Universal Search vs Local Organic
-
Hi,
My web site has high rankings in universal SERP's. However, in my city organic search the competitors’ web sites that even don’t show up in universal Serp’s have higher rankings than mine. Not sure what I’m doing wrong.
Thanks for any insight.
-
Hi ZIhe, I'm a little over a year late, but in case you are still watching, I'm thinking you need more local keywords on page and in title's? If you are ranking for universal, but not local (organic), then that might be the issue?
Just a thought. Cheers!
~BB
-
Thanks for advice, but my question is about organic SERP's not local or combined listings.
-
Make sure your Google Places page is set up correctly and you are targeting the best keywords.
Get people to leave you reviews on your places page and create lots of local citations.
There is a few great tools that can help you do this...
https://www.whitespark.ca/local-citation-finder/
Hope this helps....
Matthew
-
Do the other sites have a physical address on their sites? Do you?
Do you have a google places listing?
Hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Search function rendering cached pages incorrectly
On a category page the products are listed via/in connection with the search function on the site. Page source and front-end match as they should. However when viewing a browser rendered version of a google cached page the URL for the product has changed from, as an example - https://www.example.com/products/some-product to https://www.example.com/search/products/some-product The source is a relative URL in the correct format, so therefore /search/ is added at browser rendering. The developer insists that this is ok as the query string in the Google cache page result URL is triggering the behaviour, confusing the search function - all locally. I can see this but just wanted feedback that internally Google will only ever see the true source or will it's internal rendering mechanism possibly trigger similar behaviour?
Intermediate & Advanced SEO | | MickEdwards1 -
How old is 404 data from Google Search Console?
I was wondering how old the 404 data from Google Search Console actually is? Does anyone know over what kind of timespan their site 404s data is compiled over? How long do the 404s tend to take to disappear from the Google Search Console, once they are fixed?
Intermediate & Advanced SEO | | McTaggart0 -
How to rank an ecommerce site for search terms starting with how where why
Hi guys, I just got a new SEO job for an e commerce store, the client is asking to rank the site for keywords like where to buy used phone, where to sell my used phone for for best rates and so, the question is how can i achieve that, can anyone help me with some concrete suggestion? Thanks in Advance,
Intermediate & Advanced SEO | | mkhurramali0 -
Google Search Console Crawl Errors?
We are using Google Search Console to monitor Crawl Errors. It seems Google is listing errors that are not actual errors. For instance, it shows this as "Not found": https://tapgoods.com/products/tapgoods__8_ft_plastic_tables_11_available So the page does not exist, but we cannot find any pages linking to it. It has a tab that shows Linked From, but if I look at the source of those pages, the link is not there. In this case, it is showing the front page (listed twice, both for http and https). Also, one of the pages it shows as linking to the non-existant page above is a non-existant page. We marked all the errors as fixed last week and then this week they came up again. 2/3 are the same pages we marked as fixed last week. Is this an issue with Google Search Console? Are we getting penalized for a non existant issue?
Intermediate & Advanced SEO | | TapGoods0 -
Consolidate Local sites to one larger site
I am a partner in a real estate company that operates in 10 different markets across the country. Each of these markets has it's own individual domain. My question is should we consolidate each of these markets into one domain that services all markets? What would we possibly gain or lose from an organic traffic standpoint? In some of our more established markets (Indianapolis, Las Vegas, Tampa, Orlando and Charlotte) our organic traffic accounts for 50-60% of our total traffic. In some of our newer markets (Denver, Phoenix, San Diego) it accounts for less than 15%. We do operate under two different brand names. EasyStreet Realty and Highgarden Real Estate. EasyStreet has been around since 2000 with most of our Highgarden sites only up for 6-24 months. Another question is we are considering converting all EasyStreet divisions to Highgarden. I am a little reluctant to do so, since most of our organic traffic is coming from our EasyStreet sites. Thoughts? You can find links to all our sites at www.easystreetrealty.com or www.highgarden.com Thank you in advance for your insight.
Intermediate & Advanced SEO | | EasyStreet0 -
Customer Experience vs Search Result Optimisation
Yes, I know customer experience is king, however, I have a dilema, my site has been live since June 2013 & we get good feedback on site design & easy to follow navigation, however, our rankings arent as good as they could be? For example, the following 2 pages share v similar URLs, but the pages do 2 different jobs & when you get to the site that is easy to see, but my largest Keyword "Over 50 Life Insurance" becomes difficult to target as google sees both pages and splits the results, so I think i must be losing ranking positions? http://www.over50choices.co.uk/Funeral-Planning/Over-50-Life-Insurance.aspx http://www.over50choices.co.uk/Funeral-Planning/Over-50-Life-Insurance/Compare-Over-50s-Life-Insurance.aspx The first page explains the product(s) and the 2nd is the Quote & Compare page, which generates the income. I am currently playing with meta tags, but as yet havent found the right combination! Originally the 2nd page meta tags were focussing on "compare over 50s life insurance" but google still sees "over 50 life insurance" in this phrase, so the results get split. I also had internal anchor text supporting this. What do you think is the best strategy for optimising both pages? Thanks Ash
Intermediate & Advanced SEO | | AshShep10 -
Rich Snippets not appearing in Search Results
Hi Everyone, Just a few questions on rich snippets please: We have now integrated microdata (data-vocabulary.org) on all our product pages like http://www.homeshop18.com/samsung-galaxy-tab-2-310-tablet/computer-peripherals/ipads-tablets/product:30409470/cid:8937/ which I have tested on the rich snippets testing tool which Google provides and all is working fine and is rendering properly in the tool but it is not coming in search results in google. Are we doing everything right or is there any issue in our implementation? How long does it take usually for rich snippets to appear in google organic search results?
Intermediate & Advanced SEO | | h1seo0 -
Ranking locally without local keywords in title?
I have a website that targets national keywords. I would like to be able to rank locally for these keywords as well without having the city in the title. What is the best strategy for this?
Intermediate & Advanced SEO | | cprodigy290