All In One SEO Plugin & Titles
-
When I first started blogging I hired a company to design and develop my website. They provided SEO training which I've followed religiously but now I'm starting to wonder (after researching more and more about SEO) if by following these guidelines I may be placing myself in jeopardy.
I write a blog about desserts. I was told that my SEO title should be different than my blog post title and I should incorporate a few different keywords in the title, write a meta description inserting a few keywords, and also attach 10 keywords, ie here is a typical post:
Dark Chocolate Cake with Dark Chocolate Cherry Ganache - post title
Moist Chocolate Cake-Chocolate Ganache Cake-Chocolate Cherry Cake - SEO title
Find recipe for quick and easy, moist Dark Chocolate Cake topped with Chocolate Cherry Ganache & fresh cherries & other Chocolate Desserts at Grace's Sweet Life.
how to make chocolate cake, best chocolate cake, chocolate cake from scratch, best chocolate cake recipe, moist chocolate cake, simple chocolate cake, easy chocolate cake, homemade chocolate cake, chocolate cherry cake, chocolate fudge cake, chocolate ganache recipe
I've come to realize that I really don't know how to keyword search (not so much how to search for phrases but how to implement them properly) and I'm wondering if there's such a thing as "hiring a trainer or consultant" to put me on the appropriate path for keyword research.
-
Grace:
Arrgh!!!
No, no, no...the advice given to you is all wrong! It's generic and outdated. And it's not appropriate for you
I know because I am an editor and TV news guy turned "web strategist" and SEO guy.
My clients include leading authorities in the nutrition, health, food, and fitness fields. Many are leading authors and experts.
Nor will the generic keyword advice you will find in most guides prove to be especially helpful. That's because you have something rare: the ability to create high quality content for both your own site and other sites.
There is a pretty easy way through a Wordpress plug in of applying one or two key phrases to each blog post, (past and future) while also picking up the headline of the post (which should be especially written with this in mind.)
The meta descriptions should combine general info on your site with specific i nfo on the specific post.
I'm not sure what you mean by "attaching key phrases". Are these meta keywords (don't bother) or tags within WordPress designed to bring up similar posts for readers?
I agree that it all begins with which keywords you are targeting. It sound to me like you may be dividing your focus.
For example, in the SEO title cited, there is no indication of the topic of the blog: Dessert Recipes. You may be getting useless traffic from people who want to buy chocolate cakes from a shop or mail order. And what if I'm not interested in chocolate cakes but pineapple cake? There is no indication the blog may be useful.
Feel free to PM me. I have more than enough on my plate on the moment (so to speak!) but would be happy to talk to you on the phone.
-
Roberto thank you very much for the resource, by the way am I handling it all wrong so far based on the information I provided in my question? I'm trying to get a starting point of what I might be doing right or wrong.
-
Grace,
I would suggest for you to read up on keyword research before you hire somebody. Below are three great and free sources from SeoMoz regarding keyword research and should put you on the appropriate path.
http://www.seomoz.org/beginners-guide-to-seo/keyword-research
http://www.seomoz.org/article/keyword-research-guide
http://www.seomoz.org/blog/6-keyword-research-mistakes-you-might-be-making
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How should I rename my product titles
On my furniture e-commerce website, most of my product pages have a name of a colour that no user would naturally search for, such as: Duck Egg Chesterfield Sofa Kingfisher Velvet Queen Anne Armchair If I switched all the product names to simplified names such as Blue Linen Chesterfield Sofa there would be a lot of duplicate page titles, as there are many different shades of Blue linen chesterfield sofa's on my website. I am therefore thinking that I should change the name of each of my products to something like: Duck Egg Blue Linen Chesterfield Sofa Kingfisher Blue Velvet Queen Anne Armchair I would then be able to rank for terms such as "Blue Chesterfield Sofa" and "Blue Velvet Queen Anne Armchair". My question is, will I have a better chance of ranking if the keyword I'm targeting comes at the start of the page title? for example Blue Linen Chesterfield Sofa, Duck Egg Blue Velvet Queen Anne Armchair, Kingfisher
Keyword Research | | heffalump0 -
Should I keep subpages for item types or condense information all on one page?
So I have 6 big selling item types for our company, it's our bread and butter, now we have subsections for these different types, from cleaning to instructions. We rank number one for various longtail keywords, however, for the two word keyphrase we want to rank for, we don't seem to get passed rank 30 / page 3 for. Am curious since the long tail keywords for the subpages seem to not garner that much traffic if we should be combining all the subpages to just one item type page and optimize from there for the item type keyword ( a 5 word phrase ) This is for a niche industry, and the major keywords we want are two word phrases that have around an average of 48% keyword difficulty with. They're really no other synonyms to use for these, none that customers are using, and figuring out a plan to rank on page 1 for this phrase is proving difficult to say the least. Progress is achieved, however it's just dropping back once we see the change, without much interaction from myself. I understand this is due to the bottom of the bucket characteristics but there must be more I can be doing. Besides being as general as possible when posting questions here. 🙂 Thanks for any feedback and even crystal ball guesses.
Keyword Research | | Deacyde0 -
One keyword overuse, how to make sure that won't happen?
Hello, I have a site where the word 24k gold is mentioned very often in titles, file names, url etc etc. How can I know what would be good limit to use this word per page, to make sure google won't see it as spam... Most of our products are gold plated in 24k gold and need that to be mentioned quite often, appropriate to the content, but google might see it as keyword spamming perhaps thanks a lot
Keyword Research | | bidilover0 -
How to finalize the keywords for SEO?
Hi, I use the following method for keyword research: Create a long raw list of keywords. Use Google AdWords Keyword tool to find monthly searches. Find raw competition. Find direct competition (via allinanchor: search operator) Calculate KEI (Keyword Effectiveness Index) Calculate KOI (Keyword Opportunity Index) Is there any other (better) way to execute the keyword research? Or is finalizing/selecting the keywords only on the basis of monthly searches sufficient? In short, how to select the best keywords from a long list? Thanks & Regards
Keyword Research | | IM_Learner0 -
Improving the keyword ranking of a subject that we deal with only one or two months of the year
So I run a tip site based on the popular video game series Madden NFL. We also do NCAA and since I started getting invested in SEO, I noticed we aren't even in the top 50 for a lot of these results. What would be a good way to get started? Just throwing in some keywords that I want to be targeted?
Keyword Research | | taychatha0 -
SEOMoz report says: 1 Warning Title Element Too Long (> 70 Characters)
SEOMoz report says: 1 Warning Title Element Too Long (> 70 Characters) Found 36 minutes ago Number of characters 112 (over by 42)" but I go to my Magento and look in both titles, meta & main and there are indeed only 70 showing. The additional come because my domain name, ergoback.com is in the error.! How to fix this please?
Keyword Research | | ergoback0 -
Long tail traffic only to category, should we make the title keyword rich?
Hello, Some of my client's internal categories only rank for long tail terms. Should we make the title keyword rich or should we stick to one very small keyword phrase and use that as the title. Also, is there any reason to write a full 500 words for category descriptions on weak, internal categories(PA 15)? Thanks
Keyword Research | | BobGW0 -
How do I conduct organic SEO for a company with 2 locations?
Hi, I'm currently working on improving rankings for a web design company. I think i'm possibly getting a bit hung up on this but I'm a bit stuck! The company has offices in 2 locations in the UK - in both Leicester and London. Do I need to include the 2 different locations in my keywords to improve ranking for both locations, say someone searching in Leicester searching for say 'web design Leicester'? ie one of my page titles (with keywords) is currently: Web design agency, Graphic design, Branding, Leicester & London Am I going about this in the right way? Hope this makes sense!
Keyword Research | | CWseo0