How to optimize for local when client has a regus office?
-
Anyone know how to optimize for local when client has a regus office? I heard it doesn't work so well because the offices are temporary and so many have used the same exact address over and over. True? Any way around it?
Thanks!!
-
Monkey wrenches always welcome! Thanks! I'll look further...
-
Thank you Marcus! Great info! Just what I was looking for.
-
Thank you, Peter!
-
Hi BBuck,
You've received some thoughtful replies here. I'm going to throw in a monkey wrench, however. Regus offices can, indeed, be problematic. I recommend you read through the threads pulled up in a Google And Your Business Forum search for the term 'regus' and you'll quickly see what I mean:
http://productforums.google.com/forum/#!searchin/business/regus
Here's a good example of what I'm referencing:
http://productforums.google.com/forum/#!searchin/business/regus/business/4WCI624GamE/xQtCLQw4HSMJ
And here's a good discussion of Regus offices, including the comments of a Google And Your Business Forum TC and a Google MapMaker RER:
I'd look into this further before going down this road. Hope this helps!
-
That's a really helpful and comprehensive answer Marcus. Thank you for that!<thumbsup></thumbsup>
Peter
-
Hey
As Peter mentioned, in principle, this is no different to any other kind of office address. In practice though, you may find some issues as there may be several other tenants who have had this address previously and subsequently there will be a whole list of different names, phone numbers (2/3 of the Nap), website addresses and other info associated with this address.
Also, the Regus building will likely have lots of other businesses in there at the same actual street address which may create further noise.
The general advice is simple.
- get registered with Google+ Local
- build citations at the important
- optimise the website with local in mind
- generally try to ensure the website is high quality
- Try to be active socially, publish content, build local links, encourage honest reviews etc
But, my approach here would also include a detailed audit of all business listings that exist for that address. Get everything in a spreadsheet and contact the sites one by one to either update or remove the listings. Also, to identify if there are any Google local listings that still exist for the old businesses so these can be updated and removed.
Google is probably your best tool here and a search using the elements you know such as office number (Post Code / Zip Code), address will be the first starting point.
"[Office Number]" "[Street Address]" "[Post Code]"
My business is in an office complex called the Custard Factory in Birmingham and the search above for us would look something like:
"112 Zellig Building" "Gibb Street" "B9 4AA"
This should give us a good starting point. From here we will likely find several other interesting pieces of information we can use to refine these searches:
- Business names
- Phones Number
It's not search based buy you may be able to ask the Regus folks for a list of all previous tenant names of this office and that could give you a good running start here.
Then, it's a process of more traditional searches for those businesses and any information relating to them.
"business name" AND "post code" -www.businesswebsite.co.uk
So, for our business address that would be something like
"Bowler Hat" AND "B9 4AA" -www.bowlerhat.co.uk
This will give you a list of results with the business name, post code and remove any listings for the clients website. You may have to play with this a little as the business may have name variations but this will be a good starting point for further investigation.
Citation based factors (Quality, Consistency & Volume) pay a large part in Local SEO and simply building new citations if there is lots of noise out there and some active local listings may not do what you want it to (Or I could just be really OCD about all this stuff).
I suggest a read through at least the foundational ranking factors here but this should give you plenty of scope to get started:
http://moz.com/local-search-ranking-factorsHope that helps!
Marcus
-
Hi
I would think that renting a Regus office address is no different to renting office space in any serviced office location.
It will always take a bit of time to establish a new address/location and be able to SEO around it, but name, address, phone number (with the local code prefix) on the site page(s) is an definite requirement.
Provided your client is not going to be there for a short time then I would back that up by growing citations of their office so that all "signposts" so to speak point to their legitimate office location.
Rand Fishkin spoke on this subject in a Whiteboard Friday back in May. You can watch it here: <a title="http://moz.com/blog/discovering-local-citation-opportunities-whiteboard-friday">Discovering Local Citation Opportunities - Whiteboard Friday</a>
I hope that helps,
Peter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local SEO - 'Near me' phrases
Hi all, I would like to start works to give our website more visibility for 'near me' searches for x2 of our services. We have 130+ stores throughout the UK and would like to rank if someone in i.e. Leeds was to search 'pawnbroker near me'. Please can you advise the best way to achieve this? Do I need to add scheme mark up? If so, does this go on the service page? Or do I need to place on individual store pages? Any help much appreciated! Kind regards, Jack
Intermediate & Advanced SEO | | Jack_Jahan1 -
How to optimize count of interlinking by increasing Interlinking count of chosen landing pages and decreasing for less important pages within the site?
We have taken out our interlinking counts (Only Internal Links and not Outbound Links) through Google WebMaster tool and discovered that the count of interlinking of our most significant pages are less as compared to of less significant pages. Our objective is to reverse the existing behavior by increasing Interlinking count of important pages and reduce the count for less important pages so that maximum link juice could be transferred to right pages thereby increasing SEO traffic.
Intermediate & Advanced SEO | | vivekrathore0 -
Im scoring 100% in the page optimization, wht else I need to do, because I rank 7-12 in search results
Hi All, Pls check the below url http://www.powerwale.com/inverter-battery for inverter battery keyword in google.co.in im scoring 100% in the page optimization, wht else I need to do, and also I still rank in between 7 to 12 in search results.. How can be in Top 3 search results.. Pls suggest.. Thanks
Intermediate & Advanced SEO | | Rahim1191 -
I need help with a local tax lawyer website that just doesn't get traffic
We've been doing a little bit of linkbuilding and content development for this site on and off for the last year or so: http://www.olsonirstaxattorney.com/ We're trying to rank her for "Denver tax attorney," but in all honesty we just don't have the budget to hit the first page for that term, so it doesn't surprise me that we're invisible. However, my problem is that the site gets almost NO traffic. There are days when Google doesn't send more than 2-3 visitors (yikes). Every site in our portfolio gets at least a few hundred visits a month, so I'm thinking that I'm missing something really obvious on this site. I would expect that we'd get some type of traffic considering the amount of content the site has, (about 100 pages of unique content, give or take) and some of the basic linkbuilding work we've done (we just got an infographic published to a few decent quality sites, including a nice placement on the lawyer.com blog). However, we're still getting almost no organic traffic from Google or Bing. Any ideas as to why? GWMT doesn't show a penalty, doesn't identify any site health issues, etc. Other notes: Unbeknownst to me, the client had cut and pasted IRS newsletters as blog posts. I found out about all this duplicate content last November, and we added "noindex" tags to all of those duplicated pages. The site has never been carefully maintained by the client. She's very busy, so adding content has never been a priority, and we don't have a lot of budget to justify blogging on a regular basis AND doing some of the linkbuilding work we've done (guest posts and infographic).
Intermediate & Advanced SEO | | JasonLancaster0 -
Will changing a subdirectory name negatively effect local ranking?
We submitted a group of 50+ franchise stores into UBL to fulfill directory listings back in September. We are now looking at changing the some of the URL structure to include city names. Example: website.com/store/store-name(not city) to website.com/location/city-store-name Will changing the subdirectory and resubmitting to the directory aggregators negatively effect their search results? Thanks, Jake
Intermediate & Advanced SEO | | AESEO0 -
A Client Changed the Link Structure for Their Site... Not Just Once, but Twice
I have a client who's experiencing a number of crawl errors, which I've gotten down fo 9,000 from 18,000. One of the challenges they experience is that they've modified their URL structure a couple times. First it was: site.com/year/month/day/post-name
Intermediate & Advanced SEO | | digisavvy
Then it was: site.com/category/post-name
Now it's: site.com/post-name I'm not sure of the time elapsed between these changes, but enough time has passed that the URLs for the previous two URL structures have been indexed and spit out 404s now. What's the best/clean way to address this issue?I'm not going to create 9k redirect rules obviously, but there's got to be a way to address this issue and resolve it moving forward.0 -
Should I optimize for broad or exact match in this case?
Best to illustrate with an example: the term "do girls like chest hair?" has a volume of 210 for exact match, 390 for broad. The term "do girls like hairy guys?" on the other hand, has an exact match volume of 73, but a BROAD match of 8,100. Assuming either is a suitable title for a piece of content and all other things being equal, which page title should I use? As a sort of follow-on, when should one care for broad over exact match?
Intermediate & Advanced SEO | | corp08030 -
How best to optimize for a law firm that specializes in 3 different areas
I realize the importance of keyword research and finding keywords where there IS demand and not TONS of competition and optimizing your title and descriptions etc AND content on the different pages for those same specific keywords.......... But.... What do you suggest I do to BEST optimize a site for a law firm that handles family law (divorce), bankruptcy AND criminal. It's one firm with 3 attorneys who specialize in different areas. I know SEO is challenging and ever changing and I read and study and have made significant, noticeable, improvements for some sites but I have to admit this is over my head. Any advice would be GREATLY appreciated! Thank you in advance and have a GREAT weekend! Matthew
Intermediate & Advanced SEO | | Mrupp440