What should we consider in Online reputation management - negative URL or Negative Keywords?
-
Hello All
I have a serious confusion in terms of the Negative Keywords & Positive Keywords vs Negative URLS and Positive URLS for ORM (Online Reputation Management).
Can any one please advise and explain why and what should I consider?
When we talk about ORM what exactly is more important? Negative Keywords or Negative URLS?- Among these two which is more important ?? Negative URLs or Negative Keywords.?
- Do we need to classify keywords as negative or positive? in the report?
- Do we need to classify URLs as negative or positive? in the report?
According to me and my fellow members either of them is actually most important but we all are stuck upon at one question "which one?"
Any help would be appreciated....
-
Hey Mike,
Thanks for responseI am not talking about any kind of reports at all... just have got confusion about the -ve & +ve keywords & URLs.....
-
Here is my take on your question:
-
Negative keywords are more important to monitor. If Google is suggesting "Your Brand sucks" as a search option... that is big problem to potential customers before even looking at search results. For someone to actually take the time to create a negative URL (or website dedicated to trashing your company), that is going to take a lot more work than just a bunch of poor reviews about your company.
-
I don't know what report you are referring to. Typically you will associate negative keywords in PPC campaigns if certain keywords are not bringing you the specific kind of traffic you are looking for.
-
Again, not sure what type of report you are talking about.
Hope this helps.
Mike
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google+ SERP Visibility For Non Branded Keywords
Hi, I've noticed that a competitors Google+ box is appearing on the right hand side of the Google UK SERPs for a non-branded keyword (open air balustrade). Please see attached image. I've always thought that the Google+ box would only be displayed in the SERPS for branded keywords. How is this Google+ box appearing for non-branded keywords? How can we improve our chances of our Google+ box being shown instead? Many thanks in advance, Lee. vDm914D
Branding | | Webpresence0 -
How to handle knock-off product leveraging your brand keywords?
Hello all, I fear this may be a bit of newcomer question but maybe you can help me out. My business is in a highly competitive market, and when you search for our branded name many of our competitors show up in search results well before us (who don't contain, or even reference, our brand name on their site). We're trying to take a proactive approach to content development and site enhancement, but I am wondering if there's anything on the defense-front that we can do to better own our brand ranking in SERPs. Thoughts? Suggestions? Should I be reading SEO 101? Thanks
Branding | | J-Me0 -
Should your homepage target your most important keyword?
I was looking at the title tags/keywords of the top ranking sites for my most important keyword phrase, and I noticed all the pages that were beating us were homepages. Our homepage is not optimized at all. It's very generic, because 1, my boss wanted it that way, (but she's not married to it) and 2, I built out landing pages for all our keywords. For the really, really competitive keywords, I can't get my landing pages high enough. My homepage however, according to OSE, is on par with the other sites, especially the page. I included the screenshots of it, just in case, my analysis was way off. But, those are the top 4 sites and I'm on page 3. Here's my questions: Should I optimize my homepage for the keyword phrase, if it's our most important one? If I do that, what should I do with the landing pages? Lastly, if you look at the screenshots, is my analysis correct that we aren't woefully behind all four of these people (we're kempruge.com)? I know I'm asking on a lot on this one, but it's a pretty big decision for us. I could really use the help making sure it's the right one. Your time is much appreciated, Ruben voVxURN fwoVUBE aKWJQ4E
Branding | | KempRugeLawGroup0 -
Having trouble finding the right keywords for an abstract topic
Hello,
Branding | | IamKovacs
My website is about cultural exploration - foreign cultures. (the people, their art, food, music, places, etc.)
By volume, the word culture is referred to other kind of cultures: company culture, city culture, etc. Also, the people who are actually interested in exploring other cultures - be it food, art, music, travel diaries,
etc. usually do not actually type in "Cultural Exploration". How should I target my keyword? Do a bunch of secondary targets that cover specific? Or just use the word and keyword that are naturally related to the content and hope that google figures out who the right people to direct there?0 -
Rep Management with Google+ > Help Needed
My client, Pareto Law, have set themselves up with a Google Local Business listing:
Branding | | AndrewAkesson
https://plus.google.com/+paretolaw, and when searching for the Pareto Law brand this page appears a bit like a site-link under the main search result. I've noticed that other companies, such as moz.com, have their G+ page ranking seperately on page 1 of the SERPs. This is especially important for my client, as we're trying to push down other sites rankings for our brand. In an ideal world I'd want only their twitter, G+, linkedin, & facebook pages ranking amongst wikipedia entries and the like, as opposed to forums discussing my client. The question is, are Pareto Law able to set themselves up with a G+ business page as well as the G+ local listing page they presently have. Is that an acceptable setup, or are you supposed to have just one or the other? I'm struggling to differentiate between the 2.0 -
Google+ what does it take to get a custom url
What does it take to get your own google+ url? I keep getting turned down saying I need more followers. Is does anyone know of a threshold I have to cross to get one? On my personal 534 people have me in their circles and on my company i have 474 +1's.
Branding | | LesleyPaone0 -
Can i use the same keyword or similar keyword on title tag of multiple page ?
Greetings support, I would like to know if i can use similar keywords into my index title tag and than the similar keyword into the title tag of another page from the same site. Example:The site selling ''Dubai Apartments'' ''Dubai Vacation Rentals'' ''Dubai Holiday Apartments'' and ''Dubai Accommodation'' and would like to rank the index page for ''Dubai City Apartments'' and ''Dubai Accommodation'' and the category page /apartments/ for ''Dubai Apartments'' Is this ok ? because I do not want to lose the rank for the index page because it's already higher for ''Dubai City Apartments'' and ''Dubai Apartments'' I also have use this title tag on the home page: Dubai City Apartments | Dubai Accommodation | sitename brand and than i have category page such: /apartments/ title Dubai Apartments | Dubai Apartment Rentals | brandname /vacation-rentals/ title Dubai Vacation Rentals | Holiday Rentals Dubai | brandname /holiday-apartments/ Dubai Holiday Apartments | Dubai Vacation Apartments | brandname P.S. My index page is already rank for keyword such: dubai apartments, dubai holiday apartments, dubai vacation rentals and dubai accommodation but i want to know rank the category page. Any suggestions would be appreciated. Best, Giuseppe
Branding | | WorldEscape0