First Website
-
Hi Everyone,
I have just published my first website and was wondering if anybody would like to help me with some hints and tips. This is my first time branching into SEO and could really do with some help. Any feedback would be greatly appreciated.
The site address is www.theremovalistsguide.com.au which targets the furniture removal industry in Australia.
Thanks for your help.
-
Thank you for your feedback Peter
-
Hi Rob,
I'm not sure any SEO tactic can be described as the best approach. It's really more about following through on a number of elements that all focus attention on a particular web page and your site as a whole being better optimised to be found and indexed by search engines for the customers you are targeting.
That said, it is true that building backlinks to your website is still an important ranking factor in SEO, but then before you do that you need to be sure you are targeting the correct keywords for the pages on your site.
Probably a good way to start doing that is to perform analysis on the websites of your competitors and look at what keywords they are targeting and where they are drawing backlinks from. You can do that using Moz's Open Site Explorer tool. By putting in each of your competitors' websites into that you will see where they are receiving links from (so with some location you can grow some too) and what anchor text they are using which is often an indicator of the keywords they are targeting.
But on all of the above, try to keep in mind that you are optimising your website for your target customers and not search engines. A search engine is just acting as a broker in your relationship with your customer. Try to understand the mind of your customer and what they will be searching for and then check to see how competitive some other keywords may be and what search volumes are available for them.
I hope that helps,
Peter -
Thank you for that Peter, i'll make those changes. The more l read up on SEO,the more l hear that followed links are the best approach to ranking higher in the SERP's. Can you give me any advice on the best approach for this?
Thanks again for the response.
-
Thank you for that.
-
Hi Rob
Congratulations on publishing your first website.
First comment is the site looks very clean and its navigation is very clear. Whilst content is very important for a website, the look and feel of the site needs to engage you to browse and read, which I think your site does. That is an important aspect of SEO because the more people browse and read your site the more Google will take notice and it will help to grow the authority of your website.
In terms of other optimisation of the site, you need to do it systematically and incrementally rather than take a scatter gun approach. A planned approach to what you do will help you to grow your understanding of SEO. The Moz tools are excellent for helping you do that, plus I recommend you read Moz's Beginner's Guide to SEO which will give good foundations to your learning.
One thing I would look at changing on your site is how you have structured your Title tags. All of your pages start with your site name: "The Removalists Guide" rather than what the page is about. I would reverse the order so, for example, on the Costs page the title is something like, "How much will it cost to move home? - The Removalists Guide".
Having the main words at the start helps both people and search engines to better understand what the page is about. In deciding on a Title of what the page is about, I would try to get inside the head of the person searching and what they are looking for or the question they are asking. Hence my wording for your costs page of "How much will it cost to move home?" rather than "How much will my move cost?" You need to include the word "Home" as it is important to what your whole website is about.
Similarly, with your home page, make the Title something like, "Helping you choose the right removal company" rather than "Helping you choose the right company" - the right company for what? Whilst I understand your site is about "removalists", and that is fine as your brand name, it's not a word understood necessarily by your potential customers - at least not in my part of the world (UK) it wouldn't be.
So, I hope that gives you a good starter. I am sure you will receive some great tips from others.
All the best to you,
Peter -
Just a couple of minor things I noticed right away that often seem to come up with brand new sites - Your logo and Home link on the top bar.
The logo directs to http://www.theremovalistsguide.com.au/#, and the Home link directs to http://www.theremovalistsguide.com.au/index.html. However, your homepage is simply http://www.theremovalistsguide.com.au
This is basically 3 different versions of your homepage, which you definitely don't want. In Google Analytics, you'll eventually see traffic going through all 3 of these, which you don't want since you're splitting up page authority among all of them.
Start by linking your logo and the home button to http://www.theremovalistsguide.com.au and 301 redirect the /# and /index.html pages there too. The pictures on the left hand side also direct to the /# domain, though I imagine you'll be changing that to a different page soon anyway.
Hope that helped!
-
Rob:
If you haven't done this yet, research the keywords for your business. Make sure you use these keywords in a natural way on the pages of your website. For each page, put your main keyword in the title tag, url and H1 tag. Depending on the website platform you are using, you should be able to do this fairly easy. Make sure that you have keyword specific alt tags on all your images. Get your website listed with all the online local listing directories, especially Google places. Set up Facebook, Twitter, Google plus and Tumblr pages. Work with industry related websites to mention (citations) your business and website.
Keep in mind that all your content on your web pages and social channels need to be engaging and natural. With the launch of hummingbird, it appears that Google is looking more for themed and topic-based web pages, so give the users what you think they are looking for.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
About DA of the Website
Hi There, I would like to know why one of my website - https://patnalocalguide.com Domain Authority is not improving. It is not going up and down but it is maintaining its score between 10 since last 5 months. Not going above 10 or below. Why is it so? I'm conitnuously working on creating backlinks for the website and the DR score on Ahref improving but the DA is not. What steps to follow to increase DA? How to find out whats going wrong with our present strategy?
Intermediate & Advanced SEO | | MozByAnuj0 -
SEO on dynamic website
Hi. I am hoping you can advise. I have a client in one of my training groups and their site is a golf booking engine where all pages are dynamically created based on parameters used in their website search. They want to know what is the best thing to do for SEO. They have some landing pages that Google can see but there is only a small bit of text at the top and the rest of the page is dynamically created. I have advised that they should create landing pages for each of their locations and clubs and use canonicals to handle what Google indexes.Is this the right advice or should they noindex? Thanks S
Intermediate & Advanced SEO | | bedynamic0 -
What is the difference between Multilingual and multiregional websites?
Hi all, So, I have studied about multilingual and multiregional websites. As soon as possible, we will expand the website languages to english and spanish. The urls will be like this: http://example.com/pt-br
Intermediate & Advanced SEO | | mobic
http://example.com/en-us
http://example.com/es-ar Thereby, the tags will be like this: Great! But my doubt is: To /es-ar/ The indexing will be only to spanish languages in Argentina? What about the other countries that speak the same language, like Spain, Mexico, etc.I don't know if it will be possible develop a Spanish languages especially for each region. Should I do an multiregional website or only multilingual? How Google sees this case? Thanks for any advice!!1 -
Keyword Stuffing - Ecommerce websites
Hey Mozzers, Im undertaking a content audit and its going very well, we have written some better content for the first set of pages, it still needs some improvement but we have a good base and starting point from which we can make an SEO log and work on it over time. For the content I used the following formula for how many times to include a keyword Word Count / Length of Keyword. (eg. 600 words / 3 word keyword = 200). Then 1-4% of this (2-8 times). This has worked well for me in the past and has been a good base guide. I have ran the pages through Moz optimiser and every single page hit an A for keyword page optimisation. However many of the pages failed on keyword stuffing, which obviously has high priority. My dilemma is that, moz counts 15 as the cut off for keyword stuffing with the written text we have done really well with using it a set number of times. But these pages are product category pages. The keyword in the extreme of cases is listed 7-9 times in the side nav menu. 7-9 times in the product category listings. Take for example *** it is optimised for thermometers (i know it a tough single word keyword, and we have fairly modest aims with it, im using it here for example purposes). The word is used a good number of times within the article but is sent through the roof with the links to the sub categories. This page for example mentions the keyword 30 times. Can anybody suggest any ways to improve on this? Is how we display the categories in the nav bar and in the page excessive? As always many thanks!
Intermediate & Advanced SEO | | ATP0 -
Ranking in SERPs but not using terms on website.
As far as I know, it's not normally possible for a website to rank for a keyword that is not mentioned on the website. I have seen a website that ranks very well for key terms and yet they are not mentioned anywhere on the website, I have run advanced search & checked using tools including cloak checker on my findings. How can this be?
Intermediate & Advanced SEO | | lee-murphy0 -
My website is not ranking for primary keywords in Google
I need help regarding some SEO strategy that need to be implemented to my website http://goo.gl/AiOgu1 . My website is a leading live chat product, daily it receives around 2000 unique visitors. Initially the website was impacted by manual link penalty, I cleaned up lot of backlinks, the website revoked from the penalty some where around June'14. Most of the secondary and longtail Keywords started ranking in Google, but unfortunately, it do not rank well for the primary keywords like (live chat, live chat software, helpdesk etc). Since I have done lot of onsite changes and even revamped the content but till now I dont find any improvement. I am unable to understand where I have got structed.
Intermediate & Advanced SEO | | sandeep.clickdesk
can anyone help me out?0 -
Do you get links from new websites?
There's a new industry specific website that looks decent. It's clean and nothing spammy. However, it's so new it's DA is under 10. Is it worth pursuing a link from a site like this? On one hand, there's nothing spammy and it is industry specific. On the other...it's just DA is so terrible (worse than any of our other links), I don't want it to hurt us. Any thoughts? Ruben
Intermediate & Advanced SEO | | KempRugeLawGroup1 -
Merging websites
My company (A) is about the merge with another company (B). The long-term plan is not to keep their brand or website. In terms of the merge process, I have been doing a bit of research and this is how I'm thinking about doing it so far., which is open minded about changing... On the homepage of company B, do a 302 redirect to an information page on the same website which details the merger. This will only be for a year. After a year has passed, do a 301 redirect to the homepage of company A Do 301 redirects from all other pages to similar pages on company A. For pages that don't correspond, either do a 302 to the 'merger detail page', or do a 301 to the homepage of company A. Bring across any content that is effective at driving traffic. Contact all high authority websites that have links to company B and request for them to be updated. Any tips/corrections appreciated. Stu
Intermediate & Advanced SEO | | Stuart260