Multi channel product descriptions & dupe content issues
-
Hi
When filling in inventory files to upload to the likes of Amazon clients will usually be copying and pasting the product descriptions from the website product descriptions into the Amazon product description field
Should they really be re-written to avoid dupe content issues ?
I presume not since it is the official description of the product.
Please note that i'm talking here about the manufacturers website/product descriptions and their own Amazon shop descriptions. So theirs is the original authoritative description.
Cheers
Dan
-
Thanks for commenting Jen,
The seller is the manufacturer so yes.
Strange one since they (manufacturers site) should and probably will rank higher since the established brand and descriptions been live for a lot longer than on Amzn, but Amazon likely to rank well too due to authority and with time as you mention extra content via reviews etc etc
Hence presume fine to simply copy and paste description from manufacturers website into manufacturers amazon descriptions. Since site should rank better and Amazon will differentiate over time with reviews etc ?
cheers
dan
-
Hi Dan,
Apologies, I'm not totally sure if I have understood your question. I am assuming you mean that the seller is copying the original product description which will also feature somewhere else on the web already, perhaps on the manufacturer's website, and they don't want to change it because that is the official description. If I have that right then my best guess would be that the answer would be the same as for Google's guidance on affiliate sites.
i.e. https://support.google.com/webmasters/answer/76465
Pages are not going to rank if all they offer is the same description that can be found elsewhere on the web. However, the pages could still rank if, in addition to the copied description, they offer sufficient additional unique value such as original product reviews, ratings, and product comparisons. So your clients could copy in the original description but then add more words, comparisons, reviews and so on, to ensure the page is of value.
I hope that helps, but sorry if I have misunderstood what you are asking!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Product Descriptions (SEO)
Hello, I sell products relating to wood. Although the products vary, I like to give description of the wood type for the customers who might not be familiar with it. Will it hurt my rankings to give the same descriptions for the same wood type as long as the majority of the description is different? Here is an example of the layout: 1. Different description for different products 2. The same short description for the same wood types (seen throughout multiple pages) Hopefully my question makes sense.
On-Page Optimization | | mattl992 -
Social engineering Content detected
Hi there I am Facing Social Engineering Content Detected on www.domain.com from long time, we have Removed All Bad Java script, unnecessary links, bad content. After removing we Did Review also in Google, But still again & again we are getting this Notification in webmaster, is This harmful for Our web traffic?? how do I permanently Clear This Notification ? please any body can help ? Thanx in advance
On-Page Optimization | | iepl20 -
Keyword Stuffing and Product Reviews
Hello Fellow Mozzers! I am pretty new the SEO world and have been tasked with improving our companies SEO with no prior knowledge of anything to do with SEO as of about 5 months ago. So far, I have been fairly successful (May be luck). There is a product page on our website that has moved from Rank 8-9 all the way up to Rank 3, on a high volume keyword, which increased our traffic to that URL by 500%! I was very proud of this accomplishment until tragedy struck... We suddenly dropped to Rank 6. It doesn't look like we've lost any Backlinks to this URL. My suspicion is that we got penalized for Keyword Stuffing since we recently changed from have multiple pages for a specific product's reviews to having them all on one page (To decrease the number of URLs our Site has). Many of these product reviews have the Keyword in them making us have over 30 of this specific keyword on our page. Could this be a valid suspicion? Should we go back to having different URLs for reviews and Disallow them for Robots?
On-Page Optimization | | LaceyVapeWild0 -
Duplicate content query
I'm currently reauthoring all of the product pages on our site. Within the redesign of all the pages is a set of "why choose us?" bullet points and "what our customers say" bullet points. On every page these bullet points are the same. We currently have 18% duplicate content sitewide and I'm reluctant to push this. The products are similar but targeted at different professions, so I'm not sure whether to alter the text slightly for the bullet points on each page, remove the bullet points entirely or implement some form of canonicalisation that won't impact the profession-specific pages' ability to rank well.
On-Page Optimization | | EdLongley0 -
How to remove duplicate content issues for thin page(containing oops no resulting found)
In this scenarios we have multiple different URLs but the page content is rendering same (containing Oops message) due to which content duplicate's issue arises.As soon as content for these URL,s are available then those pages duplicate issue will removed. So we want to remove duplicate issue not the page & Page URLs.
On-Page Optimization | | surabhi60 -
Question about Multi-national Websites
I am about to work on a multi-national site and need some more information about what I should consider regarding: content keyword research anything else My biggest question is regarding content. The company would like a UK version of the site with a different URL, but plan to keep the content essentially the same, with the exception of a few minor details. In this case, would duplicate content still be an issue? If so, any suggestions for working around this? Any strategy information on multi-national sites would be really helpful. Thank you! Erin
On-Page Optimization | | HiddenPeak0 -
Panda Update and Website Content
According to the Panda Update information, website content that is or was written to help with SEO is now not the best idea, but content that is very informative and interesting is the way to go. But if you have an Ecommerce Website how can you write informative bookmarking content, if each product you sell is very similar, and the information for the product is just details about the product. Its hard to write good content for an eCommerce website. We have 300+ products that are all similar, but if we would write content about each product, it would be similar and not interesting to read. People just want to purchase the product, not read a bunch of content. How do websites that sell many products and not content driven websites rank well in search?
On-Page Optimization | | hfranz0 -
Duplicate Content Question
On the home page of my site I have a read more link that takes you to a different URL with basically the same content, just more of it. Home Page: http://www.opwdecks.com/ Read More Link on Home Page: http://www.opwdecks.com/deckmaintain.htm I think this may be affecting my seo. Any suggestions on what I should do about this? Should I add a canonical to the home page and/or on the other page? Both pages are indexed by google. Thanks for any help or tips.
On-Page Optimization | | opwdecks0