4 Weeks In - Need to Develop my SEO Strategy
-
Hello All,
1st post \ interaction on Moz!
I'm now half way through my 4th week in an 'Online Marketing' role for an established travel operator \ agent in the UK and I now want to really start working on my SEO (and linkbuilding) strategy.
I'm using Moz for most things and I have highlighted (via crawl diagnostics) lots of warnings & errors (15,000 pages crawled, 12,000 errors and 26,000 warnings!) which I will be addressing with the web design company next week...
We engage (but not as much as we should) in Social Media and I have an excellent content writer who can write unique, interesting and informative content about our niche - which is quite large!
I am obviously keen to focus my SEO efforts on the content and I have created accounts on Web 2.0 (Squidoo, Hubpages, Blogger etc), Social Bookmarking (Stumbleupon, Digg, Reddit etc) and I have started to engage with other webmasters within the industry in the hope I can submit one or two 'guest posts.
Adding to that we have an excellent blog that 'sits off' our site and already has some great content on!
I am also looking at other content ideas such as; lists, infographics, quizzes, surveys etc
So my question is; do I continue with the 'content strategy' and if so, should i continue with the platforms I am currently using (as above)?
I don't think that I'm a million miles away but any advice would be greatly appreciated!
Andy
-
Hi Andy,
First thing fix all of those errors and as many warnings as you can. Those typically are affecting your ranking, as well as your user experience, so those should be worked on before anything social or content related - in my opinion.
Also, my suggestion would be to think big, but start small. It sounds like you have a lot of great ideas for going forward with the website, but I would recommend that you focus your efforts in one area and master it... I mean really knock it out of the park. For instance, if you have Facebook, Twitter, and LinkedIn, instead of engaging half-a$$ed (which I'm not saying you are, I am just saying that managing 3 social media accounts can be WICKED challenging to do right in addition to everything else you are taking on), really focus on one - whichever is bringing you the most traffic or engagement and really dominate in that area.
If you are a one-man-team trying to accomplish all of this, you may be spreading yourself thin in trying to tackle all of these different areas, that's why I suggest going after one area and once it is really rocking and it only needs a bit of maintenance, move onto the next - I fell you'll see a bigger return going this route. But, if you have a whole team pushing the website, I think you are going in the right direction.
Good luck.
Mike
-
Hi Andy,
adding to Jarno you could bring in your blog if your blog is off site the offsite blog is getting any benefit you may be receive for it. Bring it onto your site and it can help if people link to you etc. Obviously it's good to use the likes of Squidoo to connect with a community etc. just don't put too much energy into it, remembering again any links to it go to the main site and only a small amount of the juice comes to you.
It defiantly sounds like your on a good path, if you can connect to your niche / community the rest becomes easy.
Best of luck to you.
-
Andy,
i really do feel you're in the right track. Social Media is important (Twitter, Facebook and Google+) and whith that content strategy that you are using you are definatly on the right track. Should be doing fine. As soon as you cleared up the errors and warnings you should see some progression in your rankings. Document everything you do, is my advice. Never let a costumer doubt you without having proof of action.
regards
Jarno
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
چگونه سایت رو سریع seo کنیم
سؤال خود را با جزئیات شرح دهید. هرچه اطلاعات بیشتری کسب کنید ، بهتر! این کمک می کند تا زمینه ای برای یک پاسخ عالی ارائه شود.چگونه سایت رو سریع seo کنیم
Social Media | | amir24220 -
What is a good amount of social shares per week / day?
As the title says. What is your idea of a good amount of social shares to be given per day or week or month for a website?
Social Media | | Zoolander1 -
What about Google + and SEO has this effect on your organic results?
Can somebody give me an answer on this question? And when so what to do? With your Google + account? And what about Google + and the future of SEO within the organic search results in Google ? Hope to get some answers???
Social Media | | SearchOptimization
Thank you in advance 🙂0 -
How Can I do SEO for a Escorts Website?
So here comes the hard part of working with SEO.... I've been doing SEO for a quite long time now and as far as I concern, it has been working and that's why I can tell people I'm a SEO Manager! It was all good until 3/4 months ago when I got this client that wanted me to do SEO for his Escort Agency. I've analysed his website and came across some structure error, poor linking and so on... I've started by reformulating his website, re-structuring his urls, keeping good pages and throwing alway the poor content ones, requested some website owners to remove links to that website and so on.... All good and sorted, but when it came to do the off-page optimisation it became a nightmare! It's pretty easy to get links for a clothing website or any other (not "obscure") kind of websites, but no serious and authority websites would link to an escort agency; It's also very easy to create something funny and nice and post it on a page of your website to get people sharing and liking on facebook, but again very hard to get people to share and like things posted by an escort agency... You can't really advertise on escorts directories and use keywords on the ad because godfather google would penalize you.... I really don't know what to do anymore, so I will list some questions and if guys SEO experts could help me out, I would be so grateful!!! How can I get people linking to the website without paying for it? How can I get good authority links to this kind of website? How can I advertise on paid directories without being penalised by google? How can i get shares and likes on social network websites? The website has about 3000 pages, been online since 2010, have at least 3 lengthy articles posted a day! Please guys help me out with this case that is making me loose my nights of sleep... If you guys need the website address and the targeted keyword I can PM you (I dont know if the forum allows me to post it here) Thank You so much for the help in advance....
Social Media | | douglasapuc6 -
Facebook 'SEO', Likes and Fans
I spent a bit of time this morning combing Google looking for some documentation on SEO for Facebook, specifically the value of 'likes', when liking one's status, how that effects the visibility of a given post and basically the criteria for creating whatever they deem a post to have gone 'viral'. I'm convinced there has to be some answers for my first two questions... ....somewhere. Likewise, I can appreciate if there's nothing available to answer my third question pertaining to 'viral criteria'. Nevertheless, if anyone has any resources/documentation that could provide me some insight into how FB interprets 'likes', how an increased number of 'likes' may lead to greater visibility and (more or less) the mechanics of how this interacts with the entire Facebook structure, I would greatly appreciate it. Thanks for reading, I look forward to the responses!
Social Media | | NiallSmith0 -
An interesting way to deal with comment spam? (just 4 fun)
About two weeks back I set up a new website called www.gamsatsamplequestions.co.uk. It's a blog where, once a day, I post a set of verbal comprehension-style questions to help students prepare for the GAMSAT (the graduate entry to medicine exam used by universities in UK, Ireland and Australia.) Along with rising traffic, I've recently started to receive spam comments. Before going ahead and activating Akismet or some other spam-blocking app I thought I might have a bit of fun with them.. I took my favourite spam comment (one allegedly about SEO) and wrote up some questions to turn it into a sample GAMSAT reading comprehension It's not the most efficient way of moderating spam comments, and my not-so-subtle bitter rantings are unlikely to deter any future spammers, but I nonetheless had a little bit of fun doing it.. So, my question is, has anybody else experimented with interesting or unique ways of dealing with comment spam? E.g. created a directory of all the people who spam commented you / donated their email addresses to hordes of email marketers / replied with a kindly worded email expressing concern for their well being.. Has anyone stumbled upon anything more fun/efficient than the akismet-style plugins?
Social Media | | Devin_Anderson0 -
Whats the SEO value of getting Likes to your brand's Facebook Page (not your site's URLs being Liked)?
UPDATED: I meant to say SEO VALUE, not just business value Lets say I have a site - www.company.com, and I set up a Facebook Page - www.facebook.com/company. I understand the SEO value of having the domain www.company.com "Liked", using the FB Like button on my homepage lets say, or the same goes for individual pages - www.company.com/page. My question is rather about having my Facebook Page - Facebook.com/company "Liked". Are those likes counted by the engines as a strong signal that www.company.com should rank well? Or only that the Facebook Page - Facebook.com/company should rank well in searches for that company?
Social Media | | Jeff.Gold-315371 -
Newspaper SEO: How to go about link building for news websites
Newspaper SEO is tricky business, primarily because of the way you deal with Keywords. So far, I have been unable to find a comprehensive guide to newspaper SEO via SEOmoz, although I'm a big fan and this website has actually made my career! So, my question is, how do you go about building links for newspaper websites, what keywords should you use and what link building strategies would work?
Social Media | | Netpace0