Satellite Website Dilemma - Hosted in House or Elsewhere? Blog or Actual Shop?
-
Hi All,
I have recently noticed a LOT of websites appearing in some of the SERP (example http://goo.gl/UyHZp6) that have an exact match domain (or as near as) and are either thin blogs that have a splash of content, and then link back to Amazon, competitor A competitor B etc. or an online secondary shop.
Getting tired of this I have purchased a couple of exact match domains of my own, but am unsure of the best way to tackle this with long term gains in mind.
The exact match domains I have are the .co.uk and com versions of these:
The ideal scenario for me would be to create the satellite website as a functioning shop specialising in just a small group of specialist products (10 - 12) from a subcategory of the main site. My main store has 1200 + items and this will make the user experience better as I feel as it will make navigation easier, allow for more information to be present without confusing things. It would also allow the customer to feel safe knowing they are buying from a specialist.
However I have the following in mind:
My ecommerce software open cart supports multi store from the same database, this is great and makes management massively easy. It would allow me to brand the satellite store up as specialist store yet manage all orders through one admin portal. The sites would have separate IP addresses, but I am worried about the site being on the same server as the main site, and sharing whois info etc.
Would google think of this as spamming the results? There will be no shared content, and I do not intend to interlink the sites for fear of them looking like a link network.
The other option is to take out some cheap hosting and start building content on a blog similar to this: http://goo.gl/sBB3wY I hate this however as it just seems spammy and as a consumer it annoys me when I find this.
What are your thoughts on how to deal with this?
-
Honestly... I can't say that I would tell a friend that he should hut toads.
-
Thanks for the thoughtful reply,
For the time being where do you suggest I find a toad gun for the toads? Also any suggestions on uses for the new domains?
-
About ten years ago I spent lots of time building satellite sites. They made a little money. Then I built a big website that kicked all of their asses.
Decided back then that I would hunt elephants instead of toads. The decision has paid off.
Today, Google is much harder on thin affiliate, spammy websites on cheap hosting with little splashes of content. Next year it is going to be even worse. People are tired of finding spammy affiliate sites in the SERPs.
Go buy an elephant gun is my advice. Toads are becoming extinct.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Old Blogs
We have several blogs on our site for a range of products we no longer stock. Would you set up a redirect for these - and how long would you keep it in place?
Technical SEO | | Caroline_Ardmoor0 -
How to decrease the spam score of website ?
Hello , Everyone I have my own website crawlmyline we are doing seo from last 2 years but didn't do any spammy work on my my site .Still I won't able to stop the spam score and now my website has 28 % spam score according to the moz.I have taken subscription of moz pro but still i can't understand the process. Can anyone please tell me how to decrease the spam score of website ?
Technical SEO | | kuldeep_chauhan0 -
Reverify website
Hello, I want to disavow some really dodgy links and although the website is verifed since we see a meta tag in the source code, we no longer have the login details for the email address used to verify it so can't access the tools console. So how do I upload a disavow file (the links i got were from Ahref and Moz analysis)? Should I reverify the website using a new email address and upload a new meta tag? Is there a problem with doing this? Sorry if this is obvious!
Technical SEO | | AL123al0 -
Risk of hosting website on internal application server
This isn't really related to SEO, but it came up with a client.... We have a client that is hosting their website internally. That's not a problem except that the server it is hosted on is the same server where they host many secure applications with sensitive customer information. We recommended to the marketing vp to move the website to a different server that doesn't host secure apps so we don't have be concerned about any conflicts. Their IT folks pushed back. So, I'm looking for some ammunition to support our recommendation. Any ideas? Thanks. Bernie Borges Find and Convert bernie@findandconvert.com
Technical SEO | | BernieBorges0 -
How To Proceed When A Portion of Website has been hijacked.
Hi - I've recently learn that a site I manage: http://www.hhisland.com has somehow been hijacked by other sites (examples below): http://wlwhost.info/schering-07-nissan-altima-air-conditioner-drain-clogged/ (460 links)
Technical SEO | | hhdentist
http://abhinav.co.uk/Mary-motorcycles-for-sale-in-iasi/ (440 links)
http://www.turetzky.net/pmr/knifty-knitter-hobo-glove-pattern.html (374 links)
http://safeimail.com/banker-cold-cstrike-16/ (233 links) Just wanted to find out what my best course of action might be? Would changing hosts (or IP address) help in this situation? Thanks!0 -
Free Blogs Backlinks
Hello I have a very basic question, hope you people don't mind answering this. I plan to create a 10 blogs with keyword specific domain name, where in footer i can place back-link pointing to my website and thought to run on C-Class IP's which will cost me of-course. Now 2nd option which will be free, where i can plan to have my blog on wordpress, Timblr, blogger etc free blogging website and use the backlinks from there and all will have different IP which will also best for SEO prospective. Can you suggest me which will be the best option to have blogs on owned domain name or free blogging site, keeping in mind this will be just s prospective to generate backlinks. Do recommend is this a genuine way to get backliks or its another spam, and where we will keep on updating the all blogs regularly. Thanks in Advance! Regards Danish Wadhwa
Technical SEO | | DanishWadhwa0 -
Blog Categories or Static Pages
Background: We're creating a site that for a service provider on a wordpress platform, and it will include a blog with a page for each service category. Let's say the client is a wedding photographer we'd create a page for studio portraits, events, wedding, newborns, family etc. Question: Should each category page be a stand-alone page or a blog category? As a blog category it will be updated with new content continually and automatically. However, it could cause duplicate content issues as well as keyword dilution. Research: I've done research and obviously there are conflicting opinions - skip categories altogether, categories bring traffic, problems & solutions. I'm hoping for your opinion on the matter, or direction to content on the issue that will be helpful. Blog categories yay or nay?
Technical SEO | | 5225Marketing0 -
Duplicate Content within Website - problem?
Hello everyone, I am currently working on a big site which sells thousands of widgets. However each widget has ten sub widgets (1,2,3... say) My strategy with this site is to target the long tail search so I'm creating static pages for each possibly variation. So I'll have a main product page on widgets in general, and also a page on widget1, page on widget2 etc etc. I'm anticipating that because there's so much competition for searches relating to widgets in general, I'll get most of my traffic from people being more specific and searching for widget1 or widget 7 etc. Now here's the problem - I am getting a lot of content written for this website - a few hundred words for each widget. However I can't go to the extreme of writing unique content for each sub widget - that would mean 10's of 1,000's of articles. So... what do I do with the content. Put it on the main widget page was the plan but what do I do about the sub pages. I could put it there and it would make perfect sense to a reader and be relevant to people specifically looking for widget1, say, but could there be a issue with it being viewed as duplicate content. One idea was to just put a snippet (first 100 words) on each sub page with a link back to the main widget page where the full copy would be. Not sure whether I've made myself clear at all but hopefully I have - or I can clarify. Thanks so much in advance David
Technical SEO | | OzDave0