a little advice on link building.
Where is best to start? There are not many authorative websites for our industry. Are there specific websites that are good to link to? Are there any good tools to assist with this?
Any help would be great. Thank you.
-
Thank you Tom
-
Thank you for that John. I've noticed that some of our competitors that rank high in the organic searches link with sites that have a high DA but low PA and visa versa. Which is better to target and what is classed as high?
-
Thank you Julian.
-
Hi Robert
Are there any broader fields that your industry could fall under?
It's perfectly fine to offer content on topics partially related to your site if they offer some great user value. For instance, your website may offer horse trailers (it just came into my head) - but your expertise may include small business management and how to manage accounts, logistics and how to ensure multiple deliveries reach their destination on time and so on. If you can write on these topics and offer a unique take on things, you could get other websites to link to you.
So you can think outside the box, as it were. Also, if you haven't claimed your local listings, that's a good place to start. Enter your URL to getlisted.org.
And I thoroughly recommend having a look at Jon Cooper's link building tactics. There's a great compendium here that you can filter on things like time and resource, as well as this series on the most creative link building examples you will find.
-
Hi Robert,
Firstly and most importantly ,do not get some automated tool to do this for you ,as tempting as it might be .. as reassuring as some of these software's sales pitch is, do not use them !!!!
Second thing, one good link (from an authority) is worth 20 low level links ... So focus on quality as opposed to quantity,
Build links that are related to your community, for example if you resell a service or products ,ask your supplier to link your website, try and get linked off any authorities within your industry (I know you mentioned there aren't that many but they would be worth a lot more than any low level links.)
Have quality content on your website (you never mentioned what type of website you built), have content that people would want to share, make it interesting, relevant, make it content people would want to share.
List your business on Google places, this will help immensely with local searches.
There are some high quality directories you can list your website on, they mostly charge, its really down to what you're budget is. It really depends on your business, but I and plenty have ranked websites well without having to pay a fortune out.
Start building your social presence, really important now, get people liking your content, get them building your links for you, try and build a community around your website ....
That should help you for a start, its not easy so don't expect it to be, but if you do it correctly at the beginning ... you should reap the rewards in the future (yes cliche but true).
Regards
John
-
Link building is changing / has changed. Google is getting tougher, so make sure you read recent advice as old advice could get you in trouble with google.
This is a good recent guide: http://moz.com/blog/link-building-101-the-almost-complete-link-guide-updated-for-post-penguin
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site Migration Question - Do I Need to Preserve Links in Main Menu to Preserve Traffic or Can I Simply Link to on Each Page?
Hi There We are currently redesigning the following site https://tinyurl.com/y37ndjpn The local pages links in the main menu do provide organic search traffic. In order to preserve this traffic, would be wise to preserve these links in the main menu? Or could we have a secondary menu list (perhaps in the header or footer), featured on every page, which links to these pages? Many Thanks In Advance for Responses
Intermediate & Advanced SEO | | ruislip180 -
Link externally from destination pages
Hello, From my destinations pages, is it beneficial to have a link going externally to the hotels my clients are staying in ? In other words is it beneficial to my website or will it hurt me to link external from all my destinations pages to all the hotels my clients are staying in ?
Intermediate & Advanced SEO | | seoanalytics0 -
Is it worth Disavowing 15 links?
After a few months of blogging and redoing the home page, my client moved up from #40 to #1 for terms like "baltimore office furniture", "cubicles washington DC" etc. I did not do any link building for this campaign. This week, ranks are falling like a stone, and after months at #1 we're now back to #23 and lower for these terms. For the six months prior to August, we were getting about 10 clicks from referrals each month. Half way through August, we already have 35, and they are from spammy sounding sources like "search-error.com" and "search.pch.com". (screen shot attached) Should I disavow these links? There are about 20 different sources I do not recognize (see screen shot). Thanks! 6sD3oLL
Intermediate & Advanced SEO | | aj6130 -
Does Navigation Bar have an effect on the link juice and the number of internal links?
Hi Moz community, I am getting the "Avoid Too Many Internal Links" error from Moz for most of my pages and Google declared the max number as 100 internal links. However, most of my pages can't have internal links less than 100, since it is a commercial website and there are many categories that I have to show to my visitors by using the drop down navigation bar. Without counting the links in the navigation bar, the number of internal links is below 100. I am wondering if the navigation bar links affect the link juice and counted as internal links by Google. The Same question also applies to the links in the footer. Additionally, how about the products? I have hundreds of products in the category pages and even though I use pagination I still have many links in the category pages (probably more than 100 without even counting the navigation bar links). Does Google count the product links as internal links and how about the effect on the link juice? Here is the website if you want to take a look: http://www.goldstore.com.tr Thank you for your answers.
Intermediate & Advanced SEO | | onurcan-ikiz0 -
How to make Link Building for the E-Commerce sites?
Hello everyone, I just ask one question: How to make Link Building for the E-Commerce sites?
Intermediate & Advanced SEO | | backlinkmag0 -
Is the Tool Forcing Sites to Link Out?
Hi I have a tool that I wish to give to sites, it allows the user to get an accurate idea of their credit score with out giving away any personal data and with out having a credit search done on their file. Due to the way the tool works and to make the implementation on other peoples sites as simple as possible the tool remains hosted by me and a one line piece of Javascript code just needs to be added to the code of the site wishing to use the tool. This code includes a link to my site to call the information from my server to allow the tool to show and work on the other site. My questions are: Could this cause a problem with Google as far as their link quality goes? - Are we forcing people to give us a backlink to use the tool? (in the eyes of Google) or will Google not be able to read the Javascript / will ignore the link for SEO purposes? Should I make the link in the code Nofollow? If I should make the link a Nofollow any tips on how to make the most of the opportunity from a link building or SEO point of view? Thanks for your help
Intermediate & Advanced SEO | | MotoringSEO0 -
Does link building through content syndication still actually work?
I stumbled across this old SEOmoz whilteboard http://www.seomoz.org/blog/whiteboard-friday-leveraging-syndicated-content-effectively and was wondering if this is still a valid technique given the Panda & Penguin updates. Is anyone here still doing this (and seeing results)?
Intermediate & Advanced SEO | | nicole.healthline0 -
Measurement of Link Value
Over the past few months I have encountered webmasters who claim to be using instruments far better than open site explorer but they will not disclose what they are. Are there better ways of determining the value of a link than OSE? Is "link juice" more important than page/domain authority where the link resides? Or vice-vesa. Any help understanding this would be appreciated. I do not want to offend other webmasters but I also do not want to be fooled by them either while negotiating a link exchange with them
Intermediate & Advanced SEO | | casper4340