Rankings and keywords
-
I have a site www.firewall-cs.com that I have been working on for 4 months. The first 2 months the keywords were going up and then...dropped like a rock! We didn't build the website, but it is a Wordpress site so I can make some changes.
For the keywords that have "IT" in them, we haven't been able to recover. It's like Google isn't even reading the home page. The home page slider has the H1 in it and has 3. I have told this to the client. Plus there isn't a lot of content on the page. Is the H1 issue enough for the word "IT Support Orlando" to not rank?
Any suggestions would help!
Thank you.
-
Hi There
This can be common with new sites. Google will test out it's rankings in the beginning to see how users respond etc - and then it may "settle" to a more normal ranking.
These small adjustments to on-page things like H1s (which is not a strong signal) etc are probably going to make very small differences. I would recommend looking at other factors such as back links, domain authority, local citations etc.
You can use the Moz Keyword Difficulty tool to gather lots of metrics around why certain sites rank where they do, and where you stand compared to those that are ranking.
Take a look though these link building strategies as well as GetListed for some help on the links and citations.
Hope that helps!
-Dan
-
I just looked and I don't see it used that often, what tool are you using?
-
IT has been used 23 times on the home page. You can try reducing the usage and see if that makes a difference.
-
Do you see over optimization or are you just saying that as a general rule?
-
Hi Kollin,
Watch out for overoptimization of keyphrases on the site.Use the on page grader tool by Moz to see how you can improve the keyword strength on the site. Analyze the top 10 competitiors using on page grader and OSE to see what is making them rank at the top.
Cheers,
SEO5
-
It's probably the same issue everyone is experiencing - check out the MozCast for 8/20. It went up to 103 degrees suggesting a major shift with Google, though Google has not confirmed.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Ranking Fluctuations
Hi Guys I am currently working on a website where one of the keyword targets is fluctuating. The keyword is fluctuating between page 2 and page 5. What makes this strange is that we are not experiencing the issue with any other keyword targets. They are all ranking fine. It is only 1 keyword. The keyword target happens to be the main homepage keyword target - not sure if this makes a difference? The homepage targets 2 keyword e.g. Business Offices & Accessories. The homepage ranks perfectly fine for e.g. Business Accessories but is fluctuating for e.g. Business Offices! Very strange. What makes it even stranger - the keyword variations of the fluctuating keyword e.g. office for business - these variations are all fine and not fluctuating. Its only 1 keyword. If anyone has any ideas or feedback that would be great! Thanks, Duncan
Intermediate & Advanced SEO | | CayenneRed890 -
Keyword Stuffing because of the product names
Hi Moz community, Since I have many products in most of my pages which have the targeted keyword in the product name I get the "Keyword Stuffing" error. Is it really considered as "Keyword Stuffing" by Google? In addition to the products, I have some texts containing the targeted keyword for the page and this makes the number of keywords used in a page even higher. Thank you for your answers.
Intermediate & Advanced SEO | | onurcan-ikiz0 -
Confused with rankings for keywords that are not on the actual page?
Hey Guys, So I went to search a keyword, my competitor came up, when I looked for that keyword on their page i didn't see it at all, and the page is content thin, how is it they are ranking for the keyword at all? Bit confused at how this works. So having the keyword in your content is not necessary a ranking factor? Please advise and sorry if this question is really amateur, I'm sure based on this search there is more to it then that.... could you other ranking factors as to why they rank for a keyword that is not in their content? Does the whole exact keyword have to be in the content to rank? Thanks all
Intermediate & Advanced SEO | | edward-may0 -
Why isnt this site ranking?
I just took over for a site and noticed they have no presence for any keywords...not even low ranks. Their backlink profile is not the best, but webmaster tools says they have no manual actions. vonderhaar.com Thoughts on the matter?
Intermediate & Advanced SEO | | Atomicx0 -
Branded Links : But not got any ranking..
Hi there. I'm SEO expert myself. I am building quality and authority backlinks with branded anchor text. My website has now over 1.5k backlinks with branded anchor text and generic keywords. But my website still not showing in SERPS with my targeted niche or anchor text. Do i need to build backlinks with exact match anchor text if yes then how much? Thanks in advance.
Intermediate & Advanced SEO | | globalitsoft0 -
Create different pages with keyword variations VS. Add keyword variations in 1 page
For searches involving keywords like "lessons", "courses", "classes" I see frequently pages in the top rankings which do not contain the search term in the title tag, despite these terms being quite competitive. It seems that when searching for "classes", google detects that pages about "courses" may be just as relevant. What do you recommend? option 1: creating 10 pages optimized on 10 different keyword variations, each with a significant part of unique content or option 2: one page and dropping throughout the page 10 keyword variations in body and headlines Given that keywords are all synonyms and website has already high domain authority in the niche. thanks
Intermediate & Advanced SEO | | lcourse0 -
GOOGLE Rankings
We built a site for one of our clients about 3 years ago and added Meta tags to each page of the site. But when you do a google search on the keywords the site still does not come up. I thought it would be spidered into the system by now. Web Site - www.specialtysealgroup.com Let me know what we can do to improve our GOOGLE rankings.
Intermediate & Advanced SEO | | thine1230 -
What is the systematic what of doing keyword research?
What is the systematic what of doing keyword research? I have been optimizing some sites, keeping in mind the completion and relevance. But still I am not happy with the keywords selected. Can you tell me the international Standard why of selecting keywords for any site? A systematic way, which will work for any kind of website. Please give me some list of free tools also which I can use for it. Thanks
Intermediate & Advanced SEO | | ShashankGupta0