Link Relevance vs Link Authority ?
-
Hi guys,
I have a quick question regarding some low quality links my site is getting. From the information in Open Site Explorer, the website I
m talking about has a page authority of 16 while the domain authority is 11\. These are very low quality scores in my oppinion and I
m thinking of removing them with Google Disavow Tool. The thing is that, although the domain is low quality, the links have relevance as they're in the same business sector as us. More exactly, the name of the domain is taxisavona and the company I work for is also a taxi company.So, now I`m thinking, should I disavow the link because of it's low scores or should I leave it because it is relevant to our business ?
Thank you in advance!
Best regards,
Tiberiu Iavorenciuc
-
Hey everyone,
Thank you for your answers. They've been really helpful.
Best regards,
Tiberiu
-
Hi Tiberiu,
As far as I can tell, a web site that has a low page / domain authority doesn't necessarily have to be an 'untrusted' web site. If a web site has great content, but the domain name has only recently been registered and it doesn't have a lot of links pointing to it yet, its authority on page and domain levels will be (relatively) low.
I'd review each of these sites individually and see which ones could (potentially) harm your own site's authority. You could do so by judging the way content is being presented (is it in between a lot of ads or being presented in a clean, well-structured manner), if there is interaction with the target audience of the web site, checking for 'underwater' optimized pages, etc.
So your situation might not be so bad after all. Relevant and trusted links can come from all sorts of web sites - no matter big or small.
-
When you're talking about a link of such low quality, relevance is going to be a moot point--there's just little to no value to be gained from the link. Sometimes, low quality pages/sites grow into higher quality site/pages and such links build value. Before deciding to disavow them look over the site and get a feel for what it's potential may be--if they're linking out indiscriminately and their back link profile is a mess a link from the site is likely to never be of value.
-
Hey Tiberiu -
If it's a few links, I doubt that this will negatively impact your site. I would keep them there. From what I'm gathering, the Disavow tool should not be used lightly. Check out this article from Search Engine Land.
I would leave them there unless Google Webmaster specifically said that Google noticed that you're engaging in questionable link behavior. Otherwise, they'll just assume random people are linking to you.
--Andrew
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using sitewide links to improve link profile?
Hi Guys... When I look at my competitor's link profile, they often have thousands of backlinks. For example, one of our main competitor, he got 3,400 backlinks in total but only 80 referring domains. When I look at my link profile, I have around 50-60 referring domains, but hardly 80 backlinks. My question is, is it okay to get a few sitewide links (no-follow of course!) to get to the thousands backlinks? Or I will be able to achieve top rankings with my current link profile? Thanks!!
Link Building | | TheSEOGuy10 -
No inbound links ?
Hello I just got SeoMoz, started the whole thing and compared myself to my competitor. I'm writing for mayor national newspapers in latin america, been featured a few major sites, and got a whole lot of links directing to muy site. I recently moved domains about a month ago from rxmagaizne.mx to rxmagazine.co. Is this the reason i'm not seeing any links ? ibIPY.png
Link Building | | timi-do0 -
Link or Ad
I recently requested a link back from a site that is ranking 2nd for a term that i'm working on and they said they would gladly give me the link and remove my competitors but would also like me to have an ad on the same page for an annual fee that i could link to a landing page. I know that paying for links is no good and google can penalize you. so do i pay them and do a no follow to the landing page from the ad and call it a day? and how does google differentiate an ad from a link?
Link Building | | CHiP_RuN0 -
Editorial links
http://www.wired.com/culture/lifestyle/news/1999/01/17484 how do you get a link from an article like this where the author writes for a high domain authority site and just ends up listing a lot of links to different companies?
Link Building | | JohnWalker0 -
Internal Link Building
How important is internal link building? What is the right way of doing it, and what is the wrong way of doing it?
Link Building | | sansonj0 -
Link exchanges
I have quite a few legal clients and 90% of my clients top competitors are doing 1:1 link exchanges and they have been doing it for years. Other industries Dont seem as prevalent. I am just boggled every time someone says link exchanges don't work, will get penalized, or value is not passed. Its been working for my competitors....Legal SEO's seem to focus heavily on link exchanges. I have yet to do link exchanges, but am about to get started with a resourceful directory of local businesses on my clients site. Some will be linking back, but not all. Fear of penalization is lurking in my mind. Does anyone have any real data on this? Does anyone have an example of doing this properly and an example of how not to do it? I appreciate any feedback you can give. Thank you,
Link Building | | waqid0 -
Back Links
Hi there, I have been guest posting on blogs trying to build some back-links into my website, which so far is going not too bad, however I was wondering when writing these guest posts should I limit my post to let's say 2 back-links per guest post? If 2 back-links are going to different pages on my website, does the first back-links in the guest post have more value than the 2nd back-link? Kind Regards,
Link Building | | Paul780 -
Links to commercial pages vs resources.
My company has a number of resources pages that are garnering links from external sources. It won't be long before these links outnumber the breadth and the quality of links to my homepage and commercial pages. Does having a lot more links to the resources pages risk unbalancing flow of PageRank around the site? What I want to avoid is a situation where my homepage has a lower PR than my blog/resources, or people searching for relevant terms getting directed to my blog/resources (with many high-quality links) than to my commercial pages (which will have fewer).
Link Building | | JacobFunnell0