Things to put in your page Title
-
Hello! I have a wordpress based blog/website and I was wondering what were the most important things to put in my title.
I'm a wedding photographer.
I think the location of the shoot is important and the fact that it's wedding photography, but is it important to try and put my company name (Celynnen Photography) in it too?!
It's very hard to keep the titles short!
Ioan
-
Thank you!
-
I totally agree. Going a bit deeper, each page should have its own clear focus and the Titles should reflect each page's focus. For the home page, however, location and service is the way to go. Good answer, Matt.
-
Hi Ioan,
If I were you I would concentrate on the location and the fact that it is wedding photography. I worked on SEO for a friend who has a wedding car business and he ranks very well for location and service specific searches using the same technique - we didn't brand the titles as his meta descriptions and web address clearly did this for him in the SERPs.
Using this technique you can cover more specific and gain long tail keyword traffic - you can have titles such a
wedding photography (location)
photos from x's wedding in (location)
Wedding photographs at (location)
There are so many variants and possibilities you can cover...
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Building a new page: What on-page SEO would you build in?
Hi all, Building a new page for a fairly competitive keyword. Need to make sure the on-page SEO is pretty top notch, because link building (including internal links) will be difficult. I've optimised the meta description, the alt tags and image names, and included the keyword in the Title Tags. Not a great deal I can do with regards to optimising for mobile or considering migrating to the AMP project because this is handled externally. What else would you suggest? Cheers in advance, Rhys
On-Page Optimization | | SwanseaMedicine1 -
Which is better? One dynamically optimised page, or lots of optimised pages?
For the purpose of simplicity, we have 5 main categories in the site - let's call them A, B, C, D, E. Each of these categories have sub-category pages e.g. A1, A2, A3. The main area of the site consists of these category and sub-category pages. But as each product comes in different woods, it's useful for customers to see all the product that come in a particular wood, e.g. walnut. So many years ago we created 'woods' pages. These pages replicate the categories & sub-categories but only show what is available in that particular wood. And of course - they're optimised much better for that wood. All well and good, until recently, these specialist page seem to have dropped through the floor in Google. Could be temporary, I don't know, and it's only a fortnight - but I'm worried. Now, because the site is dynamic, we could do things differently. We could still have landing pages for each wood, but of spinning off to their own optimised specific wood sub-category page, they could instead link to the primary sub-category page with a ?search filter in the URL. This way, the customer is still getting to see what they want. Which is better? One page per sub-category? Dynamically filtered by search. Or lots of specific sub-category pages? I guess at the heart of this question is? Does having lots of specific sub-category pages lead to a large overlap of duplicate content, and is it better keeping that authority juice on a single page? Even if the URL changes (with a query in the URL) to enable whatever filtering we need to do.
On-Page Optimization | | pulcinella2uk0 -
Duplicated page titles
Dear friends, We have a problem which occurs on our page with duplicated page titles. Landlords are posting rooms on our page and most of them are giving the same name to the rooms and after that, we are getting more and more duplicated page titles. We are applying random whit this title tag: Accommodation for students in {city.name}: {name}. English title
On-Page Optimization | | Eurasmus.com
Certified student rooms in {city.name}: {name} English title
Erasmus room for students in {city.name} | {name} English title
Student room in {city.name}: {name} English title Also our title tag is sometimes to long but there is no possibility to make them shorter. I think. If anyone would have some idea be free to comment and help us. Kind regards Miško Macolić Tomičić0 -
Different Title Tag and Page Headline
My editorial team won't budge with their headlines which are excruciatingly vague ... But I have managed to convince them to let me optimize the title tags and the URLs. Is this sub-optimal or are there some benefits to having a title tag that varies from the page headline or what our dev team calls the "reader friendly" title? For example... Their headline: Increase Your Retirement by 20% with This Safe, Simple Strategy My title tag: Compound Returns: How to Increase Your Retirement 20% Thanks for the help, E
On-Page Optimization | | essdee0 -
Lead With Branded Keywords or Descriptive Keywords in Page Title for (Niche) Site?
Our site is hingeheads.com, and our products and product catalog are unique in two ways. For one our product is not something that people are generally aware of, and secondly our entire product catalog consists of different variations of the same product. **Catalog Overview: **http://hingeheads.com/collections/all Product Example: http://hingeheads.com/products/dolphin I keep wondering if it is better to lead the title with "branded keywords" [1] or with "descriptive keywords" [2]? Dolphin HingeHead | Unique Home Decor & Gift Idea | HingeHeads Dolphin Decor Accessories & Unique Gift Ideas | HingeHeads I am currently going with the second solution, but I am always wondering if that's the right/better solution. I am curious to hear feedback from people who have more experience with this than I do. How would you structure the title for our product pages? Thanks! Kai
On-Page Optimization | | hingeheads0 -
Exstinguishing Page Rank?
Hi Guys, Here is a thought. Google gives more weight to links in content, less to navigation etc.. Therefore if they say give 50% of a pages rank to a link within content and 50% to the the other elements. What happens to the total pagerank from a page if you have not utilized in page content links? (is it lost) If this is the case, and you have a site that does not use content links on every page, are you loosing value (and hard earned) pagerank. Google did mention sometime back about pagerank being exstinguished with the nofollow tag. I would be interested to hear what others think? Cheers Scott
On-Page Optimization | | Jurnii0 -
Are hyphens not a good thing in page titles?
I am pretty sure hyphens are looked at as spaces no matter what programming language you are using for text purposes. The On-page Report Card is not counting them as spaces in the page title, therefore, we're not getting the grade for having the keyword in the page title because it's divided by hyphens. Is this a fix that needs to be implemented into the SEOmoz app or should I not have hyphens in the title or does it really not matter? Up for discussion! Thanks!
On-Page Optimization | | cyberlicious0 -
Title tag for category page
I'd like to know your views on the best approach for title tags for category pages for ecommerce sites. 3 examples A) Category name | Free delivery on $50 purchase | Brand name B) Discover best "category name" on brand name C) Category Name | 1st Keyword, 2nd keyword | Brand name Thanks!
On-Page Optimization | | walidalsaqqaf0