Brackets vs Encoded URLs: The "Same" in Google's eyes, or dup content?
-
Hello,
This is the first time I've asked a question here, but I would really appreciate the advice of the community - thank you, thank you! Scenario: Internal linking is pointing to two different versions of a URL, one with brackets [] and the other version with the brackets encoded as %5B%5D
Version 1: http://www.site.com/test?hello**[]=all&howdy[]=all&ciao[]=all
Version 2: http://www.site.com/test?hello%5B%5D**=all&howdy**%5B%5D**=all&ciao**%5B%5D**=allQuestion: Will search engines view these as duplicate content? Technically there is a difference in characters, but it's only because one version encodes the brackets, and the other does not (See: http://www.w3schools.com/tags/ref_urlencode.asp)
We are asking the developer to encode ALL URLs because this seems cleaner but they are telling us that Google will see zero difference. We aren't sure if this is true, since engines can get so _hung up on even one single difference in character. _
We don't want to unnecessarily fracture the internal link structure of the site, so again - any feedback is welcome, thank you.
-
Thanks guys - yes, we're using canonical tags already to help resolve this, but I'd like even better if we didn't have to resort to this. It also makes me nervous that these characters are technically classified as "unsafe", but I haven't been able to find any official word from Google on whether or not they will index URLs with brackets or not. It's definitely not the web standard....
-
Hi,
I wouldn't worry to much on this issue, it's true that you don't want to depend on the level of the Googlebot to find out if this could be an issue but I think that the encoding of characters will make sure you'll be fine. As a suggestion I would say use canonical tags on of these pages to direct Google or other search engines to the right page. This makes sure you'll never get an issue with duplicate content. However I really doubt that this will turn into an issue.
-
Hi Mirabile,
This is a difficult one. My understanding would be to use the hexadecimal encoding of potentially unsafe characters (of which a square bracket would be) in a URL (i.e. %5b instead of [ ), but I think assuming the URLs are the same, then it makes no difference.
But that said, whilst Google might read the URLs as the same, that's not to say another search engine will do that as well. And then, what about how a browser might interpret a URL encoded differently but being effectively the same?
Probably, the main danger is that the search engine or the browser won't be able to follow the link with unsafe characters in at all.
I'm not sure that is the full answer you were looking for, but maybe someone with more expertise will be able to shed more light on this for you.
I hope my answer helps at least in part.
Peter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What's wrong with the algorithm?
Is it possible that Google is penalising a specific page and in the same time it shows unrelated page in the search results? "rent luxury car florence" shows https://lurento.com/city/munich/on the 2nd page (that's Munich, Germany) and in the same time completely ignores the related page https://lurento.com/city/florence/ How I can figure out if the specific page has been trashed and why? Thanks,
Intermediate & Advanced SEO | | lurento.com
Mike0 -
Pagination and View All Pages Question. We currently don't have a canonical tag pointing to View all as I don't believe it's a good user experience so how best we deal with this.
Hello All, I have an eCommerce site and have implemented the use rel="prev" and rel="next" for Page Pagination. However, we also have a View All which shows all the products but we currently don't have a canonical tag pointing to this as I don't believe showing the user a page with shed loads of products on it is actually a good user experience so we havent done anything with this page. I have a sample url from one of our categories which may help - http://goo.gl/9LPDOZ This is obviously causing me duplication issues as well . Also , the main category pages has historically been the pages which ranks better as opposed to Page 2, Page 3 etc etc. I am wondering what I should do about the View All Page and has anyone else had this same issue and how did they deal with it. Do we just get rid of the View All even though Google says it prefers you to have it ? I also want to concentrate my link juice on the main category pages as opposed being diluted between all my paginated pages ? - Does anyone have any tips on how to best do this and have you seen any ranking improvement from this ? Any ideas greatly appreciated. thanks Peter
Intermediate & Advanced SEO | | PeteC120 -
Is WordPress a Blog in the eyes of Google?
Hi, My online Shop is based on WordPress with the WooCommerce plugin. Now, I have met a SEO guy who told me that's bad in the eyes of Google: Because Google apparently sees my website as a blog and not as a E-Commerce site. Wow, this statement really confused my, since I am working so hard on content and good rankings. Any opinions on this would be appreciated. Best, Robin
Intermediate & Advanced SEO | | soralsokal0 -
Ecommerce URL's
I'm a bit divided about the URL structure for ecommerce sites. I'm using Magento and I have Canonical URLs plugin installed. My question is about the URL structure and length. 1st Way: If I set up Product to have categories in the URL it will appear like this mysite.com/category/subcategory/product/ - and while the product can be in multiple places , the Canonical URL can be either short or long. The advantage of having this URL is that it shows all the categories in the breadcrumbs ( and a whole lot more links over the site ) . The disadvantage is the URL Length 2nd Way: Setting up the product to have no category in the URL URL will be mysite.com/product/ Advantage: short URL. disadvantage - doesn't show the categories in the breadcrumbs if you link direct. Thoughts?
Intermediate & Advanced SEO | | s_EOgi_Bear1 -
301's, Mixed-Case URLs, and Site Migration Disaster
Hello Moz Community, After placing trust in a developer to build & migrate our site, the site launched 9 weeks ago and has been one disaster after another. Sadly, after 16 months of development, we are building again, this time we are leveled-up and doing it in-house with our people. I have 1 topic I need advice on, and that is 301s. Here's the deal. The newbie developer used a mixed-case version for our URL structure. So what should have been /example-url became /Example-Url on all URLs. Awesome right? It was a duplicate content nightmare upon launch (among other things). We are re-building now. My question is this, do we bite the bullet for all URLs and 301 them to a proper lower-case URL structure? We've already lost a lot of link equity from 301ing the site the first time around. We were a PR 4 for the last 5 years on our homepage, now we are a PR 3. That is a substantial loss. For our primary keywords, we were on the first page for the big ones, for the last decade. Now, we are just barely cleaving to the second page, and many are 3rd page. I am afraid if we 301 all the URLs again, a 15% reduction in link equity per page is really going to hurt us, again. However, keeping the mixed-case URL structure is also a whammy. Building a brand new site, again, it seems like we should do it correctly and right all the previous wrongs. But on the other hand, another PR demotion and we'll be in line at the soup kitchen. What would you do?
Intermediate & Advanced SEO | | yogitrout10 -
What are Soft 404's and are they a problem
Hi, I have some old pages that were coming up in google WMT as a 404. These had links into them so i thought i'd do a 301 back to either the home page or to a relevant category or page. However these are now listed in WMT as soft 404's. I'm not sure what this means and whether google is saying it doesn't like this? Any advice welcomed.
Intermediate & Advanced SEO | | Aikijeff0 -
Google's Structured Data Testing Tool? No Data
I'm stumped as to why some of the pages on my website return no data from Google's Structured Data Testing Tool while other pages work fine and return the appropriate data. My home page http://www.parkseo.net returns no data while many inner pages do. http://www.parkseo.net Returns No Data http://www.parkseo.net/citation-submission.html Does Return Data. I have racked my brains out trying to figure out why some pages return data and others don't. Any help on this issue would be greatly appricated. Cheers!
Intermediate & Advanced SEO | | YMD
Gary Downey0 -
Removing Dynamic "noindex" URL's from Index
6 months ago my clients site was overhauled and the user generated searches had an index tag on them. I switched that to noindex but didn't get it fast enough to avoid being 100's of pages indexed in Google. It's been months since switching to the noindex tag and the pages are still indexed. What would you recommend? Google crawls my site daily - but never the pages that I want removed from the index. I am trying to avoid submitting hundreds of these dynamic URL's to the removal tool in webmaster tools. Suggestions?
Intermediate & Advanced SEO | | BeTheBoss0