Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Brackets vs Encoded URLs: The "Same" in Google's eyes, or dup content?
-
Hello,
This is the first time I've asked a question here, but I would really appreciate the advice of the community - thank you, thank you! Scenario: Internal linking is pointing to two different versions of a URL, one with brackets [] and the other version with the brackets encoded as %5B%5D
Version 1: http://www.site.com/test?hello**[]=all&howdy[]=all&ciao[]=all
Version 2: http://www.site.com/test?hello%5B%5D**=all&howdy**%5B%5D**=all&ciao**%5B%5D**=allQuestion: Will search engines view these as duplicate content? Technically there is a difference in characters, but it's only because one version encodes the brackets, and the other does not (See: http://www.w3schools.com/tags/ref_urlencode.asp)
We are asking the developer to encode ALL URLs because this seems cleaner but they are telling us that Google will see zero difference. We aren't sure if this is true, since engines can get so _hung up on even one single difference in character. _
We don't want to unnecessarily fracture the internal link structure of the site, so again - any feedback is welcome, thank you.
-
Thanks guys - yes, we're using canonical tags already to help resolve this, but I'd like even better if we didn't have to resort to this. It also makes me nervous that these characters are technically classified as "unsafe", but I haven't been able to find any official word from Google on whether or not they will index URLs with brackets or not. It's definitely not the web standard....
-
Hi,
I wouldn't worry to much on this issue, it's true that you don't want to depend on the level of the Googlebot to find out if this could be an issue but I think that the encoding of characters will make sure you'll be fine. As a suggestion I would say use canonical tags on of these pages to direct Google or other search engines to the right page. This makes sure you'll never get an issue with duplicate content. However I really doubt that this will turn into an issue.
-
Hi Mirabile,
This is a difficult one. My understanding would be to use the hexadecimal encoding of potentially unsafe characters (of which a square bracket would be) in a URL (i.e. %5b instead of [ ), but I think assuming the URLs are the same, then it makes no difference.
But that said, whilst Google might read the URLs as the same, that's not to say another search engine will do that as well. And then, what about how a browser might interpret a URL encoded differently but being effectively the same?
Probably, the main danger is that the search engine or the browser won't be able to follow the link with unsafe characters in at all.
I'm not sure that is the full answer you were looking for, but maybe someone with more expertise will be able to shed more light on this for you.
I hope my answer helps at least in part.
Peter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Change Google's version of Canonical link
Hi My website has millions of URLs and some of the URLs have duplicate versions. We did not set canonical all these years. Now we wanted to implement it and fix all the technical SEO issues. I wanted to consolidate and redirect all the variations of a URL to the highest pageview version and use that as the canonical because all of these variations have the same content. While doing this, I found in Google search console that Google has already selected another variation of URL as canonical and not the highest pageview version. My questions: I have millions of URLs for which I have to do 301 and set canonical. How can I find all the canonical URLs that Google has autoselected? Search Console has a daily quota of 100 or something. Is it possible to override Google's version of Canonical? Meaning, if I set a variation as Canonical and it is different than what Google has already selected, will it change overtime in Search Console? Should I just do a 301 to highest pageview variation of the URL and not set canonicals at all? This way the canonical that Google auto selected might get redirected to the highest pageview variation of the URL. Any advice or help would be greatly appreciated.
Intermediate & Advanced SEO | | SDCMarketing0 -
Does content revealed by a 'show more' button get crawled by Google?
I have a div on my website with around 500 words of unique content in, automatically when the page is first visited the div has a fixed height of 100px, showing a couple of hundred words and fading out to white, with a show more button, which when clicked, increases the height to show the full content. My question is, does Google crawl the content in that div when it renders the page? Or disregard it? Its all in the source code. Or worse, do they consider this cloaking or hidden content? It is only there to make the site more useable for customers, so i don't want to get penalised for it. Cheers
Intermediate & Advanced SEO | | SEOhmygod0 -
What's the best possible URL structure for a local search engine?
Hi Mozzers, I'm working at AskMe.com which is a local search engine in India i.e if you're standing somewhere & looking for the pizza joints nearby, we pick your current location and share the list of pizza outlets nearby along with ratings, reviews etc. about these outlets. Right now, our URL structure looks like www.askme.com/delhi/pizza-outlets for the city specific category pages (here, "Delhi" is the city name and "Pizza Outlets" is the category) and www.askme.com/delhi/pizza-outlets/in/saket for a category page in a particular area (here "Saket") in a city. The URL looks a little different if you're searching for something which is not a category (or not mapped to a category, in which case we 301 redirect you to the category page), it looks like www.askme.com/delhi/search/pizza-huts/in/saket if you're searching for pizza huts in Saket, Delhi as "pizza huts" is neither a category nor its mapped to any category. We're also dealing in ads & deals along with our very own e-commerce brand AskMeBazaar.com to make the better user experience and one stop shop for our customers. Now, we're working on URL restructure project and my question to you all SEO rockstars is, what can be the best possible URL structure we can have? Assume, we have kick-ass developers who can manage any given URL structure at backend.
Intermediate & Advanced SEO | | _nitman0 -
Using the same content on different TLD's
HI Everyone, We have clients for whom we are going to work with in different countries but sometimes with the same language. For example we might have a client in a competitive niche working in Germany, Austria and Switzerland (Swiss German) ie we're going to potentially rewrite our website three times in German, We're thinking of using Google's href lang tags and use pretty much the same content - is this a safe option, has anyone actually tries this successfully or otherwise? All answers appreciated. Cheers, Mel.
Intermediate & Advanced SEO | | dancape1 -
Pipe ("|") in my website's title is being replaced with ":" in Google results
Hi , One of the websites I'm promoting and working on is www.pau-brasil.co.il.
Intermediate & Advanced SEO | | Kadel
It's wordpress-based website and as you can see the html's Title is "PauBrasil | some hebrew slogan".
(Screenshot: http://i.imgur.com/2f80EEY.gif)
When I'm searching for "PauBrasil" (Which is the brand's name) , one of the results google shows is "PauBrasil: Some Hebrew Slogan" (Screenshot: http://i.imgur.com/eJxNHrO.gif ) Why does the pipe is being replaced with ":" ?
And not just that , as you can see there's a "blank space" missing between the the ":" to the slogan.
(note: the websites has been indexed by google crawler at least 4 times so I find it hard to believe it can be the reason) I've keep on looking and found out that there's another page in that website with the exact same title
but when I'm looking for it in google , it shows the title as it really is , with pipe. ("|").
(Screenshot: http://i.imgur.com/dtsbZV2.gif) Have you ever encountered something like that?
Can it be that the duplicated title cause that weird "replacement"? Thanks in advance,
Kadel0 -
Is there any negative SEO effect of having comma's in URL's?
Hello, I have a client who has a large ecommerce website. Some category names have been created with comma's in - which has meant that their software has automatically generated URL's with comma's in for every page that comes beneath the category in the site hierarchy. eg. 1 : http://shop.deliaonline.com/store/music,-dvd-and-games/dvds-and-blu_rays/ eg. 2 : http://shop.deliaonline.com/store/music,-dvd-and-games/dvds-and-blu_rays/action-and-adventure/ etc... I know that URL's with comma's in look a bit ugly! But is there 'any' SEO reason why URL's with comma's in are any less effective? Kind Regs, RB
Intermediate & Advanced SEO | | RichBestSEO0 -
Google Said "Repeat the search with the omitted results included."
We have some pages targeting the different countries but with the Near to Similar content/products, just distinguished with the country name etc. one of the page was assigned to me for optimizing. two or three Similar pages are ranked with in top 50 for the main keyword. I updated some on page content to make it more distinguish from others. After some link building, I found that this page still not showing in Google result, even I found the following message on the google. "In order to show you the most relevant results, we have omitted some entries very similar to the 698 already displayed.
Intermediate & Advanced SEO | | alexgray
If you like, you can repeat the search with the omitted results included." I clicked to repeat omitted result and found that my targeted url on 450th place in google (before link building this was not) My questions are Is google consider this page low quality or duplicate content? Is there any role of internal linking to give importance a page on other (when they are near to similar)? Like these pages can hurt the whole site rankings? How to handle this issue?0 -
URL Length or Exact Breadcrumb Navigation URL? What's More Important
Basically my question is as follows, what's better: www.romancingdiamonds.com/gemstone-rings/amethyst-rings/purple-amethyst-ring-14k-white-gold (this would fully match the breadcrumbs). or www.romancingdiamonds.com/amethyst-rings/purple-amethyst-ring-14k-white-gold (cutting out the first level folder to keep the url shorter and the important keywords are closer to the root domain). In this question http://www.seomoz.org/qa/discuss/37982/url-length-vs-url-keywords I was consulted to drop a folder in my url because it may be to long. That's why I'm hesitant to keep the bradcrumb structure the same. To the best of your knowldege do you think it's best to drop a folder in the URL to keep it shorter and sweeter, or to have a longer URL and have it match the breadcrumb structure? Please advise, Shawn
Intermediate & Advanced SEO | | Romancing0