Site not in Google top 50 for key terms
-
Dear Moz Community,
Our site - http://www.sportsdirectnews.com publishes a high volume of daily sport stories and aims to follow Google's Webmaster Guidelines, yet our pages don't appear anywhere in Google's SERP's.
We've looked in details at the issue and think it could be something to do with:
a) Unusual links
or
b) High page loading time
or
c) Too many on-page links
If you could have a look at the site - http://www.sportsdirectnews.com - and give your professional opinion as to why our website is not appearing in SERP's, we would be most appreciative.
SDN
-
Hey Justin, it is a pretty long and specific process. However there is close to 50 different blogs and articles published on MOZ alone for it. I'd start here:
https://www.google.com/search?q=site%3Amoz.com%2Fblog%2F+%2B+unnatural+link+removal
Hope this helps!
- Kyle
-
How do we manually clear up our link profile Kyle? Thanks.
-
Thanks for posting your response Jesse. Yes, we noticed a message from Google in Webmaster Tools relating to "unnatural inbound links", to which we have submitted a reconsideration request to Google. With regards to links, we get a large number of daily links from a wide variety of websites (mainly news and sport sites), up to 300 'inbound links' as a traffic source a day, depending on on the news stories web publish. What can be done to disavow links when Google doesn't tell us which links are 'unnatural or spammy'? We analysed our inbound links and nothing stands out as particularly spammy.
-
Thanks for taking the time to view our indexing issue Kyle. Just a few questions about your post: Are you saying that the adverts are a problem because they slow loading time, or because they are adverts and not indexable text content? Do you think removing some of the adverts that slow loading time and also adding more text would, when combined, have a dramatic increase in Google indexing our web content?
-
Great point on the unnatural anchor text, that would definitely have a greater effect in regards to top 50 rank. After clearing up your link profile the content portion will get you the rest of the way.
-
Few things going on here.
I agree with kyle that the user experience is poor due to those ads and that will absolutely hurt things. Slow load times are a huge problem as well.
Beyond that, your link profile needs some work. It's quite skewed. There are 22,000 links coming from 25 domains. That's a huge disparity that really shouldn't happen. Also, as far as anchor text goes I notice a huge number of links pointing at sports news and <a class="clickable title link-pivot" title="See top linking pages that use this anchor text." data-text="športové novinky" data-id="39055838023">športové novinky (which I'm assuming is sports news)</a> <a class="clickable title link-pivot" title="See top linking pages that use this anchor text." data-text="športové novinky" data-id="39055838023"></a>
This could be a potentially bad thing.. even though they're only coming from a couple domains. But you really want to make sure your anchor text is branded and not forced with keywords at all times. A few here and there is good, nay great, but all of them being targeted keywords is begging for a Penguin penalty.
Have you received any unnatural link warnings in GWT? Definitely check if you haven't..
And then check out all of your on-page reports here at Moz. There are a ton of onsite things that I'm sure could be done to this site and the Pro Tools here will help you discover what the big ones are for you.
Most of all.. you just need to build some high-quality content and become an authority on all thinks sports news all the while gaining relevant backlinks organically.
-
You can take this analysis with a grain of salt since it only entailed around 5 minutes of my time but i think it has to do with the percent of unique content to ads on your page. I clicked through around a few articles in the formula one section and all of them had close to 6-7 paid advertisements (mostly above the fold) and only a few sentences of copy.
Then taking it to the next level the page load time was relatively slow but it seemed almost all to do with the advertisements slowing the load time (using fiddler to inspect). My advice, either limit down the amount of advertising you are running on actual article pages OR write more and higher quality content.
Best of luck!
- Kyle
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do you get a url to show as a tagline in google mobile search?
When searching in google via mobile, I am seeing urls changed to taglines. I have attached pictures that show the url in a web search, but a tag line from the mobile search. Does anyone know how to get a tagline to show in place of a url in a mobile search? Any advice would be appreciated! uLkYWRx.png wljXRI3.png
Algorithm Updates | | David-Kley0 -
Google Panda July 2016
Hi Does anyone know what impact the recent slow Panda roll out may have? Obviously content, but would it perhaps include engagement/user behaviour factors regarding your on page content too? Thanks
Algorithm Updates | | BeckyKey0 -
How do I figure out what's wrong with my site?
I'm fairly new to SEO and can't pinpoint what's wrong with my site...I feel so lost. I am working on revamping www.RiverValleyGroup.com and can't figure out why it's not ranking for keywords. These keywords include 'Louisville homes', 'Homes for sale in Louisville KY', etc. Any suggestions? I write new blog posts everyday so I feel there's no shortage of fresh content. I'm signed up with Moz Analytics and Google analytics
Algorithm Updates | | gohawks77900 -
Mobi sites and sitemaps
Hi all, How does should one treat mobi sites which have a separate set of files to the main site - with regards to the sitemap? Doe we tell Google about them?
Algorithm Updates | | gazza7770 -
Google Rankings Jumping Around
Hi, Since January, the Google rankings for one of our sites has been jumping around. Sometimes it's on page 1, then it disappears and comes back around 1 month later. It's strange because it's only a small section of the site that it's happening to. Every other section of the site is doing really well. Just wondered if anyone else is having this problem, or has had it and can suggest any fixes. There are no technical issues, no changes have been made to the site, all I can think is it's Google messing around with their algorithm? Any help or advice would be much appreciated. Karen
Algorithm Updates | | Digirank0 -
Did Google Just Punish Organic For Showing Up In Local?
Google pushed the local search results in a prominent spot on a ton of search results. That means (for me) that all first page rankings (including a lot of 1st place rankings) have completely disappeared. Subfolders still rank and homepage still ranks where local search is not included. This is weird. Is this a glitch or is there something we can do about this?
Algorithm Updates | | Discountvc0 -
Google Update on the 6th July
Hi Mozzers, Has anyone noticed a Google update on the 6th July? A price comparison site I optimise has fallen off the SERPs for most generic terms, however still getting traffic for longer tail phrases. Cheers Aran
Algorithm Updates | | Entrusteddev0 -
Do we have a timeline of google, bing updates
I thought it would be handy if we had a timeline with dates of any updates to the algo's.
Algorithm Updates | | AlanMosley
Does one exists here at SEOMoz or elsewhere.
Thanks3