Domain authority or page authority in ranking
-
Hi, sorry if this is an obvious one...
I am doing some keyword research tool and have a few keywords I wish to ran for. Looking at the DA of the sites on the first page they are averaging 60ish, my site is 33. However, for the keywords I am targeting they seem to have PA of 1, or at best, 5.
From what I can make it out appears they are ranking for the keywords because of their strong DA rather than any seo work.
If I were to target these keywords and send backlinks to the individual pages and so build up a PA on my pages would this be enough to challenge the competitors or would I still be at a major disadvantage because of my lower DA?
Hope that make sense? I know what I mean but hard to explain it
Thanks
-
Thanks EGOL
Very useful information there, exactly along the lines of my thinking (disproved my idea mind you hehe). I guess i'll have to find a 'level' for my domain and keywords which match that
-
I am competing in a SERP with product pages from Amazon and Ebay. Amazon and Ebay both have a DA of 100 and both have a product page in this SERP with a PA of 1. Both of these beat my site that has a DA of 82 and a product page with PA of 68.
They are beating me on DA alone as I am better optimized for the keyword and my PA is enormous compared to theirs.
-
Hi Mark
Just to pick up on your remark: To say that they are "ranking for the keywords because of their strong DA rather than any seo work" doesnt make sense. The reason their domain authority is high is because of the SEO.
What I meant there was that the pages I looked at appear to be ranking because of the root domain authority/seo rather than any specific seo to that page. The pages have little to no external links. Sorry, probably didn't explain it the right way.
Thanks. Carl
-
There is no simple answer but I can provide you some clarity.
Domain authority is always more important and provides more value more than Page Authority...Page authority is one of the attributes of a sites domain authority.
To say that they are "ranking for the keywords because of their strong DA rather than any seo work" doesnt make sense. The reason their domain authority is high is because of the SEO.
A good strategy to generate higher rankings on keywords is to focus on lower competitive keywords. Targeting a lower page authority page for a competitor isnt where you should be focused. Focus instead on the keywords and building solid and relevant content with those keywords.
Hope this helps. If so, let us know....
Mark
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Google drop links from page rank N/A sources?
Hi Everyone,
Link Building | | AMA-DataSet
I've started doing some link analysis on one of my site that has over nearly 800 links in total (which I got from the webmaster tools downloading the latest links). When I go on to Google and use the "link:www.mysite.com" directive it will only display 12 links. Does this mean Google is only counting 12 links from the link profile? Iv checked the freshness of some the links it wasn't displaying within Google to check they hadn't all expired. Links from march 2013 still don't appear. This sites link profile has been untouched for at least a year now and is full of directories many of which have a page rank of N/A hence my question. (I'm surprised it hasn't been hit by penguin!) Thanks in advance.0 -
Does this count as a backlink to my category page?
I am ranking high with a certain category page and I am reading that I need backlinks to that page. It is going to be a challenge to get a backlink to that specific category page but how about this? Category page URL: www.mysite.com/category/name Backlink to this URL: www.mysite.com/category/name/specific-blog-post (EDIT: Apparently these types of links don't exist! I went into the category page and clicked on a blog post and it just gave me the www.mysite.com/blah-blah-blah) Will that count as a backlink to the category page? Right now I am only getting backlinks to these blog posts: www.mysite.com/this-is-a-blog-post Any help appreciated! EDIT: Well I guess now my question is worthless. But if you have any input, it would be appreciated.
Link Building | | dealblogger0 -
Why my domain authority is dropping
Hi, I think I've been doing every right here. I just got a lot of nice backlinks from relevant sites ( pr 5 and higher), I also have been doing guest blogging for weeks. But suddenly, my domain authority dropped from 35 to 33. Traffic from searches also dropped a little bit. I didnt do anything blackhat yet so I dont know what is the reason why this happen. I update my site regularly, get more and more natural backlinks, do guest blogging. Or perhaps it was because I give links to my friends' affiliate sites and got penalized?
Link Building | | brian.jerimy0 -
Does anyone do seo on their twitter pages
Hi, i am just wondering if anyone does any seo or anything with their twitter page to gain more followers. I have justover 19,000 followers and since launching the twitter account we are getting about 500 followers per week and i am just wondering if there is anything we should do to improve this. I am not sure if we should be putting keywords into our twitter page or anything else to let people know about our twitter page. any advice would be great. also, when we set up our twitter page we decided to use the following twitter name @2celebritynews just wondering if you are allowed to change this at any stage as we should really have got the twitter page of @in2town if it is not possible to change it then maybe we will need to start over again
Link Building | | ClaireH-1848860 -
How many links with page authority to beat competition if we already score 62
How many links with page authority do I need to beat or get closer to competitor with page score 78 and domain authority score 72, if we already score 68 on page and 62 domain authority. This is in one of many beauty product markets. I ask because there is a company offering me for $80 each 10 links with higher than 70 page score (up to 80) and higher than 74 domain score (up to 86). All the other factors: number of links and social are almost the same for our website and the competitor's
Link Building | | beehappy1 -
Can changing our links page make our rankings drop through the floor?
Hi all, When I first started at my current job, most of the link building (aside from submitting to free directories left, right and centre) was replying to every spammy reciprocal email and adding them to our links page! Now we're all a bit wiser about such matters (thanks SEOMoz!), I want to get our links page turned into something actually useful. My plan was to get it neatly categorised, with recommendations, cut out unrelated links that would be useless to visitors and call it something like "Our Friends" I thought this might be useful for future link building efforts, but in its current state, it's a complete mess. However, I am worried about cutting out a lot of links if they have been reciprocal ones. Are the sort of sites that would be sending typical spammy link exchange emails for window installation in NY likely to notice our UK education site taking away their link six months later and take away ours? If they do, will losing links from these sites harm us? Perhaps more importantly, is my plan a terrible idea in the first place? Look forward to hearing from y'all!
Link Building | | TEFLScot0 -
Should I add forward slash when linking to a domain?
I'm doing some work on an ecommerce website which appears as www.domain.com/ I'm just curious about the relevance of the forward slash at the end when I'm linking to the website. Should I link to www.domain.com or www.domain.com/ or does this even matter? Thanks
Link Building | | BelfastSEO0 -
Will building up the page rank of a page you have a inbound link bring any benefit?
Right then here we go You have a link in an article on a well known national newspaper site that points at your website. Is there any benefit of linking to the newspaper article in order to build up the PR of the article page and therefore passing over some link "juice"? Sub questions 1. Would it be more beneficial simply to gain links to your main website? 2. What are the chances of the article going into the archives and then at some stage being deleted? 3. If the article link points to a domain, which then forwards to a another domain will this pass on any "juice"? 4. If the article points to a domain that then 301's to another domain will this pass on any "juice"? 5. Does Google simply register the link and "juice" on the first pass or will it revisit and upgrade the "juice"? 6. What are the negatives? 7. What are the positives?
Link Building | | therealmarkhall0