Multi channel product descriptions & dupe content issues
-
Hi
When filling in inventory files to upload to the likes of Amazon clients will usually be copying and pasting the product descriptions from the website product descriptions into the Amazon product description field
Should they really be re-written to avoid dupe content issues ?
I presume not since it is the official description of the product.
Please note that i'm talking here about the manufacturers website/product descriptions and their own Amazon shop descriptions. So theirs is the original authoritative description.
Cheers
Dan
-
Thanks for commenting Jen,
The seller is the manufacturer so yes.
Strange one since they (manufacturers site) should and probably will rank higher since the established brand and descriptions been live for a lot longer than on Amzn, but Amazon likely to rank well too due to authority and with time as you mention extra content via reviews etc etc
Hence presume fine to simply copy and paste description from manufacturers website into manufacturers amazon descriptions. Since site should rank better and Amazon will differentiate over time with reviews etc ?
cheers
dan
-
Hi Dan,
Apologies, I'm not totally sure if I have understood your question. I am assuming you mean that the seller is copying the original product description which will also feature somewhere else on the web already, perhaps on the manufacturer's website, and they don't want to change it because that is the official description. If I have that right then my best guess would be that the answer would be the same as for Google's guidance on affiliate sites.
i.e. https://support.google.com/webmasters/answer/76465
Pages are not going to rank if all they offer is the same description that can be found elsewhere on the web. However, the pages could still rank if, in addition to the copied description, they offer sufficient additional unique value such as original product reviews, ratings, and product comparisons. So your clients could copy in the original description but then add more words, comparisons, reviews and so on, to ensure the page is of value.
I hope that helps, but sorry if I have misunderstood what you are asking!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Any issue with my On page SEO
Kindly review my website and let me know if there is any issue with On page or I am missing anything? Home page - http://www.ayurjeewan.com Deep Page - http://www.ayurjeewan.com/natural/divya-triphala-churna/
On-Page Optimization | | MasonBaker0 -
Writing Service/Product Descriptions
Hi, I work for a site that allows people to book a variety of different services in different locations (mainly hair and beauty related). The site is still in development so I can't link to it I'm afraid. My colleague is about to start writing these descriptions for each of the beauty salons we have signed up and I thought I'd take the opportunity to check what everyone else thought about these descriptions. As far as I'm concerned, a near perfect example can be found at http://www.toptable.co.uk/fishers-in-the-city We have about 100 words at the most, so I was thinking that as long as we get in the name of the salon, the location (being more descriptive than the general area our services search function allows for) and the USP of each salon - their specialty services. Is there anything else you'd include? Foremost, I want this to be as descriptive as possible to offer more detailed information about the salon. Thanks!
On-Page Optimization | | LeahHutcheon0 -
Which meta descriptions should I fix first?
Our biggest issue with SEO right now is the lack of meta descriptions. There are a ton of pages that require meta descriptions that we don't know which ones to prioritize first, namely: corporate website pages landing pages for specific content offers that are gated behind a form blog posts Since we can't tackle everything at once, what's best practice around which pages to fix first? Thanks!
On-Page Optimization | | BizoMarketing0 -
tagged as duplicate content?
Hello folks, I'm new to SEOmoz . I was looking at our Crawl Diagnostics and found that some of our blog posts that have been commented on were tagged as duplicate content. For example: http://thankyouregistry.com/blog/remarriages-and-gift-registries/ http://thankyouregistry.com/blog/remarriages-and-gift-registries/comment-page-1/ I'm unsure how to fix these, so any ideas would be appreciated. Thanks a lot!
On-Page Optimization | | GiftReg0 -
Using product prices in title tags & other ways to improve CTR
I'm about to launch a new website and was just wondering if anyone had tried this before; On product pages i thought it may be a good idea to include prices, with a message to save more when the customer buys more. Something along the lines of this; [Product name] at/from [Brand name] - Only [Price] [Buy # to save] Etc. Does anyone have any experience with using this in title tags (along with some variation of offering a saving when bulk buying) etc? Any comments would be hugely appreciated! Thanks! [EDIT] Should also just note that we are very competitive on pricing - Looked at more than 70 competitors and we're offering better quality products (than the ones from [supposedly top] competitors we've sampled) for lower prices.
On-Page Optimization | | tea0 -
Duplicate content on ecommerce
We have a website that we created a little over a year ago and have included our core products we have always focused on such as mobility scooters and power wheelchairs. We have been going through and updating product descriptions, adding product reviews that our customers have provided etc in order to improve on our SEO rankings and not be penalized by the Panda update. We were approached by a manufacturer last year about their products and they had close to 10k products that we were able to upload easily into our system. Obviously these all have standard manufacturers descriptions many sites are also using. It will take us forever to go through and change all of these and many products are similar to each other anyway they just vary in size, color etc. Will it help our rankings for our core products to simply go through and delete all of these additional products and categories and just add them one by one with unique descriptions and more detailed information when we have time? We aren't really selling many of them anyway so it won't hurt our sales. I'm clearly new to SEO and any help at all would be greatly appreciated. My main website is www.bestmedicalsuppliesonsale dot com A sample core category that we have changed descriptions for is http://www.bestmedicalsuppliesonsale.com/mobility-scooters-s/36.htm A sample of a category and products we simply uploaded would be at http://www.bestmedicalsuppliesonsale.com/Wound-Care-s/4837.htm I'm open to all suggestions I would just like to see my traffic and obviously sales increase. If there are any other glaring problems please let me know. I need help!
On-Page Optimization | | BestMedical0 -
Creating a product per size causing duplicate content problems?
I have an e-commerce site and in order to receive a listing for each size and color in Google Merchant, I've created a new product for each size and color. The problem is that since I did this, the canonical tags aren't correct and there isn't a way to change them manually with the platform I'm on. I feel like this is one of the main reasons I've been dropping in the rankings. Should I delete all duplicate products? The system will take care of canonical tags automatically when creating a new size/color within the system (how it's supposed to be created) but the canonical tags become messy when I duplicate a product and edit the size/color to create a "whole new product". Here is an example of what I'm referring to: http://www.carbonconnection.com/search.php?search_query=nalini+rigel&x=0&y=0 (this problem actually isn't mine, it's a friend's but for the sake of simplicity and gaining a second opinion to be sure before he redoes all of his products, I'm asking as though it were my issue)
On-Page Optimization | | EmdeS0 -
Duplicate Page Content Issues
How can I fix Duplicate Page Content Issues on my site : www.ifocalmedia.com. This is a WP site and the diagnostics shows I have 115 errors? I know this is damaging to my SEO campaign how do I clear these? Any help is very welcome.
On-Page Optimization | | shami0