Traffic Down - May Need Outside Help
-
Hi Moz Community -
Our website (www.motivators.com) experienced a small traffic drop in mid-March. This was followed by a steady decline in traffic through May, June and July. Please note that a site redesign went live on April 4th.
Starting in mid-July, we began implementing aggressive site improvements (mostly based upon site speed), but our traffic is still down.
Can anyone recommend a service or company that can look at our site and determine the root cause / more strategies for improvement?
Thanks for your suggestions!
-
If you look at the Moz On Page Report that I linked to above, it'll give you specific instructions on other fixes you can do to optimize your page. Follow those guidelines on all of your pages, and you should do well.
-
Thanks, Lisa. Your alt tag comments make sense. We're going to make these changes site-wide.
-
Thanks, Jesse. We're looking into getting this non-www 301 issue addressed.
-
Thanks! We've looked into these companies and will be contacting a few.
-
I noticed several things at a glance, primarily using moz's Google Chrome tool on this page: http://www.motivators.com/Promotional-BacktoSchool-Products-98.html
If your keyword phrase on this page is "back to school promotional products", You're on your way to being well-optimized for that phrase, but you'd want to add the phrase in your body copy, emphasizing it somewhere, and include the phrase in one or more of your image alt tags. However, that term is not searched very often using Google's AdWords Keyword Planner Tool. Continuing on... you could remove the "quick view" alt tags, as they are not doing anyone any good... Quick view of what? If a blind person (or a person with displaying images turned off) were trying to view (hear) the webpage, every link would say the same thing, therefore they won't know which to click on. The image alt tag is there for this purpose.
It also looks like you didn't put an alt tag on your product display images. Definitely a missed opportunity there. You used the product ID as the title, but no alt tag.
I'd be happy to help you optimize your site, but hopefully this will get you going.
-
start with redirecting your non-www to the www version. get a 301 in place asap. i looked at this, saw it, and stopped checking. this is the first thing to do but i'm sure there are plenty more...
edit: although you do have a canonical tag so that's good. still it will help to do as i suggest as canonical does not guide incoming links only keeps you from getting panda penalties and guides Google to index the proper version of the duplicated content.
-
List of recommended companies below from Moz.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do I need Yoast SEO video for YouTube videos?
I have been following advice for improving the SEO of my YouTube videos, for instance by having the keyword early in the title and description. Do I then need a plugin like Yoast Video SEO for my website where the videos are embedded to increase the chance of showing the videos for that keyword?
On-Page Optimization | | AudunBK0 -
So I know my website needs work, how do I go about fixing it now and improve my ranks?
I thought at first it was going to be as simple as adding a few keywords here or there. But apparently not. I see where I messed up in the errors, warnings, and notices. How do I go about fixing them?
On-Page Optimization | | taychatha0 -
Page Analysis - Helping Product Pages Outrank Search Results Pages
Hi! We have a lot of our search results pages that have been indexed and outrank our product pages and in some instance the actual product pages barely show up at all. Here is an example query that includes our brand name: http://goo.gl/cgB6W So, we have loads of actual product pages, video pages, etc that should be showing up here, but are not and this is just one example. Unfortunately, there are a LOT of these Search Results pages out there and utlimately we would love to de-index them altogether, but it's going to have to be carefully done. So, was wondering if anyone would want to check out one of our product pages and give any feedback as to what we could change to possibly improve rank or to make them more search friendly or hopefully to help them rise above these indexed search results pages? Here is an example product page: http://goo.gl/2R4IT Thanks!! Craig
On-Page Optimization | | TheCraig0 -
Google cache tool help
This link is for the Ebay Google cache - http://webcache.googleusercontent.com/search?q=cache:www.ebay.com&strip=1 I wanted to do the same for my homepage so I switched out the urls and it worked. When I try to get a different link in there such as mysite.com/category it wont work. I know my pages are indexed. Any ideas why it wont work for other pages?
On-Page Optimization | | EcommerceSite0 -
How can i make my sub-domain bring in more traffic?
we have a social networking site that has user-generated content and users have to log in before they can access the platform. We are in the process of creating indexable pages that google bots can pick up. These pages will sit in front of the log in pages and will be open for guest access. Can you advise on the best way of optimising these pages for higher ranking and traffic.
On-Page Optimization | | seoworx1230 -
Too Many On-Page Links, Can You HELP???
This is the best architecture I found to help my visitors find there furnace filter size. Does it hurt my SEO? Index page has, 210 links and most other pages has, 190 links. Thank you, BigBlaze
On-Page Optimization | | BigBlaze2050 -
Does Archive pages help in indexation of the site?
Hello, we have an argue internally regarding if we should keep the archive pages on a news site or not. Pro Archive pages help indexation of the news. although not all of us are sure about this. Con archive pages receive from none to little traffic archive pages are source of duplicate content, duplicate titles - which we can manage some how but does it worth? What is your opinion on this topic, should we keep it or not? thanks, Irina
On-Page Optimization | | InformMedia0