Links from other sites in our network
-
I work for a large publisher with many websites, and it's common for our biggest sites to link to smaller sites within the network. These links are follow, site-wide, anchor text-optimised footer links. I think it's obvious that these links are harmful to the smaller sites that are being linked to, but it's hard to convince others of that, particularly because the toolbar PR benefit is very obvious.
Do you think it would be better to:
a) Remove the links completely
b) Keep the links, but make them nofollow
c) Keep the links (as it's not harmful)
Thanks
-
As a matter of dealing with all the links uniformly, your best long-term choice is keep the links make them all nofollows.
-
This doesn't really answer my question but it doesn't look like I'm going to get any other responses.
-
I think it's obvious that these links are harmful to the smaller sites that are being linked to, but it's hard to convince others of that...
but I don't have much control over the sites that are linking out....
If this is your situation it will be difficult for you to help the company.
It seems that you are responsible for waging war but they will not allow you to pick up the sword.
-
Thanks. Good idea, but I don't have much control over the sites that are linking out. Removing the links or adding a nofollow is possible, but creating new pages is not.
-
I would make an internal page where you link to other company properties. This could be done on an "about us" page.
I might also have a small number of relevant links, in content, where it makes 100% sense to the visitor.
That is what I do on my sites. I don't have a lot of links between them. Where I do have links they are usually domain names for anchor text.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to get 'Links to you site' via the google search console API?
hey! Any idea how I can download backlinks via the sear console API? This page from Google has a few commands but not the back links one - https://developers.google.com/apis-explorer/#p/webmasters/v3/ Has anyone collected backlinks data in the past? Apprrciate your help! Thanks Arjun
Link Building | | BaselineTry0 -
How do I search for a link within a competitors website that is linking my website?
Hello, I have just been checking my link profile and according to webmaster tools a competitor is linking to my website. Is there anyway of finding this link besides looking at every page within their website? Many thanks
Link Building | | mblsolutions0 -
Whats the Best Link Building Strategy for News Sites
Hello, I have a news portal and l am working with 3 editors, they are writing 3-5 daily unique news articles. I would like to know if whats the best link building strategy for news sites that l need to keep getting links from? What sort of sites l should find links for best link building? Please inform me. thanks.
Link Building | | rk19800 -
DA of External Link Sites
Curious as to how you separate a "good" link from a "bad" one. I go through Open Site Explorer and see a variety of sites linking to our page. Some have good Domain/Page Authority and others do not. When looking for links, where do you determine whether a link from a specific page will help/hurt you in terms of their DA/PA? Translated another way: How much DA/PA does a site/page need to have before you decide it will pass good link juice to yours via a link?
Link Building | | Greatmats0 -
Networking sites / paid links
A national networking company charges its members, say, a few of hundred pounds to become part of their network, which involves offline networking events and online in forums and a directory. All the links of the directory and forum sigs etc are all do-follow. While it's not just a directory, how beneficial a link is this likely to be? The site itself has a DA of 60 and a PR rank of 4. 1k likes on their cnnected FB page and 21 likes on the G+. At the networking meetings they tell new recruits that being a member gives them a very valuable backlink and everytime they participate in the forums they get another do follow backlink. Ive checked and they are dofollow. Is this likely to be a great value link?
Link Building | | littlesthobo0 -
When placing content on external sites, what are some best practices for back links?
Hi there, I am working on a content strategy that includes placing content (i.e. bylined articles, how-to's, guest blogs, etc.) on other web sites and embedding links back to our site. In some cases we're very limited to what we can do with our bank links (i.e. just a company url), and in other cases we are free to place multiple anchor links within the content. In cases where we have no limitations, what are some best practices for implementing back links? I understand it's important to link to deep pages (not just our home page), have diverse anchor text, and make the anchor links relevant to the surrounding content. Are there other things I should be thinking about in order to maximize the SEO value of such placements? For example, is it better to have just one anchor link per placement? Or should I aim to embed multiple anchor links within a single placement? Any advice would be much appreciated! Sincerely, Debra
Link Building | | Cherwell-Software0 -
How do you check to see if your site (site A) has already been linked to by another site (site B) when you have a large site with lots of links
There are some basics in SEO relating to finding out about who has linked to whom that I could use some help with.
Link Building | | hughman0 -
Site wide links
I have a few website that centralize spefic news (business news) from other sites and show the article source. The question is: The sites provide about 100.000 backlinks to 3 other sites. Do i remove the site wide links and keep them only on the front page or i keep them? Tjank you
Link Building | | petrescucld0