Traffic Down - May Need Outside Help
-
Hi Moz Community -
Our website (www.motivators.com) experienced a small traffic drop in mid-March. This was followed by a steady decline in traffic through May, June and July. Please note that a site redesign went live on April 4th.
Starting in mid-July, we began implementing aggressive site improvements (mostly based upon site speed), but our traffic is still down.
Can anyone recommend a service or company that can look at our site and determine the root cause / more strategies for improvement?
Thanks for your suggestions!
-
If you look at the Moz On Page Report that I linked to above, it'll give you specific instructions on other fixes you can do to optimize your page. Follow those guidelines on all of your pages, and you should do well.
-
Thanks, Lisa. Your alt tag comments make sense. We're going to make these changes site-wide.
-
Thanks, Jesse. We're looking into getting this non-www 301 issue addressed.
-
Thanks! We've looked into these companies and will be contacting a few.
-
I noticed several things at a glance, primarily using moz's Google Chrome tool on this page: http://www.motivators.com/Promotional-BacktoSchool-Products-98.html
If your keyword phrase on this page is "back to school promotional products", You're on your way to being well-optimized for that phrase, but you'd want to add the phrase in your body copy, emphasizing it somewhere, and include the phrase in one or more of your image alt tags. However, that term is not searched very often using Google's AdWords Keyword Planner Tool. Continuing on... you could remove the "quick view" alt tags, as they are not doing anyone any good... Quick view of what? If a blind person (or a person with displaying images turned off) were trying to view (hear) the webpage, every link would say the same thing, therefore they won't know which to click on. The image alt tag is there for this purpose.
It also looks like you didn't put an alt tag on your product display images. Definitely a missed opportunity there. You used the product ID as the title, but no alt tag.
I'd be happy to help you optimize your site, but hopefully this will get you going.
-
start with redirecting your non-www to the www version. get a 301 in place asap. i looked at this, saw it, and stopped checking. this is the first thing to do but i'm sure there are plenty more...
edit: although you do have a canonical tag so that's good. still it will help to do as i suggest as canonical does not guide incoming links only keeps you from getting panda penalties and guides Google to index the proper version of the duplicated content.
-
List of recommended companies below from Moz.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will adding canonical affect traffic to the non canonical page?
We have three URLs that have the same content but all three are getting traffic.
On-Page Optimization | | NanditaKraman1 -
How do I hide comment reply's from google? Do I need to?
Reason for asking is Moz reports them as URL too long. Should these even be indexed by google if not, how do I hide them? Example URL : https://www.tansleyphotography.co.uk/farnham-castle-wedding-claire-chris/?reply-to=1876 This really doesn't need indexing, as it's just a comment on a blog post. Does it matter?
On-Page Optimization | | paultansley1 -
Need Some Quality Vs. Quantity SEO Advice
We have a gallery here with our main categories of patches. https://www.stadriemblems.com/gallery/ If you click on one, say Fire Patches, you'll be taken to a page of just fire patches. https://www.stadriemblems.com/fire-patches/ But here's the kicker: If you notice of the fire patch page, there are also sub-categories to that. So if you click on say, Fire Rescue, you get taken one level deeper. https://www.stadriemblems.com/fire-patches/fire-rescue-patches/ I'm redoing this entire site (a project over five years overdue), and I'm wondering if it's really worth it to keep these three-level deep sub pages. I originally created them with long tail SEO in mind, making us be the only ones who come up when people search for very specific patches. But it's a big undertaking to redo all of them, and are they really adding any value?
On-Page Optimization | | UnderRugSwept0 -
Would adding noindex help?
I had completely forgotten that I have about 20 pages of content on my site that is an exact duplicate of other sites (i.e. obtained from PLR site). I really do not want to delete these pages as they do get a lot of visitors (or did before last algo updates). These visitors are not from organic search but have navigated to the pages from within my site. Question is should I a) add noindex to these pages and then ask google to remove them from index or b) try to rewrite them Many Thanks Simon
On-Page Optimization | | spes1230 -
How far back do you need to optimize your blog posts?
We are going through a clients blog history as they are entering a redesign phase for the blogs. We are trying to determine how far back we need to optimize past blog posts so that they can be found easier on search engines. Is it better to optimize the past years? 2 years? 6 months? only the top posts? Does anyone have any suggestions?
On-Page Optimization | | Scratch_MM0 -
Advice needed form seo point of view
We have a client whose website is http://www.indigenaskincare.com/ There are frames in the site and will they hurm seo efforts. Also, what metrics are missing so that we can give advice to the client.
On-Page Optimization | | seoug_20050 -
Can embedding videos from other sites help SEO?
I work for an eCommerce site and many of the vendors we get our products from have videos our their site that explain how the products work and the different features of them, ect. We really have done nothing with video marketing, and would like to create some of our own unique videos, but this will be impossible for the vast majority of the products on our site. We know from a content standpoint embedding videos from our vendors to our product pages will be beneficial, but at the same time it shows our competitors and other site visitors where we are getting our products from which we would rather not do. How will this effect us from an SEO standpoint though? Will it help us to have new content, even though it is embedded from another site? Or will it hurt us because it is not unique? Or will it have no effect at all? Thanks for you help!
On-Page Optimization | | ClaytonKendall0 -
Website review needed
Hello, We need advice about seo for website http://www.oluadeonline.com/ The keywords provided are - Make Money Online, Online Services, Work At Home, Online Money, Online Business, Online Work Its seems impossible to rank the site for these keywords as there is too much competition
On-Page Optimization | | seoug_20050