Is it better to link back to the root domain, or the specific page you're optimizing for?
-
I'm working on a project our site - building links for iPhone Repair.
For the term "iphone repair miami" - is it more ideal to link to the root domain (xxx.com) or to the subpage that is about iPhone Repair (xxx.com/iphone-repair)?
I would imagine the latter - but obviously that page has less authority than the root.
Thanks!
-
In my opinion this would depend on whether or not your going after this as your primary keyword. I co-own a site that sells custom t-shirts. The phrase "custom t-shirts" has always driven the most volume and conversion so we optimize our homepage for it. If your website is a camera shop and you are launching into iPhone repair or something like that I would be more inclined to link it down to the subpage. So in my opinion if this is one of the top 2 or 3 keywords you are targeting I would go root domain. If it is something less than that I would break it down to the subdomain where you can add better supporting content.
-
Hi There,
I'm not an expert in SEO yet, so please don't shoot me if I'm wrong. Unless you have a 1 page website or your home page is mainly concentrated on "iphone repair" then it is better to link to a page like www.mysite.com/iphone-repair
In google search results a URL is displayed, and I believe that people often times notice that and would prefer to click on something that would take them directly to the page that seems like what they're looking for instead of a homepage.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can i build back link for competitor website
please tell me how can i build back link for competitor back link how can i check competitor back link
Link Building | | Vikran0 -
What is the importance of root domains linking to your website in Google's rankings? I notice our competition has a much higher number on keywords I'm analyzing. Thank you!
I've noticed our competition has a much higher number of "root domains" linking to their page than we do. Is this simply a result of more websites linking to them? How long does it normally take to build up these numbers/rankings? (I'm assuming it's a concerted effort, which I'll be researching.) Thank you!
Link Building | | mjfinet0 -
Link Building/ Off page strategy. Do we have already have a 'hook' or should we create more specific content.
Hi Guys. As part of our link building campaign I've been creating a database of people who might link to our site. We're a diary company. So I’ve been focusing on people interested in stationary, paper, pens, etc who also blog. We have a unique product at TOAD diaries, it's essentially an online tool that allows you to design your own diary. You can choose size, colour, duration, etc and also personalise the cover. So the product (we think) is very compelling and interesting. First of it’s kind. Check it out here: http://www.toaddiaries.co.uk/designer/diary/a5/everyday-diary-week-across-2-pages/coil-bound/toad-plum/12/1/8/2014 So.... question. Do you think that the site itself would considered 'good content'? i.e) It's already a very interesting idea that's worth linking to. Or Would it be better to create a high quality engaging blog (with info-graphics etc) that really speaks to that community of people? Say, about our love of the humble paper diary, and why it's still useful. Then use that blog content to try get links? You thoughts would be really appreciated. Thanks in advance. Isaac.
Link Building | | isaac6630 -
Thoughts on creating a resource/recommend links page in order to attain links?
Hey guys, Just wondering, how does Google view reciprocal link building nowadays? I've heard in the past that it's something that Google isn't particularly keen on. However, more recently, I've also read that - as long as the links are decent (and in moderation) - link exchanging is by no means a bad thing. The reason I ask is that I'm thinking of creating a "resource/recommended links page" for a client of mine. Because of their industry, it's really apparent that attaining links is often only possible if there is the opportunity of a reciprocal link in return. Therefore, I'd need to have a resource/recommend links page of my own. Is this something I should go ahead with to make it much easier to attain links? Or should I try to avoid reciprocal links and attempt to pinpoint one-way linking opportunities - even if they're thin on the ground? Any help much as appreciated as always. Cheers.
Link Building | | Webrevolve0 -
How to identify page authority and authority link to it?
Please help me to identify if joining ASTA - American Society of
Link Building | | NadiaFL
Travel Agents will be beneficial to me. One of the benefits ASTA offers link from their site with logo. http://www.asta.org/ How I can identify if this link is authorative? Thank you!0 -
How useful/ damaging is it to have links repeated on every page ?
Our site is dynamic in nature we have tens of thousands of indexed pages with numerous individual brands pages - all of the brand pages are equally important. We are trying to distribute link juice to those pages as much as possible - so my question is --- Is it smart and or useful or perhaps damaging or spammy to have a space on the bottom of each page throughout our site with links to each and every single brand page ? is this practice considered as duplicate content etc ?
Link Building | | AJMKristi0 -
Contest Page Generating Links
My company is in the middle of a big contest that is generating thousands of backlinks pointing to the contest page on our domain. How do you suggest best using this authority we're building up with these backlinks to spread it to the pages we'd like to rank for, especially after the contest is over and we take down the page?
Link Building | | Hakkasan0 -
External links--Does it matter which page they go to?
I'll be doing some linkbuilding in which I will be asking manufacturers of the products we sell to link back to our site. My thought was to have a single page for our "Valued Suppliers" with a badge that I would give them the embed code for. If the URL goes to a "Valued Supplier" page on our site where there are multiple manufacturers, will this help my entire site or only the page that's being linked to? Thanks in advance!
Link Building | | AC_Pro0