Outranked for own content
-
One of my clients has a travel site and is syndicating apartment listings to the likes of tripadvisor and flipkey. I've just done an SEO audit for them and noticed that when searching for snippets of text from within an apartment listing, these aggregator sites outrank my client by miles (which is the original creator of the content).
How would you suggest tackling this issue? We can't give up the aggregator sites as they're bringing in sales. The first solution that comes to mind is send different descriptions to aggregator sites than the content on our site, however this would mean rewriting a ton of content. Any other suggestions on how to treat aggregator/comparison shopping sites?
-
So, they're outranking you for snippets of text. That actually is not a big deal. The bigger issues are these:
- Are they outranking you for any of your branded terms?
- Are they outranking you for any generic head terms that you used to rank highly for? (eg. "waterfront seattle condo rental"). This is far more important than whether they're outranking you for arbitrary text snippets that you wrote.
You're correct that trying to rewrite each description is a good tactic, but make sure that it's good copywriting, and not simply changing the words around for the sake of SEO. Users on these networks aren't finding your listings entirely through SEO, they're largely finding you through internal searches on tripadvisor.com, etc. Make sure you're ranking well in those searches and that you have copy that will convert prospective renters.
-
Hi Adfix,
Sounds like a familiar issue, as these sites have a huge authority they're likely to outrank your clients content. I would go with your own suggestion and try to rewrite the most popular content and use the new content on their site. It's still likely that they will outrank you on the terms you'll be using in that new text.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How on Earth are These Sites Outranking Us?
Hello all, My colleague and I have been doing a lot of work to optimise our companies site (www.allseasonshire.eu/). The project is still massively work in progress. While we've been analysing the SERPs for KW's we're trying to rank for we've noticed two sites that are outranking us and we can't work out why. The sites in question are www(dot)nationwide-boilerhire(dot)co(dot)uk & and www(dot)nationwideboilerhire(dot)com. They're both very small sites, with hardly any content and basically zero external links pointing to them. When we compare the root domains in OSE our site comes out on top on every single competitive metric as well, most of them by a long shot. I'm just wondering if anyone can help shed some light on why these two sites would be appearing so high in SERPs and why they would be outranking us? Any input anyone has is greatly appreciated. Thanks, Ryan Edit: Keyword in question is 'boiler hire'. Thanks for your answer Nishadha, would that alone really be enough though?
Competitive Research | | allseasonshire0 -
Site Ranking for keywords that they haven't targeted in content
There is a site that I am constantly battling for the #1 spot for a particular keyword and I can't see that they are doing any link building, they are not using any anchor text for the keyword "at all" just their company name (not exact match) and their content doesn't even contain the keyword. I used Open site explorer to analyze their activity, but they are doing something I can't figure out from that data. Any other tools to use? I have higher quality links than them, post content nearly 5 times per week to my blog and their blog hasn't been updated in ages, I kill them in social media, there isn't one instance that they are better than my site and I only build quality driven links, no blog comment crap and get featured on lots of industry blogs for our work. I distribute my content very effectively, I just can't figure it out. They were no where about 5 months ago now they are tearing it up for lots of keywords in the industry top spots. I can build a few links and surpass them, but I have to do it every week or so and I think they are doing something fishy. I just want to figure out what they are doing and bury them. I don't want to post their url and mine here as I don't want them to see this post in search results.
Competitive Research | | photoseo10 -
Content: How to top the top article in my niche
Hello, The top article in my niche is http://www.webmd.com/diet/default.htm I want to write a better article on the same topic, but on a low budget. The article would be a combination of tools, top 10 diet reviews, and what I already have here. I'm a pretty good authority on the topics.
Competitive Research | | BobGW1 -
Much better authority and content than some competitors, why do they appear first?
On august we have lost the top positions for some keywords. Our website authority is 62 (google page rank 5), and some quite small competitors appear first now (some of them have authority 22, google page rank 3!). Our only big change was the DNS server, from godaddy to dnsimple.com, which seems to be some milisseconds slower. Every other metric is in our favor: from on-page repports to site speed. Sometimes by a factor of 3 or 4. What can be happening? We have also realized that, in private browsing, rankings will change a little bit in different cities, even if they are quite close to each other.
Competitive Research | | PauloSilveira0 -
Duplicate content for www & non-www results
why would my campaign show duplicate content entries for www & non-www versions of my url? Here's an example I have a page called 'mydomain.com/resources/', and the campaign analysis shows it as being duplicate content, with the duplicate being 'www.mydomain.com/resources'. I don't know where I can adjust this or if it is perhaps related to some other setting, like Google Analytics or something else. /G
Competitive Research | | swdmedia0 -
Working through the slides on my first seo project, I'm trying to determine the most popular content on competition sites.
From the video, I understand I should be looking for unique opportunities. But is there a baseline for product qualification, ie., a min. PA,LRD, Inbound LInks, social shares, etc. I guess I'm asking what I should be looking for in the data provided on each competing site? What determines THE most popular and unique product?
Competitive Research | | AhmadS0 -
Spam affiliate outranking quality site?
I purchased a site hotkeyit.com which was making decent revenue without much work (all via PPC or CPM) but then afterwards started looking at the SERPs and realized I was being outranked for the main term, 'starcraft 2 guide/s' by crappy ClickBank sites like starcraft2guide.com and many others. Researching starcraft2guide.com specifically in SEOMoz/Rush/Majestic shows hotkeyit.com as being quite superior in everyway, not to mention it has quite a social following for a small gaming site, yet Google seems to care not. Can someone please explain what's going on here? It seems like the site was penalized, but there was never any link building done for it aside from word of mouth on forums (this was mentioned beforehand). Thank you everyone.
Competitive Research | | Neyzio0 -
How hard could it be to outrank a huffington post article with PA:1 ?
or what would be the quick way to find out? Page Authority 1 mozRank 0.00 mozTrust 0.00 Total Links 0 Internal Links 0 External Links 0 Followed Links 0 Nofollowed Links 0 Linking Root Domains 0 On-Page Analysis Grade A Broad Keyword Usage in Title Yes Broad Keyword Usage in Document Yes Keyword Used in URL Yes KW in Domain No KW Exact Match No Exact Anchor Text Links 0 Linking Root Domains w/ Exact Anchor Text 0 Partial Anchor Text Links 0 Partial Anchor Text Root Doms. 0 Domain Authority 100 Domain mozRank 7.6 Domain mozTrust 7.9 DmT/DmR 1.0 External Links to this domain 40443657 Linking Root Domains to this domain 223797 Linking C-Blocks Domains to this domain 40697 Tweets 6 FB Shares 20 Google Plus One Shares 0
Competitive Research | | antoniorigo0