How to Benefit from Author Rank if You Have Expert Interviews
-
We have several interviews with industry experts on our site. How do we get the benefits from Author Rank?
If I link to the interviewee's Google Plus profile, will Google recognize that they contributed to the site. Or do I need to get them to add our site to their contributor section on their Google Plus profile to receive any Author Rank benefits? (I know Author Rank is not believed to be affecting rankings yet).
Thanks!
-
That's a good point. The two-way street prevents people from faking the authorship of pages on your site. Thanks!
The only issue is whether the expert would want to say they are a contributor to our site if they only have contributed one page (the interview). It may help to suggest that it would give them more authority in their subject area from Google's point of view.
-
Some action is required on their part. Otherwise, you could potentially post your own content under someone else's name and benefit from (or destroy) their reputation.
There are two main ways to connect content with the author.
- Through email verification using their G+ profile and a name@domainofcontent.com.
- Adding the link to their G+ profile information.
However, the industry experts who you have content from should want to link to it! If they don't know about Google Authorship, they'd probably appreciate you telling them, so I'd make sure to ask them about it. Google support explains how to set up authorship here: https://support.google.com/webmasters/answer/2539557?hl=en&ref_topic=2371375
Best of luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
5 top things an eCommerce Site Can Do To Improve Rankings and Traffic
Hello, We are a niche eCommerce company with a limited budget but time on our hands to make changes and start projects. For our main keyword we rank 10th. It is a small to medium sized niche. Without knowing the details, I'm looking at the top 5 things I can do for Rankings and Traffic considering on-site, off-site, keeping in mind google updates. Also, what's the best or your favorite Ecommerce ranking/traffic articles? Thanks! Bob
Social Media | | BobGW1 -
Ranking without links but through Social Media popularity
Does anyone have an example of a web page that is ranking soley through social media popularity and does not have any inbound (website to website) links? I am creating a presentation on SEO and Social Media and it would be great to have an example. Thanks Carla
Social Media | | Carla_Dawson1 -
Is it wise for employees to be tied to a company's content with rel=author?
We're an e-commerce company that sells consumer goods. We are launching a blog that will have advice, tips, etc. on topics related to our industry. I'd like for us to implement rel=author on the content. If we rel=author the content to an employee, what are the possible repercussions if that employee leaves the company? I know the markup is pretty new and hasn't been widely implemented, but has anyone dealt with this?
Social Media | | CMC-SD0 -
Rel=author?? google auth?
Hi everyone, i need some help with this rel=author and google auth which has come into place. Some questions: 1., I write a blog on our e-commerce site, do i need rel=authort? 2., i write on other sites do i need rel=author If so is there an easy way to implement this, i know it links in with the Google+ profile but i am confussed as i keep seeing different ways to do it. I've also been told to do good auth, what is this? ive been given a piece of code to use in my site to auth it? is this worth it? Any help really appreciated 🙂
Social Media | | pauledwards0 -
Are links from Pinterest 'do follow'/do they have any SEO benefit?
Afternoon all, I know there is a question about Pinterest that was asked in February but I guess it was a fairly new beast then and people were still unsure about its use for marketing/SEO etc. I run an events business and on our Pinterest profile I tend to pin random stuff I find on the net, themes we are running (directly from our website) and other Pinterest users. I have received several 're-pins' and people are really starting to follow us now. What I am keen to know is whether or not having lots of followers/re-pins on Pinterest has the same effectiveness from an SEO perspective as having lots of Facebook/Twitter/Google+ followers and whether or not these re-pins are 'do follow' links or have any SEO benefit whatsoever? Many thanks Rob ps: Pinterest page is http://pinterest.com/eventa/ , if anyone has any tips on how to better utilize this then that would also be greatly appreciated 🙂
Social Media | | RobertHill0 -
Facebook likes, search rankings, acquisition speed. Concern?
SEOs know that a rapid uptick in link acquisition speed can trigger a red flag within google. Is the same true of a FB Like campaign? I'm not up to speed on whether Google is believed to use Facebook Likes in its ranking algo. Should we treat a FB Like acquisition campaign like we do linkbuilding -- namely, throttle it so that there isn't a huge spike in growth rate for a short period? Surely FB might have internal algos that devalue 'astroturf' likes, but the core concern of this client is whether SEARCH RANKINGS might suffer if the FB Likes grow too quickly. My gut says no, don't be concerned. What do you think?
Social Media | | mcglynn0 -
Sorry! I am not understanding how a Re Tweet helps with any lift in rankings.
Does anyone have an infographic to explain how social media increases any lift in the SERP's. I just am not grasping how if I re tweet a link that the search enegines see this and say "this must be important" let rank it higher.. Where is the Social Media Moz Guru?
Social Media | | SEObleu.com0 -
Is facebook and twitter always a good idea to promote a website and improve Google rankings?
I'm attempting to promote a fresh seafood market / restaurant here on the Sunshine Coast, Australia. I have not found a lot of examples of people using Twitter and Facebook to promote this type of business here. Is it hard to justify the time for return here? One benefit I thought for twitter is we could have tweets displayed on site giving us some dynamic content which would hopefully keep Google spider coming back more regularly is this correct? Is there any link building advantage to using these social media sites?
Social Media | | iSenseWebSolutions0