Is GKP giving accurate Broad vs. Exact results?
-
I'm using the Google Keyword Planner, trying to get an idea of search volume, and I'm finding that if I check "Ad Keywords As > Broad Match", I get EXACTLY the same numbers as I do if I select "Ad Keywords As > Exact Match". I even exported the spreadsheets, and put them side by side, and the only difference between them is that one has "Keyword Type > Exact" all the way down the column, while the other has "Keyword Type > Broad". How can those numbers be the same?! Anyone else seeing this, or am I doing something incorrectly?! Thanks for your input!!
-
Hi Scott,
It is my understanding that search volume within the Keyword Planner Tool is given by exact match only. However, in the planner tool, the performance projections are given for each different match type.
Hope this helps,
Chris Wilson
-
Scott,
Frustration is something we all experience when dealing with a new software or an update. Keyword Planner is no different and we are still reading and trying to learn the ins and outs much like we were accustomed to with Keyword Tool. From what we know as Dan points out, Exact Match is the only data they show (checking the other options makes no difference).
We found this article which noted this a couple weeks ago http://www.ecommercefuel.com/google-keyword-planner-tool/.
Hope this helps as it is more useful for us SEO's now knowing only Exact is provided to us for presenting to clients or for our own records and intent to target.
Patrick
-
As far as im aware only Exact match now available
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
MOZ KD is not showing results
Hey, moz kd is not showing correct result. i searched the keyword best for apartment one time the kd was 44 and again i searched and the kd was 24. which one is the correct kd?
Keyword Research | | Ijiubu7680 -
Does Exact Match Domain really works?
Hey!
Keyword Research | | ayofztk
I heard that exact match domain is helpful in ranking over popular keywords. I have two websites Tech Crunch SmallSEOTools My question is, will it be helpful to rank over Tech Crunch and SmallSEOTools, respectively?0 -
Problem hide and appear in google results
hello friends I have a problem in a special keyword like "Travel tour" my web site in this keyword some times ranking #1 in google results and some times ranking #40 ! now special page of this keyword forgot in google results and when i search this keyword google showing me my home page! another keyword of my website doesn't have this problem.
Keyword Research | | Iran.Dehkadeh0 -
Google changes my title in search results randomly, any idea why?
hi all, i recently noticed google changing the title tag of one of my pages in search results for certain keywords... I've done a bit of a search and see its not uncommon, however from what i can tell they usually change the title if it is too long, or they seem to change the branding location etc... In my case they are litterally adding key words to it... Example - See Image 1 - This is my main keyword - the title displays correctly See Image 2 - Another keyword - see how google has added "irrelevant" keywords to the title Any ideas why this happens? fr0PIK7.jpg sv6zWOu.jpg
Keyword Research | | isntworkdull0 -
Guidelines to Give to My Copywriter
Hi, I have employed a copywriter to write copy for client's new site and I need to make sure that I'm going to get SEO friendly copy. The client is a high end builder. I have a couple of questions... 1. At the moment, she is intending to keep the copy really brief for humans as the intention is just to get people to call up and book an introductory appointment and she believes that potential clients won't want to read a lot of text - just enough to get them to call. She is currently suggesting only 100 words per page (including the home page) but this seems really low to me - is this going to harm search rankings? What's the minimum number of words per page that I should ask for? 2. Doing keyword research using the Google keyword tool shows that the most popular keywords are for things like 'builders manchester' (i.e. service in plural followed by location). However, these phrases are quite difficult to write for. She wants to leave these phrases to be photo captions and then use much easier phrases such as 'builders in manchester' in the rest of the copy. She says that Google ingnores small words like 'in' so 'builders in manchester' will actually count as 'builders manchester'. Is this true? For the location I am targeting, the equivalent of 'builders in manchester' gets many less searches than 'builders manchester' according to Google's keyword tool set to exact match. Are the recent Panda/Penguin updates likely to have changed the answers to the above questions (especially question 1)? Thanks in advance for your help 🙂
Keyword Research | | StrayCat0 -
Broad Match and Exact Match
Using the keyword tool Ive noticed theres Exact match and Broad Match , Exact match is always way less . Is exact match only when a person puts the keyword in quotes? or is that the number of times when a person puts in the exact keyword. ? I see that google adwords only puts the broadmatch.
Keyword Research | | globalcampus0 -
What do broad match keywords represent?
Exact match is perfectly easy for me to get my head around - broad match, not so much! Take the phrase, "removing blueberry stains." Is the broad match data for this that I'm seeing in the Google keyword tool for searches that involve any of these particular words, in any phrase, in any order - just so long as they're all there? Any help with this concept would be much appreciated.
Keyword Research | | ZakGottlieb710 -
Logging out of Google vs. &PWS=0 ?
I typically append &pws=0 to my Google queries when I'm gathering results to share with a client. I recently sat in on another digital marketing firms presentation to the client, and they made a big deal about how their search engineers had conducted all the searched by "painstaking logging out of google, using a fresh browser, etc..." In my mind I was thinking that it was either a search engineer wasting time, or some hyperbole to impress the client. But I didn't really know for sure. Is &pws=0 actually equivellent to using a completely annonymous browser. For fun, I ran some queries under incognito on chrome running off a thumbdrive, and compared them to &PWS=0 results from my everday browswer while logged into google. I couldn't see any difference, but in my quick informal test, I also didn't find any difference between a personal SERP and a &PWS=0 SERP, so maybe I just didn't try the right query. Any thoughts?
Keyword Research | | crvw0