Any Ecommerce Content Marketing Training and Resources
-
Hi guys!
Was wondering if you can help me out finding training/courses/resources that you could recommend for content marketing for large retail ecommerce sites. Particularly interested in editing product and category pages though open minded for any of your support. Any suggestion is welcomed.
In advance I appreciate your time and help!
Best,
Finn
-
Thanks Takeshi. I strongly agree with creating a blog and resource center. The issue is that the priority now is to create those unique product and category descriptions (just for the record I am in South America) and the opportunity and priority is to secure first unique descriptions and later to move to other value added content/inbound alternatives.
Thats why I am looking for expertise/training in writing remarkable product and category descriptions.
Thanks!
Finn
-
you're going to want to build a Blog or Resource Center or some other hub for your content to live. - Agreed
-
Having worked on a number of ecommerce sites myself, I would say that if you want to do content marketing for an eccomerce site, you're going to want to build a Blog or Resource Center or some other hub for your content to live.
Sure, creating unique and informative product descriptions and category pages is important, but truly compelling content that you can actually promote to get links and social shares is probably not going to live on your product page, but on a separate section of your site.
-
Here are some resources and ideas:
http://moz.com/community/q/content-marketing-for-e-commerce-sites
http://www.getelastic.com/beyond-blogging-13-content-marketing-opportunities-for-ecommerce/
http://www.practicalecommerce.com/articles/4066-14-New-Ecommerce-Books-for-Summer-2013
also their blog should be a great resources: http://www.practicalecommerce.com/
Hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Change of content
Hello, When you do a major change of content on a page I know it takes time to start seeing some results in terms of ranking. Let's say I make a change today expecting to see the first results of that change 2 months from now. Let's say in a month I decide to add some content and make again some minor changes. Do I have to wait another 2 months starting on the date I made my 2 nd changes to see some results or will I see the results of the 1 change as originally planned 2 months after my major content change ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Tabbed Content Revisited
Hi-diddly-ho SEO gurus, quick question. I just saw this article and wanted to get thoughts from the people here. https://www.searchenginejournal.com/google-says-now-ok-put-content-behind-tabs/178020/ I am constantly at war with our UX guy on this subject because he believes, along with our CEO, that tabbed and accordion style information is better from THE UX standpoint. Less clutter on a page but with information still readily available. I am not here to argue that point but was wondering if you agree with the article posted here. I had to inform them their roll needed to be slowed until I could get something a little more concrete on the matter.
Intermediate & Advanced SEO | | spadedesign0 -
Content Internal Linking ?
Should we internally link new content to old content using anchor tags (keywords) related to pages from all new blogposts or should be keep rotating the blogposts like link from some blog posts & not from others. What ratio should we maintain. Right now i keep 2 links maximum from a 300 words posts or 3 in 500 words posts maximum. But linking from each new blog posts will be good?
Intermediate & Advanced SEO | | welcomecure0 -
Is legacy duplicate content an issue?
I am looking for some proof, or at least evidence to whether or not sites are being hurt by duplicate content. The situation is, that there were 4 content rich newspaper/magazine style sites that were basically just reskins of each other. [ a tactic used under a previous regime 😉 ] The least busy of the sites has since been discontinued & 301d to one of the others, but the traffic was so low on the discontinued site as to be lost in noise, so it is unclear if that was any benefit. Now for the last ~2 years all the sites have had unique content going up, but there are still the archives of articles that are on all 3 remaining sites, now I would like to know whether to redirect, remove or rewrite the content, but it is a big decision - the number of duplicate articles? 263,114 ! Is there a chance this is hurting one or more of the sites? Is there anyway to prove it, short of actually doing the work?
Intermediate & Advanced SEO | | Fammy0 -
Duplicate Content and Titles
Hi Mozzers, I saw a considerable amount of duplicate content and page titles on our clients website. We are just implementing a fix in the CMS to make sure that these are all fixed. What changes do you think I could see in terms of rankings?
Intermediate & Advanced SEO | | KarlBantleman0 -
Content Marketing: Should we build a separate website or built in site within the Website itself?
Hi Mozzers, Client: Big carpet cleaner player in the carpet cleaning industry Main Goal: Creating good content to Get more organic traffic to our main site Structure of the extra content: It will act like a blog but will be differentiated from the regular site by not selling anything but just creating good content. The look and design will be different from the client's site. SEO question: In terms of SEO, what would be the most beneficial for us to do, should we built in this new section/site outside or inside the client's site? I personally think that it should be separated from the main site because of the main reasons: A followed link to the main site Anchor texts implementation linking back to our service pages If we would to choose to build in this content, it would be highly beneficial for getting organic traffic within the main site but I am afraid this will not provide us any link juice since anchor texts won't be accounted the same since all of those would be located in the Nav bar of the main site. Can someone tell me what would be the best in terms of SEO? P.S: My boss doesn't agree with me and would rather go the second option (build in within the main site) that's why i am asking you guys what would be the most beneficial? Thank you Guys
Intermediate & Advanced SEO | | Ideas-Money-Art0 -
Is this duplicate content?
My client has several articles and pages that have 2 different URLs For example: /bc-blazes-construction-trail is the same article as: /article.cfm?intDocID=22572 I was not sure if this was duplicate content or not ... Or if I should be putting "/article.cfm" into the robots.txt file or not.. if anyone could help me out, that would be awesome! Thanks 🙂
Intermediate & Advanced SEO | | ATMOSMarketing560 -
Duplicate Content on Press Release?
Hi, We recently held a charity night in store. And had a few local celebs turn up etc... We created a press release to send out to various media outlets, within the press release were hyperlinks to our site and links on certain keywords to specific brands on our site. My question is, should we be sending a different press release to each outlet to stop the duplicate content thing, or is sending the same release out to everyone ok? We will be sending approx 20 of these out, some going online and some not. So far had one local paper website, a massive football website and a local magazine site. All pretty much same content and a few pics. Any help, hints or tips on how to go about this if I am going to be sending out to a load of other sites/blogs? Cheers
Intermediate & Advanced SEO | | YNWA0