Working with Open Site Explorer
-
Hi everyone,
I'm new to keyword analysis, and am in the process of consuming a lot of SEOmoz articles and resources on the subject.
I wanted to see if I'm correct in my analysis of two compared sites, and hope you can shed some light on the matter.
I've been to the Google Keyword Tool and looked for my informational keywords for the project I'm working on, since the user intent is all about information.
A not-so-great keyword phrase I've found with 12,100 local monthly searches is:
"programa de inglês" (english programme)
I'm just using this as a quick example.
I have performed a Google search query for the above phrase from google.com.br (Brazil), and I'm comparing the #2 and #4 results from the 1st page of the SERPs which are: #2) www.programa-ingles.net and #4) http://www.baixaki.com.br/categorias/educacao-e-diversao.htm.
What's confusing me is that in Open Site Explorer, the #4 result gets a much higher page authority compared to the #2 result, and beats #2 on every category except for internal–external link ratio and all the social categories.
Here's an image attached of the comparison.
Is it the fact that the external links of #2 account for 100% of the links pointing to it, or that the #2 position beats (rather pitifully) #5 on social sharing, or is it something that I've not stumbled across yet?
Thanks in advance for helping out a n00b.
-
Thanks a lot for this, Robert. It really helps.
-
Hello and Welcome Clement,
If you could be so kind as to give us a screen shot of the SERP showing the above result, that would be beneficial in a situation like this. The reason being, that it provides additional info as to how you are performing the search and, often a good screen shot will allow us to see the query parameters in the query string.
But, I am fairly sure the reason you are seeing the result you are is due to you having searched this term many times and likely have clicked on the programa-ingles.net. remember, the search engines are trying to learn what you like and placing cookies to "assist" your search. Those cookies make your analysis to be flawed.Notice that programa-ingles.net does not show in my search (it is not in top 30).
When I do the search, having never searched on that term on Google.com.br, I get the screen shot labeled: _broad search, programa de ingles. _Note on my result, Baixaki is the first organic result. Now to prove the point, I am giving you a second screen shot of the same search where I then put a comma (,) and added the exact domain name: programa-ingles.net. Given I am also adding the domain, surely it will beat Baixaki... but it doesn't because even with the domain, Baixaki is too strong and likely clicked on a ton. Baixaki is second and programa-ingles.net is fifth.
One way you can try to achieve this result is to use an incognito browser (Chrome) and you will likely get the result I am. Another is to add &pws=0 to the query string.
Here, from Dr. Pete is an excellent post on using depersonalization
That should help you a whole lot.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz campaign works around my robots.txt settings
My robots.txt file looks like this: User-agent: * Disallow: /*? Disallow: /search So, it should block (deindex) all dynamic URLs. If I check this url in Google: site:http://www.webdesign.org/search/page-1.html?author=47 Google tells me: A description for this result is not available because of this site's robots.txt – learn more. So far so good. Now, I ran a Moz SEO campaign and I got a bunch of duplicate page content errors. One of the links is this one: http://www.webdesign.org/search/page-1.html?author=47 (the same I tested in Google and it told me that the page is blocked by robots.txt which I want) So, it makes me think that Moz campaigns check files regardless of what robots.txt say? It’s my understanding User-agent: * should forbid Rogerbot from crawling as well. Am I missing something?
Moz Pro | | VinceWicks0 -
I get 401 Your authentication failed, my application has worked for 2 years.
I have an old link request application which i have restarted. I have regenerated the api key, however i get 401 Your authentication failed on request. The test signature works and returns my account no. Here is my request: http://lsapi.seomoz.com/linkscape/links/www.screwfix.com%2F?AccessID=member-12345678&Expires=1357316478&Signature=12345678910&Scope=page_to_subdomain&Sort=page_authority&SourceCols=133982846973 I have replaced my memberID and signature with dummy data to protect my credentials. Is my request string correct? Also where can i get the expiry parameter?
Moz Pro | | matth3w0 -
Open Site Explorer Says I have 1,627 inbound links, but only downloads 275\. Am I missing something?
Is there a feature i'm missing out on here? I want to download the complete link profile, but I only see 275 of 1,627 links when I export to CSV. Any guidance would be appreciated!
Moz Pro | | lipoweb0 -
Is Keyword Difficulty an absolute measure, or relative to my site?
We were able to rank very well for a specific keyword. After signing seomoz I've figured out that this keyword has a difficulty of 1%. All the other similar keywords I've researched have difficulties greater than 20%. Is the Difficulty related to my site? Or is it absolute?
Moz Pro | | BrunoReis0 -
Sites Blocking Open Site Explorer? Penguin related.
Last week I was looking at a competitors site who has a link scheme going on and I could actually check the links for each anchor text. This week they don't work at all, do you think they're blocking the rogerbot on their domains? Or is there a problem with open site explorer? http://www.opensiteexplorer.org/anchors?site=www.decks.ca If you're interested in the background, all the links are to instant-home-biz . com which then redirects decks . ca - it's a tricky technique. Pretty much all of the links are from sketchy sites like: airpr23.xelr8it.biz/ airpr23.anzaland.net/ airpr23.vacation-4-free.com/airpr23.blogfreeradio.net/airpr23.blogomatik.com/http://www.morcandirect.com/mortgages/resources2.php which I thought Penguin was supposed to catch…
Moz Pro | | BeTheBoss0 -
Open site explorer showing zero backlinks
My new website: http://www.thelifesciencesreport.com/ is showing zero backlinks in Internet Explorer and I know of dozens that have posted our links: to name a few: http://www.pharmainfo.net/merck-news/02/10/2012/platform-technologies-promise-big-payoffs-juan-sanchez http://www.ibtimes.com/articles/296320/20120210/pharmaceuticals-pharma-medicine-platform-technologies-neurobiology-parkinsons-disease.htm http://www.google.com/finance/company_news?q=NYSE:MRK#
Moz Pro | | StreetwiseReports
http://www.businessinsider.com/platform-technologies-promise-big-payoffs-juan-sanchez-2012-2 http://www.traderwise.com/content/platform-technologies-promise-big-payoffs-juan-sanchez http://silverspotprice.com/
http://www.ihavenet.com/merck.html http://www.wallstreetwindow.com/aggregator/categories/1 any reason this is happening?0 -
Open Site Explorer Question- Link Value?
One of my backlinks is from a site that has a page authority of 74. However, the domain is a domain I purchased and 302'd to my current main domain. What I'm wondering (without getting into why a 301 is better than a 302) is this: does OSE have any tool that shows if there is actually value in a link? My assumption is that despite this domain having a PA of 74, the 302 is not passing over any value. To be clear, I understand that a 302 doesn't pass over any SEO value, but my question is whether or not OSE shows the value of a link? Thanks!
Moz Pro | | RodrigoStockebrand0