Being Outranked But Don't Know Why!
-
My client, Comprehensive OBGYN of the Palm Beaches, is being outranked by two sites that have lower DA/PA and seemingly inferior on-page work for the term "palm beach obgyn". https://www.google.com/search?q=palm+beach+obgyn&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a
Our site is comprehensiveobgyn.net
The two sites beating us are "obgynpalmbeach.com" and "obgynspb.com"
My only thought is the exact match domain factor may be coming into play a bit, but It doesn't seem like it should make THIS much of a difference.
Any thoughts?
-
Thanks Ricky,
Another couple of things you should consider given the issues you face (and clean up the multiple Places listings first) are to set up a couple of sub-directory location pages and contact pages. So, list Loxahatchee on your Places/G+, but then set up a West Palm page and contact page, a Palm Beach Page and contact page, etc. for those areas you want to draw patients from. On those pages optimize the content for those locations and state you server "the area." Also consider schema or other markup for Place. As to title tags, Jesse is right that they actually are relevant - they are just not relevant alone - and if you can have the location in the url (sub directory) and in the Title tags and H1's, you are on your way.
Good Luck to you. -
Thank for the insights Robert! The practice is actually on the corner of three cities (royal palm, wellington and loxahatchee). Unfortunately our address is technically in Loxahatchee (the city we least care to rank for). Turns out there were also multiple Google Places listings created so I KNOW that is causing us problems as well.
Great tips! I knew from my research as well that it had almost nothing to do with the title tags.
-
Ricky,
You have issues. OK, I will give you the short version of why you are ranked below two OB/Gyn clinics that happen to be in Palm Beach Gardens and West Palm Beach (obgynpalmbeach.com) and (obgynspb.com) and, sorry Jesse it is not the title tags. You are located in Loxahatchee according to your website contact page and in Wellington Florida according to your Our Practice page and your Services main page.
You have no map API and use a simple image. Your driving directions goes to Bing maps and it shows your location as Loxahatchee Groves, Fl. (Yes, I know, it is in Palm Beach County). What I find interesting is that in the 3 pack there is actually a physician from Wellington, Fl. but she is consistent with Wellington.
So, you don't rank for the term ahead of others who are actually there in the eyes of Google. Your NAP is inconsistent and it is affecting more than Local and in an OB/Gyn practice - it is local. Even though you have used Obgyn and Palm Beach in some of your content and H1's, it is Palm Beach is not in your urls, etc. So, the reality is that you really are lucky to be ranking there given all that is working against you.
If you clean all of that up, I think even with Loxahatchee as an address, you could rank ahead of them. (I had a business in Miami for years and I think Google gets it.) You are just confusing the bots. I would definitely put in the API map, clean up NAP, URL's etc.
Let us know how it goes,
Best,Robert
-
Quickly, my first thought is try shortening up your Title tag. Play with that a bit. I think you could do better. Notice what the other two title tags are beating you with.. Play around..
But what will definitely win you over is this - SEO! Build some content, gain some links, keep 'em relevant and you'll succeed.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google doesn't show proper meta for my subpage, how to fix it?
We have a subdomain blog.companyname.com. I am working on its English version blog.companyname.com/en but for some reason Google shows meta description from blog.companyname.com in search results which is not in Englsih language. How do I force google to show blog.companyname.com/en 's own meta?
Intermediate & Advanced SEO | | SofyaFr0 -
Facets Being Indexed - What's the Impact?
Hi Our facets are from what I can see crawled by search engines, I think they use javascript - see here http://www.key.co.uk/en/key/lockers I want to get this fixed for SEO with an ajax solution - I'm not sure how big this job is for developers, but they will want to know the positive impact this could have & whether it's worth doing. Does anyone have any opinions on this? I haven't encountered this before so any help is welcome 🙂
Intermediate & Advanced SEO | | BeckyKey0 -
I'm stumped!
I'm hoping to find a real expert to help out with this. TL;DR Our visibility in search has started tanking and I cannot figure out why. The whole story: In fall of 2015 I started working with Convention Nation (www.conventionnation.com). The client is trying to build a resource for convention and tradeshow attendees that would help them identify the events that will help them meet their goals (learning, networking, sales, whatever). They had a content team overseas that spent their time copy/pasting event information into our database. At the time, I identified several opportunities to improve SEO: Create and submit a sitemap Add meaningful metas Fix crawl errors On-page content uniqueification and optimization for most visible events (largest audience likely to search) Regular publishing and social media Over nine months, we did these things and saw search visibility, average rank and CTR all double or better. There was still one problem, and that is created by our specific industry. I'll use a concrete example: MozCon. This event happens once a year and there are enough things that are the same about it every year (namely, the generalized description of the event, attendees and outcomes) that the 2015 page was getting flagged as a duplicate of 2016. The event content for most of our events was pretty thin anyway, and much of it was duplicated from other sources, so we implemented a feature that grouped recurring events. My thinking was that this would reduce the perception of duplicate or obsolete content and links and provide a nice backlink opportunity. I expected a dip after we deployed this grouping feature, that's been consistent with other bulk content changes we've made to the site, but we are not recovering from the dip. In fact, our search visibility and traffic are dropping every week. So, the current state of things is this: Clean crawl reports: No errors reported by Moz or Google Moz domain authority: 20; Spam score 2/17 We're a little thin on incoming links, but steady growth in both social media and backlinks Continuing to add thin/duplicate content for unique events at the rate of 200 pages/mo Adding solid, unique strategic content at the rate of 15 pages/mo I just cannot figure out where we've gone astray. Is there anything other than the thin/copied content that could be causing this? It wasn't hurting us before we grouped the events... What could possibly account for this trend? Help me, Moz Community, you're my only hope! Lindsay
Intermediate & Advanced SEO | | LindsayDayton0 -
How to solve outbound broken links? Those don't exist now?
There are many, many broken links on the website. What normal strategy to use for that? http://www.txacspecialist.com/air-conditioning-equipment-service-austin/american-standard/ It's an AC site, so all the links to AC vendors who have changed their product pages, all of those links are broken So for instance, the carrier 20xl doesn't exist anymore. Now they sell the carrier 45abp. We link carrier 20xl and now the page and AC model is not exist. So what I can do to solve the broken link issue?
Intermediate & Advanced SEO | | bondhoward0 -
Do 404s really 'lose' link juice?
It doesn't make sense to me that a 404 causes a loss in link juice, although that is what I've read. What if you have a page that is legitimate -- think of a merchant oriented page where you sell an item for a given merchant --, and then the merchant closes his doors. It makes little sense 5 years later to still have their merchant page so why would removing them from your site in any way hurt your site? I could redirect forever but that makes little sense. What makes sense to me is keeping the page for a while with an explanation and options for 'similar' products, and then eventually putting in a 404. I would think the eventual dropping out of the index actually REDUCES the overall link juice (ie less pages), so there is no harm in using a 404 in this way. It also is a way to avoid the site just getting bigger and bigger and having more and more 'bad' user experiences over time. Am I looking at it wrong? ps I've included this in 'link building' because it is related in a sense -- link 'paring'.
Intermediate & Advanced SEO | | friendoffood0 -
Site's disappearnce in web rankings
I'm currently doing some work on a website: http://www.abetterdriveway.com.au. Upon starting, I detected a lot of spammy links going to this website and sort to remove them before submitting a disavow report. A few months later, this site completely disappeared in the rankings, with all keywords suddenly not ranked. I realised that the test website (which was put up to view before the new site went live) was still up on another URL and Google was suddenly ranking that site instead. Hence, I ensured that test site was completely removed. 3 weeks later however, the site (www.abetterdriveway.com.au) still remains unranked for its keywords. Upon checking Web Master Tools, I cannot see anything that stands out. There is no manual action or crawling issues that I can detect. Would anyone know the reason for this persistent disappearance? Is it something I will just have to wait out until ranking results come back, or is there something I am missing? Help here would be much appreciated.
Intermediate & Advanced SEO | | Gavo0 -
Should I include www in url, or doesn't it matter?
Hello Mozzers, I was just wondering whether Google prefers www or non www URLs? Or doesn't it matter? Thanks in advance!
Intermediate & Advanced SEO | | McTaggart0 -
My warning report says I have too many on page links - 517! I can't find 50% of them but my q is about no follow
if we put 'no follow' on some of these links does that mean the search engines won't index the no follow pages even if those pages are linked to from elsewhere? no link juice will flow from the page with the (no follow) links on? Just trying to understand why my rankings have dropped so dramatically in the last 6 weeks or so since we redesigned the site, and it might be that now we have too many links on the homepage. This is the page http://www.suffolktouristguide.com/ All suggestions appreciated!
Intermediate & Advanced SEO | | SarahinSuffolk0