SEO Ramifications of migrating traditional e-commerce store to a platform based service
-
Hi
I'm thinking of migrating my 11 year old store to a hosted platform based e-commerce provider such as Shopify or Amazon hosted solutions etc etc
I'm worried though that will lose my domains history and authority if i do so
Can anyone advise if this is likely or will be same as a 301 redirect etc etc and should be fine ?
All Best
Dan
-
Thanks for the good info Chris !
-
** If possible, communicate with other sites using their service and see what their experience was and what issues they may have run into.**
But I guess that's what you're doing by asking your question here. : )
-
Dan,
Your domain's history and authority will remain since your domain will remain. Domain-wise, it's no different than any site changing hosts, which is done all the time. SEO-wise, there will be some challenges in the move (redirects) and differences in the extent to which you are able to implement SEO tactics compared to your existing platform and you should try to dig into those differences and understand them before you make the move. If possible, communicate with other sites using their service and see what their experience was and what issues they may have run into
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Pop-ups ok for SEO?
Are unintrusive pop-ups okay or is Google likely to impose a black mark? I'm not talking about making people stay on the site, just talking about little one corner pop-up for a special offer. An example would be an embedded live chat pop-up. Have you had any experience?
Technical SEO | | seoman100 -
Changing URLs for SEO
Hi, Currently we have a page, /business, but we have shifted our strategy to optimize for this page for the keyword "enterprise" instead of "business". The page authority of this page is 18 and our domain authority is 35. I've already updated content and title tags to more of an enterprise focus. Would it be wise to move the page to /enterprise and create a 301 redirect from /business to /enterprise? Or is this too risky from an SEO standpoint? Thanks!
Technical SEO | | mikekeeper0 -
Are subdomains a good seo strategy for a multistore e-commerce?
Hi there I'm wondering what is the best strategy to work with multi-stores on magento: to use or not to use subdomains? Suppose we have the www.website.com and we configure it to use multistore. The url base will not have the store id on it so it will not be like www.website.com/store1 and www.website.com/store2. It will simply rely on the user session so if we have two categories for each store it will acces using: www.website.com/category1 (for store 1) www.website.com/category2 (for store 2) The homepage will allways be set on www.website.com so we should have a single page for several "home pages" (depending on the user session / store he is accessing). I guess this is not a good option if we want to rank for different keywords (for each store). So I was wondering if it is a good solution to set: store1.website.com store2.website.com This way we have 2 "home pages" each one able to rank. Does it make sense? Is it good or bad for seo? Another option I was considering was: www.website.com (for store 1) store2.website.com (for store 2) store3.website.com (for store 3) www.website.com/blog (for blog) Can this work? Good or bad for seo? best regards
Technical SEO | | qgairsoft0 -
What's the best Blogging platform
A year ago an SEO specialist evaluated my Wordpress site and said she had seen lower rankings for Wordpress sites--in general. We moved our site off any cms and design in html 5. Our blog, however, is still on Wordpress. I'm thinking about moving to the Ghost platform b/c I only a blog. The drawbacks are one author, no recent post lists, no meta tags. Is it worth it to move the site off Wordpress. Will it affect my rankings much if I have great content? Does anyone have experience with or opinions on Ghost?
Technical SEO | | RoxBrock0 -
SEO friendly url strategy...
Hi guys i just wanted your expert opinion on keywords in urls. The example i'm giving you is in regards to a ecommerce website: Option 1: www.example.com/shop/coffee/coffee-beans/brand-coffee-beans-500gr Option 2: www.example.com/shop/coffee/beans/brand-coffee-beans-500gr We sell coffee so i'll keep the example relevant 🙂 Does it make a difference on how the keywords are stacked throughout? Would the search engine combine the two keywords eg. .../coffee/beans/... or would i be better of having .../coffee/coffee-beans/... and is there a penalty for having the same phrase more than once in the url? I hope my question makes sense... 😉 Looking forward to your opinions and ideas!
Technical SEO | | Immanuel0 -
Pager + SEO - Is it possible?
Hi, I am having this issue. I know that pager are not friends with SEO, but I want to know which is the best to do in this situations. for example, I work in a news company, and I have a lot of news pages that are very extensive so I use a pager. Well here I have the problem. suppose that the url is www.mysite.com/news/id/here-comes-the-title When you enter that URL you are viewing the first page that has this meta: title keywords description Now, the problem comes when the user goes to the page 2 of this news article. What I shall do? 1- Change the url to www.mysite.com/news/id/here-comes-the-title-PAGE2 www.mysite.com/news/PAGE2-id/here-comes-the-title www.mysite.com/news/id/PAGE2/here-comes-the-title 2- in the page 2,3,4,5 ... add a meta robot noindex? In the option 2 I think that I am loosing the opportunity to index the body of my article. Is this correct? Thanks
Technical SEO | | informatica8100 -
SEO Yoast Help Needed
Anyone familar with SEO Yoast and interested in being hired to check out my settings for SEO. Thinking about 30 minute screen sharing session an helping me figure out what I am am doing wrong? Just cleaned up duplicates because of tags and now I see the images are getting duplicated as well as some of the titles. So new to Wordpress here I shine. Message me if you can help. Much Appreciated!!
Technical SEO | | Force70 -
How does a mega drop-down affects SEO?
We are looking at implementing a "mega drop-down" as our main menu on our website. Will that be good or bad for SEO? My company is a big tour operator so our website contains a lot of pages describing all our destinations, hotels etc. We have noticed that our visitors have some trouble to navigate to all this pages since it requires a lot of clicks to reach a specific page. In order to make this easier we have looked at this popular mega drop-down thing that we all love. But what about Google? Will Google love or hate us for doing this? An example showing what I mean by mega drop-down: http://www.phonehouse.se/
Technical SEO | | Googleankan0