SEM Logic Or SEO Scout: Softwares for writers - Any Suggestions?
-
I was curious if anyone has used SEM Logic or SEO Scout for adding related LSI keywords in their content. I just hired a few content writers and was wondering if anyone had any suggestions if these softwares are worth investing in or if anyone knows of any courses that are good for training writers to be able to maximize the seo value of content written.
Any suggestions???
thx
-
Egol,
You are a mine of information! Thanks for pointing out the LSI being done by Google. I'd been trying to get those semantic keywords in to my writing but I see that it's not really needed.
"cat photos" gets me cat pics, cat images, cat photographs, cat pix so I can see that Google are interpreting the intent pretty well already.
Steve
-
Hi Immanuel
I used scribe for a while and it helped me a lot to begin with. My understanding of how to write grew from the knowledge gained out of Scribe.
I'd say try it out and use it LOADS in your first month subscription, I mean REALLY use it every day so you get the feel for what it's telling you.
It's produced by those great guys at Copyblogger so I'd say they know what they're talking about when it comes to content marketing.
-
Just a bit of topic but has anyone tried Scribe? http://scribecontent.com/
-
Matt Cutts says that Google does already does a lot of LSI "under the hood" for searchers.
On my site I have a lot of photographs and I get traffic from queries which contain the words "photograph" and "photo" - which I use on my pages. However, I also get a lot of traffic from queries which contain the words "pic" and "picture" and "image" - which do not appear on my pages.
Over time google is getting better and better at these and you don't believe it search for "cat photos" or "cat pics" and you will see that google bolds queries other than what you searched for.
Search for "faq" and you will see google expands to "frequently asked questions" or search for "topographic maps" and you will see google return the slang term "topo maps". Play around and you will see that google does LOTS of this for you.
I stopped adding keyword variants to my pages a few years ago. I still get a lot of the traffic that I would have gotten from spamming up my pages with <title>Cat Photos: Tons of Kickass Cat Pics and Cat Photographs here</title>
I just write naturally. I get more work done because I am not trying to weasel additional words into my writing and I bet that I get more action from Facebook, Reddit and Twitter because I am writing like an intelligent person instead of like a outsource spammer.
Finally.... I think that a lot of SEO software is produced by programmers who really don't understand SEO. So, I am going to bet on my own skills instead of trying to take a shortcut with a product produced by a fidiot.
When you start betting on yourself instead of allowing other people to make important decisions for you, you will become very careful with your work, become a better SEO, and I'll bet you make buckets more money.
-
Unlike EGOL, I am not opinionated (muffled guffaws from those who know me), but I do wonder sometimes about things like LSI keywords. I have not used any of the software you mention so I am not a good resource for that. But, if the assumption is that LSI keywords when added to an article or page will in some way improve traffic, conversions, etc. I would ask this: Are you so fine tuned and optimized that this is the last thing you can do to improve your situation? (In other words, a 1 or 2% project)? If the answer is yes, I would ask, "Why would anyone in their right mind stink up great writing?" (Oh, sorry, I stole someone's question.) But, if the answer is no, it is not the final fine tune to the site/page, then I would say write something really good and then make sure you are using structured data to make it easier on the search engines and improve your meta description so the searcher finds what they are looking for. Finally, make sure you have several ways to convert the traffic.
Really, EGOL is more right than he explains; if you write something really interesting and well written, people will read it and give you the traffic you need. That in and of itself will negate the need for attempting to conjure low hanging keyword fruit through software. My point is that we tend to spend too much time on low value projects like LSI KW's and not enough on the more relevant SEO projects.
Best -
Hey Egol,
This is an excellent (and funny) answer. Just as I'd finished reading some articles on Copybloger about content creation.
Brightened up my whole evening.
Regards
Steve
-
If you gave me a choice between great writing and great writing that was churned through some software, my choice would be to stick with the great writing.
Why would anyone in their right mind stink up great writing?
Now, if you have writing that is not very good... then it doesn't matter much what you do to it because its not very good to start.
A bigger mistake it to take a great writer and say that you are going to train him to use certain words in certain ways. Now you have both complicated the process and created a second rate product.
These are just personal opinions. You know what they say about that.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
International SEO Options?
Hi we currently have a site which is a example.com domain in the Australian market (we have geo-targeted to Australia within search console). We are looking to expand to United States. I have added the potential options down below, just wondering which one you guys think would be best from a SEO and practical standpoint? Or if there are other options i should consider? Option 1 The Australian domain is strong so this option takes this into consideration. Keep example.com (Australian) Add on: Sub-Directory for US Which would be: example.com/us/ In Search Console set the sub-folder to target US and also setup hreflang tags. Setup the US site on the sub-directory. Option 2 Add sub-folders for both Aus and US example/au/ (Australian)
Intermediate & Advanced SEO | | jaynamarino
example/us/ (United States) Setup hreflang targeting. Cons
Need to set up redirects for the current site to new location which is .com/au/ might also see drop in performance due to redirects. Cheers.0 -
SEO page descriptions on mobile - how to hide while preserving the juice for SEO?
Hi everybody, On our pages we have crafted good text paragraphs for SEO purposes. On desktop everything is fine but on mobile the paragraph of text pushes the main content really low on the page. Is there a way of hiding the text while preserving the SEO juices and not getting penalised by Google for spamming techniques? I'd appreciate any recommendations on how to deal with this. Thanks very much!
Intermediate & Advanced SEO | | Firebox0 -
SEO Advice for Angular JS
We are changing our homepage (and gradually the rest of the site) to Angular JS.
Intermediate & Advanced SEO | | theLotter
In order not to lose anything in terms of SEO we are implementing Hashbangs + escaped fragment snapshots. Are there any other SEO considerations you think we should have and/or additional elements that we could add to the page to improve it in terms of SEO?0 -
Website Migration and SEO
Recently I migrated three websites from www.product.com to www.brandname.com/product. Two of these site are performing as normal when it comes to SEO but one of them lost half of its traffic and dropped in rankings significantly. All pages have been properly redirected, onsite SEO is intact and optimized, and all pages are indexed by Search engines. Has anyone had experience with this type of migration that could give some input on what a possible solution could be? Any help would be greatly appreciated!
Intermediate & Advanced SEO | | AlexVelazquez0 -
Images and SEO
Hi, I would like some opinions on the topic of using images for SEO. I have come across a few sites that I see have very few backlinks, but have decent pagerank and seem to rank well for certain keywords. One such site I looked at had very little content other than tons of images (It was a joke blog that focussed on funny images, funny pics etc) and now I am starting to question whether hotlinking images assists in SEO? are there any benefits to having someone using one of your images (hosted on your site) ? I do recall reading somewhere that someone hotlinking an image is akin to a link. Any truth in this?
Intermediate & Advanced SEO | | rightmove0 -
The use of subdomains to improve SEO?
A clients website which provide a number of trade services which have a page for each service they provide for example: carpentry or electrician or plumbing etc. currently these pages are found at domain.co.uk/bathrooms/ bathrooms.html I am trying to optmise each page better as they are competing with other sites who for example sell bathrooms rather than bathroom installers or plumbers. As part of the on page optimisation I plan to change the page names and directory structure. I had an idea to split the website down into subdomains for various sections i.e for all their services Create a sub domain such as http://plumber.domain.co.uk 2.) upload the relevant content (in this example the plumbing page) to the sub domain location 3.) correct all the links to absolute URLs for each sub domain / Will this help target better use of keywords in the URL in terms of SEO efforts ? hope it makes sense thanks Darren
Intermediate & Advanced SEO | | Bristolweb0 -
Software to add subtitles to videos?
Hi, I work for a site that focuses on providing health information through videos. We would like to add French subtitles (because we're in Canada) so I'm looking into software that would allow us to add them to our videos. I have no experience with this sort of thing, so I'm wondering if anyone has any advice on the best type of software to use? Thanks! E
Intermediate & Advanced SEO | | erinhealthchoices0 -
The SEO process...step by step
In what order do you carry out your SEO? do you start with keyword research or competitor analysis or is it on-page and then on to link building, do you concentrate on article submissions and then move on to social networking? List your step by step process here.
Intermediate & Advanced SEO | | IPIM0