What should we consider in Online reputation management - negative URL or Negative Keywords?
-
Hello All
I have a serious confusion in terms of the Negative Keywords & Positive Keywords vs Negative URLS and Positive URLS for ORM (Online Reputation Management).
Can any one please advise and explain why and what should I consider?
When we talk about ORM what exactly is more important? Negative Keywords or Negative URLS?- Among these two which is more important ?? Negative URLs or Negative Keywords.?
- Do we need to classify keywords as negative or positive? in the report?
- Do we need to classify URLs as negative or positive? in the report?
According to me and my fellow members either of them is actually most important but we all are stuck upon at one question "which one?"
Any help would be appreciated....
-
Hey Mike,
Thanks for responseI am not talking about any kind of reports at all... just have got confusion about the -ve & +ve keywords & URLs.....
-
Here is my take on your question:
-
Negative keywords are more important to monitor. If Google is suggesting "Your Brand sucks" as a search option... that is big problem to potential customers before even looking at search results. For someone to actually take the time to create a negative URL (or website dedicated to trashing your company), that is going to take a lot more work than just a bunch of poor reviews about your company.
-
I don't know what report you are referring to. Typically you will associate negative keywords in PPC campaigns if certain keywords are not bringing you the specific kind of traffic you are looking for.
-
Again, not sure what type of report you are talking about.
Hope this helps.
Mike
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Considering Moving to New Domain and SEO
Hello, One of our sites has been using a domain since 2005 and is shown below. The domain is terrible for multiple reasons, hyphens and doesn't even reflect our actual company name. Not to mention its embarrassing when telling a customer to email us at support @ pro "dash, yes the hyphen" gift.... I wanted to change it long ago but feared it would hurt my SEO rankings. After taking Bruce Clay's training class back in 2004, we managed to rank top 10 for most targeted keywords. My ranking have slowly dropped over time due to neglect and decaying IBL's. We still rank for a few targeted keywords but it was just August of 2017 we were still top 10 but something happened and we dropped out of the top 100 right before our holiday season. We had to run Adwords and BingAds to supplement traffic this holiday season. So I am wondering before I restart my SEO efforts should I move the domain now before trying to build new content, IBL's, etc? I was always under the impression Google used domain trust a major factor which wasnt only IBL but also domain age. Our preferred domain I purchased from another owner and it has ZERO links to it. It was basically a parked domain with the "domain for sale" stuff. I am a little nervous about moving it over because Google didnt even have it in its index. I put up a coming soon page and hosted it on my server, same C Block, and requested a crawl from my webmaster console. I added some text to the new domain index page and it appears Google is showing results for our old domain! At first I thought it was duplicate content but its not Google obviously has deciphered current site is my old domain and is displaying the title and meta data from the old domain. I have never seen this before. Google cache shows the current domain the new domain url. A few questions: Will my site get sandboxed after 301 redirecting and going webmaster console move features etc? Does this reset the trust factors? I have read examples in my research where some people say it only took a few weeks and everything was back to normal and others that have said it took years. Any experience or insight is greatly appreciated. I am currently relearning SEO and going over the SEO tutorial articles provided on moz. Thanks again! New Domain - matches our company name, no hyphens, better branding http://www.giftbasketpros.com/ Google index https://www.google.com/search?q=site%3Awww.giftbasketpros.com Current Domain, since 2005, has ranked well for years until this summer http://www.pro-gift-baskets.com/
Branding | | DMAC441 -
If I bid on my brand name, will it make the keyword more expensive for my competitors
Our brand name is being bid on by out competitors. If we bid on our own brand name, for which we rank #1 for all our profiles and website, will we make our competitors cost per click higher?
Branding | | Catherine_Selectaglaze0 -
Rebranding/Url Structure Change
Hi Everyone, First off thanks for taking the time to looking at my question. I was wondering about rebranding and URL structure changes. Right now my company is planning on changing their domain and doing a massive change to their site which includes a url structure change. The idea is in September they will be changing the site to be a combination of wordpress and ruby on rails (currently the site is ruby on rails). The homepage and design on the site will be completely different and parts of the site will be in php and other parts will be in ruby. The URL structure will also be changing completely at the same time. Each page will be completely different in structure, including the homepage (currently now it redirects you to a subfolder page that is your local page [i.e. nyc if you are in new york]). Then, the following month, they will be changing their domain name to a different domain. I have asked them to do this in stages. First the domain, second the rebrand, and third the URL restructuring or we could lose SEO traffic but they asked a freelancer his opinion and the freelancer said that you could do the rebrand change with the URL restructure and then domain later and while you're SEO may disappear, it'll definitely return in 3 to 4 months. Could you tell me who is right and what the correct method is to make this change?
Branding | | MattJD0 -
Should your homepage target your most important keyword?
I was looking at the title tags/keywords of the top ranking sites for my most important keyword phrase, and I noticed all the pages that were beating us were homepages. Our homepage is not optimized at all. It's very generic, because 1, my boss wanted it that way, (but she's not married to it) and 2, I built out landing pages for all our keywords. For the really, really competitive keywords, I can't get my landing pages high enough. My homepage however, according to OSE, is on par with the other sites, especially the page. I included the screenshots of it, just in case, my analysis was way off. But, those are the top 4 sites and I'm on page 3. Here's my questions: Should I optimize my homepage for the keyword phrase, if it's our most important one? If I do that, what should I do with the landing pages? Lastly, if you look at the screenshots, is my analysis correct that we aren't woefully behind all four of these people (we're kempruge.com)? I know I'm asking on a lot on this one, but it's a pretty big decision for us. I could really use the help making sure it's the right one. Your time is much appreciated, Ruben voVxURN fwoVUBE aKWJQ4E
Branding | | KempRugeLawGroup0 -
Online retailer has old product listing
A large online retailer in Europe used to sell a product that we sell in the US. They have not sold the product for more than a year but have not removed the item from their product listings. The price is marked down and the description says the product has been discontinued. They sell a very large number of items and have a high DA and this product listing ranks high in Google SERP. As you can imagine, this causes significant problems for us. Potential customers are given the wrong price and are also being told that the product has been discontinued. I have sent numerous requests to the retailer asking them to delete the product from their database with no success. Is it possible to send a notice to Google requesting that this product page be de-indexed? Any other suggestions? Best,
Branding | | ChristopherGlaeser
Christopher0 -
How hard is it for a national brand to win for Superlative qualified non-brand keywords?
Is it worth trying to target non-brand keywords with qualifiers like: best, top, good? Naturally review or comparison sites are built to target these keywords/searches, but can big brands compete in this landscape? Does anyone have any good examples?
Branding | | GSI0 -
Organic Traffic from irrelevant keywords in GA?
Hi, I am doing SEO for a website that deals in 4-wheeler tyres. While reviewing the organic traffic in Google Analytics, i noticed some keywords that are completely irrelevant to the theme of the website. Some are porn related terms while some are like google, yahoo, laptops, youtube etc. It seems someone is doing negative SEO for my website, as a result of which a decent number of searches are coming from these irrelevant terms. What should i do to block traffic from such terms as this may harm my website's performance in search engines. Please suggest a solution as soon as possible.
Branding | | PFX1110 -
What do search engines consider brand signals?
After being hit by the Penguin stick, like good content marketers we are trying to focus on improving brand signals for our site. But I keep coming up against what exactly brand signals are. I can understand that if you are called 'Ziggle' and someone links to you with that in anchor text or mentions that name, that would be a brand signal. But we're on a generic domain (descriptive of the produt type), so what would constitute brand signals in our case?
Branding | | RogerElliott1